Marketing x Analytics

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In this thought-provoking episode, host Alex Sofronas is joined by Greg Brooks, partner and CMO at SearchTides. They dive deep into the complex world of Artificial Intelligence, its intersection with marketing, and the potential impact of AI in our future society. Listen as they discuss the possibilities and implications of a world heavily reliant on AI, the need for a balance of technology and humanity, and how we could maximize AI while avoiding potential pitfalls.

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Have you heard Alex's other podcasts?

ASofronas Podcast Network on Apple Podcasts

AI x Automation on Apple Podcasts

AI x Automation on Spotify

Security x Privacy on Apple Podcasts

Security x Privacy on Spotify

Support Alex by checking out products and services at asofronas.com

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In this enlightening episode of the Marketing x Analytics Podcast, join host Alex Sofronas as he welcomes guest Christian Mercado, a seasoned digital marketer and manager at Level8 Luggage. As they delve deep into the world of digital marketing trends, learn more about Christian's shift towards social media and content trends on platforms like TikTok and Instagram. Discover insightful strategies for product differentiation in saturated markets with a deep dive into the world of selling olive oil online. Listen in as Alex and Christian discuss the prospect of an AI-driven marketing engine that customizes content for individual leads across the web. Whether you're an established marketer or stepping into the digital marketing arena, this episode is packed with practical advice, personal experiences, and forward-thinking concepts not to be missed. 

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Have you heard Alex's other podcasts?

ASofronas Podcast Network on Apple Podcasts

AI x Automation on Apple Podcasts

AI x Automation on Spotify

Security x Privacy on Apple Podcasts

Security x Privacy on Spotify

Support Alex by checking out products and services at asofronas.com

Click Here for Transcribed Episodes of Marketing x Analytics

All view are our own.

This podcast episode features Richard Wakeman, an expert in influencer marketing, particularly within the gaming industry. Richard discusses his experiences in influencer talent management, the evolving industry, and the potential impact of technologies like AI and Neuralink on advertising, and offers practical tips to marketers and individuals interested in being influencers. Some topics include measuring the success of influencer campaigns, choosing the right influencers, and adapting to changes in privacy laws and regulations. Richard also shares his observations on the commoditization of attention in today's digital world and the ethical implications. The episode ends with Richard sharing recommendation for books and resources to understand the psychology of influencing and marketing.

Join the discussion below!

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Have you heard Alex's other podcasts?

ASofronas Podcast Network on Apple Podcasts

AI x Automation on Apple Podcasts

AI x Automation on Spotify

Security x Privacy on Apple Podcasts

Security x Privacy on Spotify

Support Alex by checking out products and services at asofronas.com

Click Here for Transcribed Episodes of Marketing x Analytics

All view are our own.

Dive into a philosophical discussion about the future of humanity, and the related user experience implications, in this week's edition of the Marketing x Analytics Podcast, with Nathan Silver, a UX Researcher/Designer. We discuss user experience issues in everyday life, and how user experience relates to the world of AI.

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Support Alex by checking out his latest products at asofronas.com

Click Here for Transcribed Episodes of Marketing x Analytics

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In this exciting episode, I sat down with Trevor Ferree, Social Media Virality Forecaster and Co-founder @ TSV Analytics. We discuss how his company integrated generative AI technology to not only provide social insights to companies but take the next step and make content recommendations. We also discuss the future of AI 'deepfake' technology, how automation will revolutionize work, and more.

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Learn more about Alex at asofronas.com

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In this episode, I sat down with Yaroslav Averyanov, a PhD Data Scientist who has worked in analytics and measurement at Xandr, Microsoft, and more. We discuss the advertising ecosystem, how data science and AI can improve marketing processes, and future developments in marketing.

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Learn more about Alex at asofronas.com

Click Here for Transcribed Episodes of Marketing x Analytics

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In this exciting episode I sat down with Ayushi Agarwal who works in Marketing Strategy and Analytics at Salesforce. We discuss the future of AI and its impact on the advertising ecosystem, how the signal to noise ratio in advertising will improve over time, how AI will impact consumer decision making, how second brains work and how data modeling can impact the second brain concept, and more.

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Learn more about Alex at asofronas.com

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In this exciting episode, I sat down with Connor Skelly, a Certified Hubspot Consultant, to discuss business process optimization, the advertising industry as a whole, future changes in media placements, legal implications of advertising innovations, and more. Connor was also featured as the first guest on this podcast.

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Looking for a new job in tech? Buy Alex's book HIRED at Barnes & Noble!

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In this episode I sat down with Dave Cameron, a Data Science and Analytics Consultant and Professor, to discuss the advertising ecosystem, starting from data purchasing through targeting and measurement. Tune in to learn about audience and model building, the future of data privacy regulation, examples of data buying and selling among the world's largest companies, and more.

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Looking for a new job in tech? Buy Alex's book HIRED at Barnes & Noble!

Click Here for Transcribed Episodes of Marketing x Analytics

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In our latest episode of "Marketing x Analytics", we chat with Aliza Goldgewert, an expert in recruiting for analytics and data science roles. With a background in supporting new businesses and a knack for understanding what companies really need, Aliza offers practical advice for both job seekers and hiring managers. We discuss the ins and outs of the recruiting process, common mistakes people make when looking for a job, and the importance of showcasing your skills. Whether you're looking for a job or looking to hire, this episode provides clear, straightforward advice to help you succeed.

Support MxA & Unlock Exclusive Content on Patreon!

Join the discussion below! 

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Looking for a new job in tech? Buy Alex's book HIRED at Barnes & Noble!

Click Here for Transcribed Episodes of Marketing x Analytics

All view are our own.