Marketing x Analytics

In this episode I sat down with John Busby, CMO and Managing Director at Centerfield. We discuss the basics of paid search, but also dive deep into real life challenges when implementing paid search for a business. We also discuss how to measure paid search success, execution strategies, differences between branded and unbranded search campaigns, and more.

Also, I mis-quoted Goodhart's Law in this episode. Here is the correct quote: “When a measure becomes a target, it ceases to be a good measure.” In other words, when we set one specific goal, people will tend to optimize for that objective regardless of the consequences.

Listen to more episodes on the Marketing x Analytics Homepage. Transcribed episodes of Marketing x Analytics are available on Podscribe.com.

Follow 'Marketing x Analytics' for more episodes!

Twitter          |          LinkedIn

All view are our own.

"Manage technology, don't let it manage you."

In this episode, I sat down with Alex Buttler, Account Manager at Adverity. We discuss how to manage technology responsibly in a business and in our personal lives, how Adverity can help with marketing measurement and reporting, and Alex's favorite marketing tools. 

Listen to more episodes on the Marketing x Analytics Homepage. Transcribed episodes of Marketing x Analytics are available on Podscribe.com.

Follow 'Marketing x Analytics' for more episodes!

Twitter          |          LinkedIn

All view are our own.

In this exciting episode, I chat with Brad Tenenholtz, CEO of Corporate Esports Association (CEA). We discuss the positive impact that CEA makes in team communication, and how Brad grew a community of tens of thousands of gamers across industries. 

Listen to more episodes on the Marketing x Analytics Homepage. Transcribed episodes of Marketing x Analytics are available on Podscribe.com.

Follow 'Marketing x Analytics' for more episodes!

Twitter          |          LinkedIn

All view are our own.

In this episode I sat down with Jesse Morrison, Chief Analytics Officer at Enjoin, to discuss analytics and marketing strategies in the healthcare industry, entrepreneurship, psychological marketing principles reflected in religious outreach, and the marketing genius behind products like beanie babies. 

Listen to more episodes on the Marketing x Analytics Homepage. Transcribed episodes of Marketing x Analytics are available on Podscribe.com.

Follow 'Marketing x Analytics' for more episodes!

Twitter          |          LinkedIn

All view are our own.

In this episode I sat down with Patrick Buffum, Product Manager of Optimization at ConsumerTrack, to discuss A/B testing, business success measurement, and navigating the first few years in the professional world.

PROMO: Get 15% off Linq here! 

Listen to more episodes on the Marketing x Analytics Homepage. Transcribed episodes of Marketing x Analytics are available on Podscribe.com.

Follow 'Marketing x Analytics' for more episodes!

Twitter          |          LinkedIn

All view are our own.

John Lamb is the Chief Marketing Officer at Elo. In this episode we discuss what it takes to lead a marketing organization, how to hire a great team, skills to build within marketing analytics, and how advanced analytics can improve the customer experience.

Listen to more episodes on the Marketing x Analytics Homepage. Transcribed episodes of Marketing x Analytics are available on Podscribe.com.

Follow 'Marketing x Analytics' for more episodes!

Twitter          |          LinkedIn

All view are our own.

In this exciting episode, I sat down with Archit Shorey, a lead analyst at Merkle. We discuss Archit's journey as a marketing analyst, and how to grow and succeed in an analytics career.

Listen to more episodes on the Marketing x Analytics Homepage. Transcribed episodes of Marketing x Analytics are available on Podscribe.com.

Follow 'Marketing x Analytics' for more episodes!

Twitter          |          LinkedIn

Alexandra Srp is an experience researcher at Ogilvy. In our discussion we cover real-life examples of user experience design, the value UX research brings to an organization, and advice for starting your career in user experience and design. 

Listen to more episodes on the Marketing x Analytics Homepage. Transcribed episodes of Marketing x Analytics are available on Podscribe.com.

Follow 'Marketing x Analytics' for more episodes!

Twitter          |          LinkedIn

In this episode I sat down with a very talented business leader, Steve Kietz. Steve is the Chief Executive Officer of Reliant Funding, a leading small business lender out of San Diego. We discuss Steve's career path to become a CEO, the metrics to use when calculating a return on marketing investment, and the evolution of marketing analytics as a business function. 

Listen to more episodes on the Marketing x Analytics Homepage. Transcribed episodes of Marketing x Analytics are available on Podscribe.com.

Follow 'Marketing x Analytics' for more episodes!

Twitter          |          LinkedIn          |          Email the Host

All views are our own. 

This is the season 2 finale of the Marketing x Analytics podcast. I sat down with Trevor Ferree, a talented marketer at IBM whose fresh perspective is sure to energize you about the future of marketing.

Trevor is also the Co-Founder and CEO of his own startup. TSV Analytics (Topic, Sentiment, and Virality Analytics) provides tailored social media analytics using multiple artificial intelligence and machine learning techniques. Their approach focuses on key terms relevant to each business’ specific areas of interest, and utilizes user topic selection to fine-tune results and produce future virality forecasts. 

Transcribed episodes of Marketing x Analytics are available on Podscribe.com.

Follow 'Marketing x Analytics' for more episodes!

Twitter          |          LinkedIn          |          Email the Host

All views are our own.