Marketing Vitals - On the Pulse of Healthcare

What story does your pharmacy website tell? Is it different than other pharmacies in your community? Listen to the latest episode to learn why having a custom website for your pharmacy is so important. 

To learn more about your website's potential contact: 

PharmacyMarketing.com 

This episode is sponsored by UltiGuard Safe Pack

UltiGuard Safe Pack is the only pen needle product that comes with an all-in-one sharps container. Learn more about why UltiGuard Safe Pack is the best choice for your patients and your pharmacy. Learn more UltiGuard Safe Pack

https://omny.fm/shows/pharmacy-podcast-network/playlists/ultiguard-safe-pack-podcast 

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New flexibilities in delivering flu vaccinations could be a ‘game-changer’, but without them, pharmacies may struggle to run a flu vaccination program at all this winter.

Pharmacies are preparing for what is expected to be a surge in flu vaccinations this year as Americans are putting a greater focus on staying healthy amid the coronavirus pandemic.

Pharmacies are preparing for what is expected to be a surge in flu vaccinations this year as Americans are putting a greater focus on staying healthy amid the coronavirus pandemic. 

In anticipation of that double whammy of flu and covid-19, the disease caused by the novel coronavirus, flu vaccine manufacturers have boosted production by about 15 percent, to record levels, with nearly 200 million doses for the United States. During the 2019-2020 flu season, more than the 175 million doses were churned out, industry officials said.

Contact the Pharmacy Marketing experts about Educational Marketing during the Flu season: PharmacyMarketing.com 

Sponsored by:

UltiGuard Safe Pack is the only pen needle product that comes with an all-in-one sharps container. Learn more about why UltiGuard Safe Pack is the best choice for your patients and your pharmacy.

Learn more UltiGuard Safe Pack

https://www.ulticare.com/ultiguard-safe-pack/podcast  

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Marketing For Open Enrollment

Approximately 10,000 people a day turn 65 in the United States. That’s a huge opportunity to gain new patients not only during Open Enrollment for Medicare Part D, but throughout the entire year. Before we dive into year around marketing, let’s talk about the more pressing time of Open Enrollment. With it starting next week, be sure you are helping your patients find the best plan for them.

Learn more here: https://www.grxmarketing.com/post/open-enrollment 

Sponsored by UltiGuard Safe Pack

The UltiGuard Safe Pack is the only pen needle product that comes with an all-in-one sharps container. Learn more about why UltiGuard Safe Pack is the best choice for your patients and your pharmacy.

Learn more UltiGuard Safe Pack

https://www.ulticare.com/ultiguard-safe-pack/podcast 

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September is just around the corner, and Labor Day cookouts are mere days away. While this celebration marks the relative end of the summer, for the kids in your life, it also means it’s time to go back to school.

Emotions are high this time of year. Kids want to make a good impression, sporting the latest fashions and newest gear to impress their friends. Their parents, in turn, want to make sure they’re prepared with enough food and the right supplies to make it through their day.

Pharmacy Owners should be equally energized. Back-to-school season is a big deal in this country: In previous years, retailers saw roughly $828 billion in sales during the back-to-school season. Right now the only retail holiday bringing in more cash in the U.S. is the so-called “winter holiday” where holly jolly gift-giving frenzies dominate buying patterns.

So when does this holiday officially start? Some brands begin their marketing campaigns as early as July, not long after those Independence Day fireworks fizzle out. That’s partly because there’s no standard school start date in the U.S. Some districts in Arizona, for example, begin as early as mid July. Students in Boston, however, won’t be boarding their school buses until early September.

Check out: 

PharmacyMarketing.com 

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Children grow up quickly. As a parent, you’ve probably gone through countless sizes of clothing, ever-changing tastes in food, and a seemingly interminable increase in height as your child grows. Your child’s fast growth rate requires all of the essential vitamins, minerals, and nutrients, which they can get from a healthy, balanced diet. However, as you know, kids can be picky eaters, which can make it nearly impossible to give them the vitamins and minerals they need every day.

That’s where vitamins come into play. These supplements can make a great addition to your child’s daily routine to help give him or her all of the proper nutrition they need to grow up big and strong. Here are 6 big benefits that vitamins have for your kids:

Fills in the Nutritional Gap – If your child is a fussy eater or if he or she simply doesn’t receive the proper nutrition needed daily, vitamins can be a great way to fill in the gaps, so to speak. Our bodies need vitamins and minerals to function correctly, and supplementary vitamins can help cover all the bases to ensure that your child is growing and developing properly.

Gives Them Energy – Your child needs plenty of energy to help them grow and enjoy the day. B vitamins, which are typically found in many of the foods we eat, help convert what we eat into energy. However, our bodies have a limited capacity to store B vitamins, so we need to replace them each day. Giving your child vitamins, especially those rich in many of the B vitamins, can help ensure that you are giving them all the energy they need every day.

Strengthens Healthy Bones – Calcium and vitamin D are essential for strong, healthy bones and teeth. When your child receives these nutrients in the vitamins you give, you are promoting the growth and development of strong bones not only during their childhood but also into their teenage and adult years.

Supports Healthy Eyes – Proper nutrition, including plenty of beta-carotene and vitamin A, is vital for strong eye development and health. Children’s vitamins that include these nutrients can help give your child everything he or she needs to develop healthy eyes and sustain healthy vision.

Strengthens the Immune System – As a parent, you probably know that children often bring a slew of germs and bugs home with them from school. That’s because their immune systems are still developing and are not as strong as an adult’s. Fortunately, you can help give your child’s immune system a boost with supplementary vitamins, especially those that contain zinc and vitamin C.

Helps Support a Healthy Brain – A child needs the right nutrients, particularly iodine, to think properly, process information, and grow mentally. However, a recent study has shown that 1 in 3 children did not receive enough iodine between the ages of 8 and 10. A multi-vitamin that contains iodine is a sure way to give your child what he or she needs to develop a healthy brain.

Contact: PharmacyMarketing.com 

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During a time of crisis, as an independent pharmacy owner, you may be thinking it’s best to put on the brakes with marketing. When in fact, the opposite is true. People more than ever are looking for trusted resource, medication options, supplies and more from their local pharmacies. Listen to the latest Pharmacy Marketing Simplified podcast, to learn why it’s important to be marketing during this time, where you should be marketing, and tips for promoting your pharmacy.

PharmacyMarketing.com  

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Pharmacy Marketing Simplified podcast host Nicolle McClure and Todd Eury talk about what they've learned about pharmacy in the last ten years in celebration of GRX Marketing's 10th year in business serving independently owned pharmacies. 

“Starting GRX Marketing 10 years ago, I honestly wasn’t sure where it would go, but I knew we wanted to help other independents stand out in their community. I am so thankful for all our clients, partners and people that have believed in us, especially those who took a chance early on and listened to our story and what we believed in. As we celebrate our 10 year anniversary, we look forward to the next 10 years of helping even more independent pharmacy owners, expanding our marketing programs, and helping create a voice for everyone within this industry.

Cheers to all the pharmacy owners out there. You are what drives us every day.” – Nicolle McClure, President of GRX Marketing

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On the latest Pharmacy Marketing Simplified Podcast, Nicolle McClure speaks with Pam Clarke, Digital Marketing Expert at Cox Media about Geofencing. What exactly is GeoFencing, and how can you use it to help market your pharmacy? We’ll discuss all the ins and outs, including what it is, how to best use it, and a few restrictions to be aware of. Pam will also give some examples of campaigns other independent pharmacies have seen success with. Tune in to learn how the hyper-targeted method can work for your pharmacy.

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As independent pharmacy owners look to other revenue sources to keep their business viable, learn how starting a weight loss program within your pharmacy could be the perfect solution. Dr. Kathy Campbell, pharmacy owner and founder of Dr. Kathy Weight Loss, discusses how she created the program, integrated it with her pharmacy business, and marketed it to her customers and the community.

More information:

PharmacyMarketing.com 

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Nicolle McClure interviews Fiona Sartoretto Verna co-owner of an Italian company that is dedicated exclusively to the study of tools and methods for making pharmacists stronger and more recognized since 1965, all around the world.

Sartoretto Verna is the name of the family that for three generations has been running the company with over 100 employees.

Today we are the only company in the industry with pharmacies in 30 countries spanning 4 continents. Our forward thinking has often created trends in the pharmacy design field. We boast concrete and reliable experience, certified over the years by substantial increases in sales, in parallel with our customers’. 

https://www.sartorettoverna.com/history 

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