In this episode I sat down with Katharine Howie PhD, Assistant Professor at the University of Southern Mississippi. We discuss the psychological motivations behind cancel culture, how brands and individuals can navigate and survive cancellation, including practical recent examples with U.S. politicians and celebrities. 

This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo and learn more.

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In this episode I sat down with Connor Skelly, a Certified HubSpot Consultant, CEO of Fission, and Writer of the Catch-All newsletter. We discuss CRM in its current and future form, how to leverage social media in marketing, sales tips and other business mentorship, and more.

This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo and learn more.

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In this episode I sat down with Danny Ellowitz, a Senior Director of Marketing Analytics at Rocket Software. We discuss the role of mentorship in Danny's career, his experience in analytics, how to build a skillset in marketing analytics, navigating imposter syndrome, and more. 

This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo and learn more.

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In this episode I sat down with Aarooshi Rai Kumar, a Marketing Manager at AbbVie. We discuss healthcare marketing strategy, project management, leadership lessons, moving to the U.S. for work, analytics strategies and advice, the value of an MBA in an analytics and marketing career, and more. 

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In this episode I sat down with Jennifer Agbobli, Program Manager for Internship and Early Career Professionals at Kyndryl. We discuss how to hire a strong workforce with diversity of thought, using personality and technical tests during interview processes, finding a mentor in a remote work environment, regulating your energy with a fulfilling role, how we recharge our batteries, book recommendations, and more.

This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo and learn more.

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In this episode we dive into the value of analytics, with Ryan Carlson, Senior Director of CRM & Analytics at Fan Interactive Marketing. We discuss how analytics plays a vital role in business strategy, how email marketing and SEO tactics operate, how Zapier can improve your marketing data operations, navigating an analytics career path, the value of education in your career, and more.

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In this episode I sat down with Michael Seymour, Director of Performance Marketing & Analytics at Higginbotham. We discuss SEO, entrepreneurship, criticizing analytics, highest ROI marketing skills you can build, keyword stuffing, writing polarizing content as a business, marketing ethics, standing out as a marketing consultant, when entrepreneurs should hire their first employee, AI in marketing, and more.

This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo and learn more.

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In this episode I sat down with Jeff Greenfield, CEO of Provalytics. We discuss leadership lessons, the importance of diversity and inclusion in business, when to use a startup accelerator, entrepreneurship advice for B2B startups, and more! Learn more about Jeff's company here!

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In this episode I sat down with Ellza Malok, Founder and CEO of Blue Monarch Group. We discuss Ellza's experience founding and leading a marketing agency, tips for managing your work schedule, how to use AI for good, succeeding in a corporate role with a liberal arts background, which skills to build to succeed in analytics, and more.

This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo and learn more.

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In this episode I sat down with David Horesh, Director of Marketing at 4M Analytics. We discuss David's experience in the Business to Government (B2G) space, his experience as an entrepreneur, leadership advice, achieving product-market fit, marketing at a startup, and more. 

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