In this conversation, Maurilio Amorim interviews Andy Frye, the owner of Pronto Tax, discussing the evolution of the tax preparation business, the importance of client relationships, and the impact of technology on the industry. They explore how Pronto Tax has adapted to changes in the market, focusing on affordability, referrals, and the shift to online training for tax professionals. Andy shares insights on making learning engaging and the importance of flexibility in employment, especially for those balancing family responsibilities. The conversation concludes with a positive outlook on the future of the tax industry and the opportunities it presents. Chapters 00:00 The Origins of Pronto Tax 02:41 Evolution of the Tax Business 05:20 The Importance of Personal Relationships 08:07 Balancing Efficiency and Personal Touch 11:06 The Role of Referrals in Business Growth 13:56 Adapting to Generational Changes in Client Acquisition 16:59 The Shift to Online Training and Education 19:33 Making Tax Education Engaging 21:39 Building Rapport with Clients 23:10 Training and Onboarding New Team Members 26:09 Creating Opportunities in the Tax Industry 29:16 The Future of Tax Services and Training