Marketing x Analytics

In this episode I sat down with Trevor Ferree, Co-founder of TSV Analytics. We discuss Trevor's entrepreneurial journey, how AI will change business, social media analytics, management and emotional intelligence, and more.

Watch this episode on YouTube!

Join the discussion below! 

Twitter          |          LinkedIn

Have questions about Marketing Analytics? Email Alex at [email protected]

Click Here for Transcribed Episodes of Marketing x Analytics

All view are our own.

In this episode I sat down with Mickie Kennedy, Founder of eReleases.com. We discuss the value of public relations to a business, how to write a great press release, how the public relations process works, and more. 

Watch this episode on YouTube!

Join the discussion below! 

Twitter          |          LinkedIn

Have questions about Marketing Analytics? Email Alex at [email protected]

Click Here for Transcribed Episodes of Marketing x Analytics

All view are our own.

In this episode I sat down with Aron Clymer, Founder & CEO of DataClymer. We discuss Aron's journey building his company from scratch, scaling a small business, how to approach automation and AI to evolve business offerings and operations, and more.

Watch this episode on YouTube!

Join the discussion below! 

Twitter          |          LinkedIn

Have questions about Marketing Analytics? Email Alex at [email protected]

Click Here for Transcribed Episodes of Marketing x Analytics

All view are our own.

In this episode I sat down with Dave Cameron, a Strategic Leader in Marketing and Data Science, and adjunct professor at University of Chicago, Aurora University, and Lake Forest Graduate School of Management. We explore what it takes to master marketing and analytics, how AI will change the landscape of marketing, the value of curiosity in business, and more.

Watch this episode on YouTube!

Join the discussion below! 

Twitter          |          LinkedIn

Have questions about Marketing Analytics? Email Alex at [email protected]

Click Here for Transcribed Episodes of Marketing x Analytics

All view are our own.

In this episode I sat down with Scott C. Konopasek, CEO of Mint Measure. We discuss entrepreneurship and leaving a traditional job, finding a cofounder, how to improve performance in marketing with targeting and creative, balancing investment in sales, marketing, finance, and other roles at a startup, how culture is influenced in an organization, work-from-home versus hybrid work culture, and more.

This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo and learn more.

Join the discussion below! 

Twitter          |          LinkedIn

Have questions about Marketing Analytics? Email Alex at [email protected]

Click Here for Transcribed Episodes of Marketing x Analytics

All view are our own.

In this episode I sat down with Sid Khaitan, Senior Go-to-Market Manager at Chili Piper. We discuss GTM strategy, Sid's career story and insights, creating scrappy marketing analytics at a startup, how to utilize Salesforce for data entry and sales insights, when to move from scrappy analytics to a full analytics suite as a growing business, revenue driven marketing success metrics, why you shouldn't trust data sometimes, and more.

Join the discussion below! 

Twitter          |          LinkedIn

Have questions about Marketing Analytics? Email Alex at [email protected]

Click Here for Transcribed Episodes of Marketing x Analytics

All view are our own.

In this episode I sat down with Katharine Howie PhD, Assistant Professor at the University of Southern Mississippi. We discuss the psychological motivations behind cancel culture, how brands and individuals can navigate and survive cancellation, including practical recent examples with U.S. politicians and celebrities. 

This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo and learn more.

Join the discussion below! 

Twitter          |          LinkedIn

Have questions about Marketing Analytics? Email Alex at [email protected]

Click Here for Transcribed Episodes of Marketing x Analytics

All view are our own.

In this episode I sat down with Connor Skelly, a Certified HubSpot Consultant, CEO of Fission, and Writer of the Catch-All newsletter. We discuss CRM in its current and future form, how to leverage social media in marketing, sales tips and other business mentorship, and more.

This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo and learn more.

Join the discussion below! 

Twitter          |          LinkedIn

Have questions about Marketing Analytics? Email Alex at [email protected]

Click Here for Transcribed Episodes of Marketing x Analytics

All view are our own.

In this episode I sat down with Danny Ellowitz, a Senior Director of Marketing Analytics at Rocket Software. We discuss the role of mentorship in Danny's career, his experience in analytics, how to build a skillset in marketing analytics, navigating imposter syndrome, and more. 

This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo and learn more.

Join the discussion below! 

Twitter          |          LinkedIn

Have questions about Marketing Analytics? Email Alex at [email protected]

Click Here for Transcribed Episodes of Marketing x Analytics

All view are our own.

In this episode I sat down with Aarooshi Rai Kumar, a Marketing Manager at AbbVie. We discuss healthcare marketing strategy, project management, leadership lessons, moving to the U.S. for work, analytics strategies and advice, the value of an MBA in an analytics and marketing career, and more. 

Join the discussion below! 

Twitter          |          LinkedIn

Have questions about Marketing Analytics? Email Alex at [email protected]

Click Here for Transcribed Episodes of Marketing x Analytics

All view are our own.