Marketing with Vani

Every year, millions of new brands emerge. In the digital age, where our attention spans are less than that of goldfish, a cohesive brand strategy must be crafted to capture consumer attention. In this episode, Vani tells Amit Ray about what makes a business a "brand" and the mistakes new-age brands are making.

👉 Listen to the podcast to learn about:-

04:50 - Marketing is not just advertising

09:24 - View the problem from the consumer lens

13:32 - Noticeability for the sake of noticeability

23:16 - Simple things that new-age founders must get right

📄 Click here to read the transcript

Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!

This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.

What is an iconic brand? How do brands become iconic? Are all familiar brands iconic? How do iconic brands evolve to stay relevant to their consumers? These are the big 4 questions answered in this episode, peppered with loads of examples, both global and local. Here, Amit Ray, a serial entrepreneur, ex-Citi banker, and now a podcaster himself questions Vani on what makes brands iconic.  Listen on! :)

👉 Listen to the podcast to know about:-

00:16- What is an iconic brand?

02:14 - Are all familiar brands iconic?

16:36 - How do iconic brands evolve to stay relevant to their customers

📄 Click here to read the transcript

Enjoyed the episode? Please consider checking out the other episodes and subscribe to “Marketing with Vani” on this platform!

This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world!

Imagine stepping inside a store and instantly getting transported into the happy, magical world of fairytales- Avneet Mann and her friend Vivita pursued this idea and turned it into a successful brand that's "The Wishing Chair" today. After acing a corporate career for 8 years, Avneet started The Wishing Chair as a lifestyle retail brand. She shares with Vani some of the secrets that helped this D2C brand grow.

👉 Listen to the podcast to know about:-

01:34 - Change in focus post-Covid: from offline to online

08:06 - Must-dos for building an e-commerce-enabled website

12:01 - Customer segmentation strategy

14:28 – E-mail marketing and managing the analytics

26:03 – Using performance marketing to drive traffic

📄 Click here to read the transcript

Enjoyed the episode? Please consider checking out the other episodes and subscribe to “Marketing with Vani” on this platform!

This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world!

Digital transformation is the current industry buzzword, but is the industry ready for true digital transformation, or is it merely paying lip service? Tune in as Vani and Shiv discuss digital in detail and what it actually means for the future of marketing.

📄 Click here to read the transcript

Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!

🍒CherryPeachPlum is a marketing-focused business consultancy that delivers business results.  Get in touch via the website www.cherrypeachplum.in to get marketing solutions that work in the real world!

Shiv and Vani discuss why, in today's context of digital, FMCG companies or 'Fast Moving Consumer Goods' companies are in fact slow! Listen on for some great pointers on how traditional large companies must reinvent to keep pace with the digital newbies.

📄 Click here to read the transcript

Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!

🍒CherryPeachPlum is a marketing-focused business consultancy that delivers business results.  Get in touch via the website www.cherrypeachplum.in to get marketing solutions that work in the real world!

Everyone has heard about the new normal, but for people in marketing, what does the new normal look like? What are the ways in which customer behavior has changed? How does buying happen post-pandemic?  Vani Gupta talks to Bhaskar Ramesh to decode trends that every marketeer and D2C founder must know. Bhaskar is the director of Google’s omnichannel business in India and has spent more than a decade with the search engine giant, giving him a unique insight into how consumer behavior has evolved. Listen on for some fascinating insights into the new normal!

📄 Click here to read the transcript

Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!

🍒CherryPeachPlum is a marketing-focused business consultancy that delivers business results.  Get in touch via the website www.cherrypeachplum.in to get marketing solutions that work in the real world!

Go digital, get growth- the pandemic has changed rules for the B2B segment. How to better address pain points? Will branding become indispensable?

In this episode, industry expert Shiv Shivakumar speaks about what it would take for B2Bs to make the cut!

📄 Click here to read the transcript

Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!

This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.

Show less

Out with the old, in with the new- companies must pull their socks up if they want to succeed in a digitized world!

In this episode, Vani speaks with Shiv Shivakumar who lays out his new theory on digital and shares golden insights on how companies can pivot to thrive.

📄 Click here to read the transcript

Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!

This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.

What’s this buzz about Purpose Marketing?!

Is it really necessary for brands to stand for a good cause for society?

Listen on to understand why it is important for brands to sync purpose with the product offering rather than advocate something that merely sounds good to society.

In today's ultra-cluttered mind, media and madness how does one make a brand stick in the consumer's mind? By creating distinctive brand assets. A strong sonic identity is one such. Listen on!