Marketing with Vani

Have you ever wondered why a brand like Coke or Pepsi is iconic and why some brands fail to create any impact?

Well, the secret lies in something known as ‘The Brand Book’.

In this episode, Vani speaks with Bobby Pawar, Kaushik Prasad and Subhash Kamath – the stalwarts of the advertising world, to decode the whats, whys and hows of a brand book and how to get it right!

Are you someone who checks out the Instagram page of a brand first rather than stopping by at their website? 

In this episode, Vani speaks with Pawan Sarda, who shares insights on why Instagram has become the most-trusted vehicle for brands to increase their reach.

Building a brand is just like a jigsaw. And a clearly defined brand philosophy is one such crucial piece!

In this episode, Vani speaks with Bobby Pawar, who decodes Nike’s brand philosophy and explains the reason why ‘Nike Doesn’t Do Funny Shit’.

I don’t think consumers differentiate between 85 and 90, people only differentiate between 0 and 100.

In this episode, Vani speaks with Shashank Mehta of The Whole Truth Foods, where he explains the philosophy of Challenger Thinking and why challenger brands are able to make the difference and rise above the din.

Creating is easy, what to create is a million-dollar question!

In the first episode of Marketing with Vani, we have Aashish Chopra, Vice President (Content Marketing), ixigo.com, who talks about what it takes to make a content piece viral.