Marketing x Analytics

In this episode I sit down with Scott Shaffer, Growth Analytics Lead at HOVER.  We discuss Scott’s marketing experience at a large versus smaller company, the value of being able to zoom in and zoom out of different sized business problems, using powerpoint effectively, defining the problem versus 'solutioning', and more. Visit HOVER's website to learn more.

Listen to my first episode with Scott here!

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In this episode, I sat down with Ahmed Elsamadisi, Founder of Narrator.ai, Forbes 30 under 30. We had a deep analytical discussion that covers the cookie-less future, how Ahmed’s company, Narrator AI, is reinventing customer-centric datasets to answer marketing questions faster, how advertising platforms can be misleading about returns on ad spend, the value of negative information in measuring branding success, when to acquire customers at a greater cost than their LTV, the value of analytics and marketing, and more.

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In this episode I sat down with Benjamin Kepner, CEO of Global Social Media Marketing. We discuss marketing using first party data, the importance of attribution models in marketing, paid versus organic marketing analytics, full funnel metrics, A/B testing, growth hacks for marketers and sales professionals, limits to marketing automation, social media marketing, and more. Learn more about Global Social Media Marketing here.

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In this episode I sat down with Aron Kaufman, Specialist in Data Analytics and Insights at Gartner, to discuss the analytics career path, the realities of a role in data analysis, skills to build to succeed in an analytics role in the next decade, future marketing analytics industry predictions, and more. Aron and I have similar careers, and I enjoyed reflecting on the similarities in this episode. Enjoy!

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In this episode I sat down with Zach Schaefer, CEO of Brainwash LLC to discuss entrepreneurship, analytics, how to decide between different business ideas, how to lead an organization, how to reconcile mistakes made as a leader, and more. Download the Brainwash app to learn more!

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In this episode, I sat down with Amber Armstrong, CMO of LivePerson, a global leader in Conversational AI.

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We discuss the launch of Curiously Human, LivePerson's latest AI tool for marketers, as well as the overall role of artificial intelligence in marketing, the future of data integration, marketing at large versus medium-sized companies, setting moonshot goals and how to stay accountable to them, account-based marketing tools, building a sustainable tech stack, web design that increases engagement, and more. 

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In this exciting episode, I sat down with Don Smith, Strategy & Chief Analytics Officer at Brierley & Partners. We discussed brand health measurement, lifetime value scoring, encouraging emotional as well as rational reasoning for customer loyalty, how to build a useful Sankey diagram, calculating ROI on marketing programs, best practices in direct mail, how to survive the death of the cookie using first party data, aligning your values with a diverse customer base, and more. 

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In this awesome group podcast episode, I sat down with Melissa Harris, CEO of M Harris & Co., and Juan Alfonzo, The Social Media Jedi.

We discuss demand testing when launching a new product, how executive communications have changed since COVID, custom analytics vs out of the box analytics, the importance of a product market fit, and why Billie Eilish’s book release flopped - along with great anecdotes from our own lives as consumers. 

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In this exciting and scientific episode, I sat down with Daniel Lederman, Senior Performance Analytics Lead at Roku. We discuss the strengths and weaknesses of incremental measurement of advertising, ghost ads, different methods of marketing experimentation, multi-touch attribution & media mix modeling, and more. 

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In this exciting and strategy-focused episode, I sat down with Christian Mercado, Chief Executive Officer at Mercado Ventures and Digital Marketing Manager at Level 8. We discuss how to build an e-commerce site, drop shipping strategies, marketing tactics with a heavy focus on utilizing Facebook Interest and Lookalike campaigns, and how to analyze data to improve website sales performance. 

Some listeners may be interested in the instagram face tracking we discussed in this episode. You can find more information about that here: https://www.cbinsights.com/research/facebook-emotion-patents-analysis/

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