Marketing with Vani

In this mobile-first world, one must include YouTube in the marketing plan.

But is it wise to blindly copy-paste TV ads on YouTube and make them un-skippable?

In this episode, Vani speaks with Karan Amin, who explains the difference between TV and digital and what brands must do to win at digital.

If we were to put it in numbers, 10% of the internet users in the country are ‘India’. The rest is Bharat! 

Yet most of us marketers fail to understand the real Bharat and fail to deliver authenticity in our content.

In this episode, Vani speaks with Vinay Singhal, the flag-bearer of Bharat. He is a two-time entrepreneur who previously headed Wittyfeed which was India's largest viral content company. In his second innings, he is taking Stage to newer heights. With Stage, he is on a mission to build an OTT for Bharat and offer content in numerous languages and dialects.

This episode is truly a masterclass for one who wishes to get the marketing for Bharat right!

In India, 80% of celebrity usage in the advertising industry is not thought through!

In this episode, Vani speaks with Bobby Pawar and Subhash Kamath – the who’s who of the Indian advertising industry, where they debunk the myths surrounding celebrity endorsement and explain why it is not always a good idea to incorporate it into your brand strategy.

Of course, a celebrity brings stature and immediate awareness - but how does one make sure one picks the right one, and what all goes into making for a great celeb endorsement? 

In this episode, Vani speaks with Dhruv Chitgopekar, Co-founder, Collective Artists Network, who takes us through the world of celebrity endorsement and explains why it is always a good idea!

Everyone knows of the legendary war between Coke and Pepsi in the 90s. In spite of Coke winning the title sponsorship for the 1996 World Cup, it was eventually Pepsi that garnered all the eyeballs with its campaign ‘Nothing official about it’.

That was challenger marketing at its best!

This episode is a deep dive into the concept of challenger marketing where the industry stalwarts explain how brands are using the challenger mindset to stay at the top of their game.

• Bobby Pawar – Chairman, Havas Group
• Lloyd Mathias – Angel Investor and Business Strategist 
• Subhash Kamath – Chief Executive Officer, BBH & Publicis Worldwide, India. Chairman, ASCI
• Shankar Prasad – Founder, Plum Goodness

This episode is truly a special one!

The one where you’ll deep dive into the brain of a man with the Midas touch, founder of one of India’s oldest internet companies, Info Edge, that has produced numerous unicorns.

In this episode, Vani speaks with Sanjeev Bikhchandani, the original giant of the Indian internet start-up ecosystem, where he shares golden insights on what it takes to build and scale a venture and what can make it a worthy investment.

Today every brand willy nilly has performance marketing as part of its promotion mix. But can it alone bring value in the long term?

In this episode, Vani speaks with Pawan Sarda and Lloyd Mathias, who have explained in detail the pitfalls of using performance marketing in isolation and why it is necessary to marry it with conventional marketing principles.

What is performance marketing?

How can one get the best deal?

Why does it come cheaper at times and not so cheap at other times?

In this episode, Vani speaks with Shankar Prasad, Shashank Mehta and Shubho Sengupta, on the science behind Performance Marketing.

Are you clear about the problem you are solving for? Seems simple yet it's the one thing start-ups struggle with most. 

Rohit Bhayana, Co-founder and Managing Partner, Lumis Partners, has invested in numerous ventures. In this episode, he has shared insightful pointers on how early-stage start-ups must think of innovation and give it scale and form.

Influencer marketing has become an essential part of the digital marketing mix!

In this episode, Vani speaks with Subhash Kamath, Chairman and Manisha Kapoor, Secretary-General of The Advertising Standards Council of India, who explains the ASCI guidelines for Influencer Marketing and why it is required.