We look at how will technology affect marketing and what does it mean to us in our day to day jobs. We explore which areas will be automated, what the latest skills should be and envision the marketing jobs of the future.

We look at competitor activity. How to use it constructively to motivate yourself, your company and improve your offering to your audience. Marketing transformation is all about how do you make that significant step (not the incremental one). From examining the market and finding a clear space, or working out how you can muscle in and create something different from the competition.

Some of the most gifted people in the industry come from agencies, and quite often they are the unsung heroes behind advertising campaigns, strategies, and new product launches. Yet client-agency relationships continue to struggle as brands continue to look elsewhere for solutions, so we answer the BIG question - have agencies had their day?

We explore the power of purpose and the positive impact it's having on brands, on the employee experience and the corporate leaders who are driving decisions. The momentum behind these efforts is a key pathway to rebuild trust with consumers.

Trust is a big question that seems to dominate everything we do these days. Politicians, Media Channels, Product Reviews, even Products. (And we will come back to this one.) As marketers yes, we are storytellers, but we want that based on truth and trust, not fiction. So how do we go about it?

In episode 012 we determined the core eight modern marketing metrics. In this episode, we explain what to do with your metrics, how to set up and pick the right tools for the measurement system, and reveal the ‘Killer KPI’ everyone must have

We get specific on how to know if you are succeeding and meeting business expectations and give you a fresh perspective on the modern marketing metrics/scorecard to apply in your organization.

We investigate the Rise of the Retention Specialist, why there (rightly so) is an increasing focus on retention, not growth and what we’ve learned from thought leaders including Sean Ellis and Joseph Jaffe in this space.

We tackle the challenge of growth, how to sustain it in the face of blockages and go deeper into the skills, techniques behaviours and actions to have in your armoury today and those to build for the future

We are going to talk about growth. Let's face it. Making sure the graphs go up not down is a core part of what we need to do. And every transformation plan has that in. Even if the measure is efficiency. We are going to look at how you create and optimise a sales plan and what we can learn from some of those huge rising stars of the tech world