In this episode I sit down with Sid Khaitan who is currently the director of content strategy at Intouch group. At the time of recording he was the Strategic Insights Lead for Growth and Revenue Strategy at GoHealth. He is also a very talented marketer I worked with when we were at University together.

We discuss the importance of paid and organic strategies, and the conditions under which a business would use each strategy given their goals and position in the maturity curve. Tune in to learn about the intricacies between these two marketing tactics!

Transcribed episodes of Marketing x Analytics are available on Podscribe.com.

All views expressed in this podcast are our own.

I sat down with Connor Skelly, Marketing Director at Brightfield Group, who help CBD and Cannabis brands succeed with comprehensive data and strategic insights. Connor shares his story about how he quickly became one of the youngest executives at his company, and how marketing analytics plays an integral role in his success.

Transcribed episodes of Marketing x Analytics are available on Podscribe.com.

All views expressed in this podcast are our own.