In this episode, I sat down with Curtis Thompson, Chief Revenue & Analytics Officer at Feltsburg to discuss analytics at the executive level, the usefulness of data in driving decision making, the day to day of an analytics executive, audience-first strategy, driving positive cultural change from the top of an organization, managing your priorities, and more. 

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In this episode I sat down with Joe Sheahan, Co-founder and CEO at TappedIn. We discuss how restaurants use marketing analytics, the future of analytics, how to use first party data for marketing, how to hire great people, red flags to watch out for while interviewing innovative people, the role of higher education in entrepreneurship and business, and more.

This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo and learn more.

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In this episode I sat down with Dave Cameron, Strategic Leader and Faculty: Analytics and Data Science. We begin by understanding Dave's career in marketing analytics and his growth toward a professor of MBA-level courses. We discuss how to build a great team, how to understand your own professional strengths, the value of education in a marketing or analytics career path, the future of marketing and analytics, ideal personality types for different roles in marketing and analytics, and more. 

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In this episode I sat down with Josh Ellinger, Founder/CTO of Exemplar Technologies, and Peter Courtney, Data Scientist at Exemplar Technologies. They are experts in statistical measurement, and speak to various examples of how to set up different kinds of tests to measure marketing performance. In this deeply technical episode, we discuss the value of incremental measurement to a marketing organization, different ways to measure incremental impact of marketing activity, challenges when implementing incremental measurement in a business, and more. 

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In this episode I sat down with Jay Hakim, VP of Data and Business Intelligence at Beyond Finance. Jay has been in the data world for decades and has a lot of stories to tell. We discuss potential future disruptions in data, cloud computing current and future business models, paid search and marketing attribution, how recommendation models work, and more.

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In this episode I sit down with Scott Shaffer, Growth Analytics Lead at HOVER.  We discuss Scott’s marketing experience at a large versus smaller company, the value of being able to zoom in and zoom out of different sized business problems, using powerpoint effectively, defining the problem versus 'solutioning', and more. Visit HOVER's website to learn more.

Listen to my first episode with Scott here!

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In this episode, I sat down with Ahmed Elsamadisi, Founder of Narrator.ai, Forbes 30 under 30. We had a deep analytical discussion that covers the cookie-less future, how Ahmed’s company, Narrator AI, is reinventing customer-centric datasets to answer marketing questions faster, how advertising platforms can be misleading about returns on ad spend, the value of negative information in measuring branding success, when to acquire customers at a greater cost than their LTV, the value of analytics and marketing, and more.

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In this episode I sat down with Benjamin Kepner, CEO of Global Social Media Marketing. We discuss marketing using first party data, the importance of attribution models in marketing, paid versus organic marketing analytics, full funnel metrics, A/B testing, growth hacks for marketers and sales professionals, limits to marketing automation, social media marketing, and more. Learn more about Global Social Media Marketing here.

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In this episode I sat down with Aron Kaufman, Specialist in Data Analytics and Insights at Gartner, to discuss the analytics career path, the realities of a role in data analysis, skills to build to succeed in an analytics role in the next decade, future marketing analytics industry predictions, and more. Aron and I have similar careers, and I enjoyed reflecting on the similarities in this episode. Enjoy!

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In this episode I sat down with Zach Schaefer, CEO of Brainwash LLC to discuss entrepreneurship, analytics, how to decide between different business ideas, how to lead an organization, how to reconcile mistakes made as a leader, and more. Download the Brainwash app to learn more!

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