Marketing x Analytics

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In this episode of the Marketing x Analytics Podcast, Alex Sofronas interviews Jeni Golomb, former CMO and founder of Glassbreaker. Jeni discusses her mission to guide women marketing leaders to the C-suite through personalized coaching and workshops, driven by her extensive 20-year career in marketing and her commitment to gender equity. She shares insights into her career progression from electrical engineering to senior marketing roles, effective marketing strategies, and the importance of consumer-focused initiatives in both B2B and B2C contexts.

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In this episode of the Marketing x Analytics Podcast, Alex Sofronas interviews Quinn O'Brien, CMO of Carnegie Learning, about his extensive career in both agency and client-side roles. Quinn shares his transition from agencies like Ogilvy and Mather to leadership at Lenovo and Carnegie Learning, offering valuable insights into effective client-agency relationships and the evolving role of AI in marketing. The discussion also delves into traits of successful marketing leaders, the importance of understanding business goals, and the balance between strategic thinking and execution.

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Alex Sofronas hosts Parnikaa Mitra on the Marketing x Analytics Podcast, where they discuss Mitra's journey from chemical engineering to marketing. Mitra shares insights on how the COVID-19 pandemic shifted her career focus toward the importance of data-driven marketing, emphasizing consumer behavior, predictive analytics, and personalization. They also explore ethical considerations in marketing, the evolving role of automation, and augmented reality in future marketing technologies.

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This episode is sponsored by ASofronas Marketing Services, book a call here!

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In this insightful episode of the Marketing x Analytics Podcast, host Alex Sofronas speaks with Payal Raj, VP of Marketing for an indoor air quality solutions company and a fractional CMO. Payal shares her journey from consulting to becoming a fractional CMO, the importance of networking, and the dynamic nature of the role. They discuss the differences between fractional and full-time CMOs, challenges faced by early-stage startups, and effective marketing tactics. Payal also offers advice on measuring success, hiring a fractional CMO, and strategies for marketing in new markets. Tune in to learn more about navigating the ever-evolving landscape of marketing and the critical role of leadership and creative thinking.

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In this episode, Alex Sofronas interviews Jeff Steinka, owner of Compatible LA, an agency specializing in marketing for music festivals. Jeff shares how his agency grew during the pandemic and discusses their marketing strategies, including paid advertising, email/SMS campaigns, and identity resolution. They also touch on the challenges of bot traffic, the impact of streaming services, and the use of AI in content creation. The conversation concludes with insights into future marketing trends and the importance of first-party data in a cookie-less world.

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In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Katie Smith, a fractional Chief Marketing Officer. Katie discusses the shift towards customer-driven marketing strategies, the interchangeable nature of marketing tactics, and the importance of selecting the right platforms. She shares her unique career path from outdoor guide to marketing expert and offers advice on becoming a fractional CMO. Katie also elaborates on the benefits of a fractional CMO over a marketing agency and the significance of continuous learning and effective collaboration within a business.

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In this episode of the Marketing x Analytics Podcast, host Alex Sofronas talks with Barbara Galiza, a freelancer in growth and marketing analytics. Barbara discusses the essence of growth marketing, focusing on data-driven decision-making and analyzing paid media. She emphasizes leveraging successful strategies, understanding data discrepancies, and using growth models. The episode also covers server-side tracking, attribution challenges, and trends in growth marketing influenced by AI and privacy laws. Practical advice for entrepreneurs and the importance of testing marketing tactics are also discussed.

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This episode is sponsored by ASofronas Marketing Services. Book your free marketing performance audit today!

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In this episode of the Marketing x Analytics Podcast, Alex Sofronas interviews Jehanzaib Azam, the Chief Marketing Officer at Progatix. Jehanzaib shares his career trajectory, starting with his formal education in marketing and evolving into various roles such as social media manager, digital marketing manager, and head of marketing before becoming CMO at Progatix. He discusses his strategies for success in marketing, the importance of adapting to new technologies like AI, and the evolving landscape of content consumption and marketing tactics. The conversation also touches upon the role of AI in marketing, customization challenges, and the increasing opportunities for entrepreneurship enabled by the internet.

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In this episode of the Marketing x Analytics Podcast, host Alex Sofronas chats with Ryan Newman, Associate Director of ABM Operations at School Specialty LLC. Ryan shares his unique career journey from sales to marketing analytics and discusses the challenges of transforming a legacy print-based organization into the digital age.

Discover how AI is revolutionizing marketing operations, from lead scoring to campaign integration. Ryan also provides insights into the evolving relationship between marketing and sales and the future of marketing tech.

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Join Alex Sofronas in an enlightening conversation with Seifu Zerihun, Ph.D., Analytics Director at Circana. Seifu shares his journey in the analytics industry, insights on its evolution, and his approach to analytics projects. They discuss the ethical considerations in data science, the impact of economics on analytics, and the future of AI in the field. Be sure not to miss valuable advice for aspiring analysts and real-world examples of impactful analytics projects.

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