Marketing x Analytics

In this episode I sat down with Nicholas Berkley-Gough, Strategic Marketing Manager at CryptoEQ. We discuss the importance of knowing your customers as a marketing organization, how to ask good questions to your customers, how Nicholas transitioned from Opera to retail management and marketing, using social listening data vs first party customer feedback, data storytelling, and managing your life like a business. The data visualization tool we mentioned in this episode is Flourish.studio.

This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo and learn more.

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In this episode I sat down with Jason Thomas, Global Marketing Insights & Analytics Manager at Hollister Incorporated. We discuss the job responsibilities of a market research analyst, how business forecasting works, how business opportunity mapping works, making decisions without all the data, how to create a great powerpoint presentation, and more. 

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In this episode I sat down with Cathy McPhillips, Chief Growth Officer at the Marketing AI Institute. We discuss the future of AI integration in marketing, how AI may impact marketing jobs, evaluating data for an AI company, understanding the difference between AI in movies and in the real world, sentience in AI, entrepreneurship advice, prioritizing business actions, and more.

Here are links to the events and technology that were mentioned in this episode:

Marketing Growth Hackathon

MAICON (CATHY100 saves $100, contact Cathy for group rates!) 

Blog post about Descript

Blog post about Marketing and AI

LinkedIn post about saving time with Copy.AI

Paul and Mike’s new book

This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo and learn more.

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In this episode I sat down with Martina Matei, Marketing Analytics Manager at IBM. We discuss her experience working as a marketing analytics manager in Bucharest, ad copy localization, leadership lessons, navigating the attribution battle between marketing and sales, various analytics tools, VR/AR marketing applications, and more. 

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In this episode I sat down with William Rosen, Chairman & CEO of Axial1 Performance Science. We discuss how Axial1 brings value to the marketing world, using data to understand what motivates customer decisions, marketing analytics innovations, analyzing creative content, experimental design, entrepreneurial advice, business strategy, and more.

William's Ted Talk: https://www.ted.com/talks/william_rosen_the_power_of_perspective

William's Book (The Activation Imperative): https://www.amazon.com/Activation-Imperative-Brands-Business-Inspiring/dp/1442257040/ref=sr_1_1?ie=UTF8&qid=1484597095&sr=8-1&keywords=activation+imperative

This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo and learn more.

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In this episode, I sat down with Curtis Thompson, Chief Revenue & Analytics Officer at Feltsburg to discuss analytics at the executive level, the usefulness of data in driving decision making, the day to day of an analytics executive, audience-first strategy, driving positive cultural change from the top of an organization, managing your priorities, and more. 

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In this episode I sat down with Joe Sheahan, Co-founder and CEO at TappedIn. We discuss how restaurants use marketing analytics, the future of analytics, how to use first party data for marketing, how to hire great people, red flags to watch out for while interviewing innovative people, the role of higher education in entrepreneurship and business, and more.

This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo and learn more.

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In this episode I sat down with Dave Cameron, Strategic Leader and Faculty: Analytics and Data Science. We begin by understanding Dave's career in marketing analytics and his growth toward a professor of MBA-level courses. We discuss how to build a great team, how to understand your own professional strengths, the value of education in a marketing or analytics career path, the future of marketing and analytics, ideal personality types for different roles in marketing and analytics, and more. 

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In this episode I sat down with Josh Ellinger, Founder/CTO of Exemplar Technologies, and Peter Courtney, Data Scientist at Exemplar Technologies. They are experts in statistical measurement, and speak to various examples of how to set up different kinds of tests to measure marketing performance. In this deeply technical episode, we discuss the value of incremental measurement to a marketing organization, different ways to measure incremental impact of marketing activity, challenges when implementing incremental measurement in a business, and more. 

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In this episode I sat down with Jay Hakim, VP of Data and Business Intelligence at Beyond Finance. Jay has been in the data world for decades and has a lot of stories to tell. We discuss potential future disruptions in data, cloud computing current and future business models, paid search and marketing attribution, how recommendation models work, and more.

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