Marketing x Analytics

Dr. Samar Deen is a brilliant data scientist working in marketing analytics at IBM. In this episode, we discuss the challenges of implementing data science solutions, data-driven vs. model-driven organizations, career paths to data science, and the impact of COVID 19 on data science models. 

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All views expressed in this podcast are our own.

Tanner Skenderian is a talented analytics professional who I had the pleasure of sitting down with in this week's episode. We discuss her background, interesting work experiences, and the wisdom we've been able to gain thus far. 

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All views expressed in this podcast are our own.

In this special kick-off episode for Season 2 of 'Marketing x Analytics', I sat down with Ari Sheinkin, Vice President of Performance Marketing & Analytics at IBM.

In this enlightening conversation we explore 100 years into the future of Marketing Analytics. We look into the past, recognizing greats like Ron Popeil, known for appearing in famous infomercials. We discuss the skills future marketing professionals need to develop, and what skills sit at the core of a successful analytics professional. 

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All views expressed in this podcast are our own.

In this episode I spoke with Ainul Huda, Vice President of Audience Development, Analytics and Social at Condé Nast, a global media company that is home to some of the world's leading brands including Vogue, The New Yorker, GQ, Vanity Fair, Wired, Architectural Digest (AD), Condé Nast Traveler and La Cucina Italiana. We discuss the pros and cons of a career in marketing, vanity metrics, career paths with a marketing skillset, and dive into the value that marketing and analytics bring to an organization.

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All views expressed in this podcast are our own.

Want to know the truth when it comes to marketing analytics as your career? In this episode I sat down with Ethan Adams, Director of Marketing at Anguleris Technologies, a Chicago-based software company focused on building materials marketing, to discuss everything from the value of marketing to career opportunities with an analytics skill set.

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All views expressed in this podcast are our own.

Let’s talk about school. In this episode I speak with Anastasiia Toropova, who received her Master’s degree in Marketing Science from Colombia Business School in 2019 and currently works as a Senior Analyst at Schindler Elevator Corporation. In this episode we discuss the latest trends in marketing analytics, what you’ll learn in school about it, and what analytics really looks like in the professional world. 

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All views expressed in this podcast are our own.

Learn how your podcast host Alex got started in Marketing Analytics, and how Sid Khaitan got started in Market Research and Strategy. Remember, it is never a straightforward path, so enjoy yours! 

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All views expressed in this podcast are our own.

In this episode we review a metaphor for paid search marketing: fishing. I outline the basics elements of paid search, some of the metrics tracked, and the strategies around running paid search for different groups of customers.

This lesson is for those who are new to paid search marketing, or have no background on paid search marketing. 

Part 2 with James Ramsey, following Part 1: ‘What’s Broken in your Marketing Machine?’ Focused on hiring talented and passionate people to proactively fix any potential issues in the marketing machine.

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All views expressed in this podcast are our own.

In this episode we sit down with James Ramsey, a marketing analytics superstar. We discuss strategic mistakes that can be devastating for a marketing organization, or ‘machine,’  and how to make sure you’re avoiding these mistakes. 

Part 1 of 2.

Transcribed episodes of Marketing x Analytics are available on Podscribe.com.

All views expressed in this podcast are our own.