Marketing Vitals - On the Pulse of Healthcare

Over the past year, video has quickly become an essential way to market your business. Dr. David Pope and Nicolle McClure talk about why it’s important for pharmacy owners to incorporate it as part of their overall marketing strategy, and how it can be used to tell a story about your pharmacy history, services and personal commitment to the community.  

They’ll give examples of how it can be used in a pharmacy settings and options for execution.

Reach out to the experts today:

Nicolle McClure

President - GRX Marketing 

2929 Westown Pkwy Suite 100

West Des Moines, IA 50266

515.440.1270 main |515.280.2913 dir

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Marketing Your MTM & Clinical Services

Dr. Blair Thielemier and Nicolle McClure discuss why it’s important to execute clinical and MTMs services in your independent pharmacy. We will discuss challenges of getting started and how to overcome them, give several marketing ideas, and review how offering these types of services can also be a new patient generator.

For those owners that are struggling performing these types of services, we will address the benefits of hiring an independent pharmacy consultant. At the end, we will touch on Blair’s Evaluate Pharmacy Virtual Summit event in April.  

 

Nicolle McClure

President - GRX Marketing 

2929 Westown Pkwy., Suite 100, West Des Moines, IA 50266

515.440.1270 main |515.280.2913 dir 

ELEVATE PHARMACY SUMMIT 

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On this episode of the Pharmacy Marketing Simplified Podcast, Nicolle interviews Marketing guru and Founder of Heinz Marketing -- Matt Heinz about the power of Networking with other businesses in your community. 

About Matt:

Prolific author and nationally recognized, award-winning blogger, Matt Heinz is President and Founder of Heinz Marketing with 15 years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways.  Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty. Matt is a repeat winner of Top 50 Most Influential People in Sales Lead Management and Top 50 Sales & Marketing Influencers.  Matt is living through the renovation of a 105-year old historic farmhouse in Kirkland, Washington with his wife, Beth and three young children.

Matt Heinz Speaking Engagements

You can read more from Matt on his blog, Matt on Marketing, follow him on Twitter, or check out his books (listed below) on Amazon.com.

Full Funnel Marketing

Modern Marketing Field Guide

Contact Nicolle McClure

2929 Westown Pkwy., Suite 100,

West Des Moines, IA 50266

515.440.1270

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Pharmacy Podcast Show co-Host Nicolle McClure interviews Cheri Schmit, R.Ph., who is GRX Marketing's Clinical Coordinator, and "pharmacy immunization queen". Nicolle and Cheri discuss the evolution of giving vaccines in the pharmacy, and where it’s headed, marketing tips, and dealing with public feedback. 

About Nicolle:

Nicolle McClure started GRX Marketing in 2010, after hearing a need from local independent pharmacists wanting assistance with their marketing. She also oversees marketing for 18 community pharmacies in central Iowa that are owned by GRX Marketing's parent company, GRX Holdings, where Nicolle has worked since 2008. Prior to her current position, she worked for Medicap Pharmacies INC. for four years, where she was responsible for providing marketing services for 65 Medicap Pharmacy franchisees nationwide.

Nicolle has more than 11 years of pharmacy marketing experience and 14 years in marketing overall. She graduated Iowa State University in 2001 with a degree in Advertising, and her passion has always been supporting local businesses and helping them increase their market share amongst larger competitors.

ph: 515-280-2913  em: [email protected] 2929 Westown Parkway, Suite 100, West Des Moines, IA 50266

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