In this episode I sat down with Jeff Greenfield, CEO of Provalytics. We discuss leadership lessons, the importance of diversity and inclusion in business, when to use a startup accelerator, entrepreneurship advice for B2B startups, and more! Learn more about Jeff's company here!

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In this episode I sat down with Ellza Malok, Founder and CEO of Blue Monarch Group. We discuss Ellza's experience founding and leading a marketing agency, tips for managing your work schedule, how to use AI for good, succeeding in a corporate role with a liberal arts background, which skills to build to succeed in analytics, and more.

This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo and learn more.

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In this episode I sat down with David Horesh, Director of Marketing at 4M Analytics. We discuss David's experience in the Business to Government (B2G) space, his experience as an entrepreneur, leadership advice, achieving product-market fit, marketing at a startup, and more. 

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In this episode I sat down with Milin Desai, Manager of Advanced Analytics at Mindshare. We discuss Milin's journey from India to the US, advice on how to break into the US job market, the value analytics brings to a business, the ideal stage for a business to gain a marketing science function, future breakthroughs in marketing and data, how game theory plays a part in marketing, and more.

This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo and learn more.

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In this episode I sat down with Guan Wang, the Global Director of Marketing Intelligence at Snowflake. We discuss marketing attribution, deep learning and artificial intelligence uses in marketing, updating your team's marketing analytics ability, how to deal with data blind spots, data brokerages as a business model, data pipelines, how to make a big business impact using analytics, and more.

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In this episode I sat down with Jieun Kang, a Marketing Scientist at AT&T, and an Author. Click here to buy her latest book, Big Data Analytics for Creative Marketers. We discuss Jieun's journey from Korea to the U.S., her experience in the marketing analytics industry, the value of analytics to a business, reasons to go into marketing and analytics, the role of higher education in a marketing analytics career, and more. 

This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo and learn more.

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In this episode I sat down with Sarah Harenberg, Digital Marketing Analytics Manager at Hopin. We discuss how to build a time series forecast, how COVID-19 affected data collection and the data landscape,  fighting for the correct attribution of business functions, data privacy regulations, MQL quality assurance, and more.

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In this episode I sat down with Nicholas Berkley-Gough, Strategic Marketing Manager at CryptoEQ. We discuss the importance of knowing your customers as a marketing organization, how to ask good questions to your customers, how Nicholas transitioned from Opera to retail management and marketing, using social listening data vs first party customer feedback, data storytelling, and managing your life like a business. The data visualization tool we mentioned in this episode is Flourish.studio.

This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo and learn more.

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In this episode I sat down with Jason Thomas, Global Marketing Insights & Analytics Manager at Hollister Incorporated. We discuss the job responsibilities of a market research analyst, how business forecasting works, how business opportunity mapping works, making decisions without all the data, how to create a great powerpoint presentation, and more. 

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In this episode I sat down with Cathy McPhillips, Chief Growth Officer at the Marketing AI Institute. We discuss the future of AI integration in marketing, how AI may impact marketing jobs, evaluating data for an AI company, understanding the difference between AI in movies and in the real world, sentience in AI, entrepreneurship advice, prioritizing business actions, and more.

Here are links to the events and technology that were mentioned in this episode:

Marketing Growth Hackathon

MAICON (CATHY100 saves $100, contact Cathy for group rates!) 

Blog post about Descript

Blog post about Marketing and AI

LinkedIn post about saving time with Copy.AI

Paul and Mike’s new book

This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo and learn more.

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Have questions about Marketing Analytics? Email Alex at [email protected]

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