Marketing x Analytics

By Alexander SofronasBusiness Marketing

Marketing x Analytics episodes

September 21, 2020 The Perfect Analyst, with Scott Shaffer
In this episode we discuss what it takes to be the perfect data analyst. You’re going to hear it from two marketing analytics professionals, myself and Scott Shaffer, Growth Analytics Lead at Hover. We recorded this episode when Scott was still my manager at IBM.
We explore the soft and hard skills needed to perfect analyst-level work with real life examples, and discuss how those skills can help a young analyst develop into a seasoned executive.
Transcribed episodes of Marketing x Analytics are available on Podscribe.com.
All views expressed in this podcast are our own.
19 min
September 13, 2020 The Power of Data, with David Mays
In this episode I sat down with David Mays, a long time friend and data professional, to discuss the power of analytics in a business. We discuss Lifetime Value, how to balance analytics and executive direction, and why understanding customer behavior is one of the key components of successful marketing analytics.
Transcribed episodes of Marketing x Analytics are available on Podscribe.com.
All views expressed in this podcast are our own.
21 min
September 06, 2020 Organic v. Paid Marketing, with Sid Khaitan
In this episode I sit down with Sid Khaitan who is currently the director of content strategy at Intouch group. At the time of recording he was the Strategic Insights Lead for Growth and Revenue Strategy at GoHealth. He is also a very talented marketer I worked with when we were at University together.
We discuss the importance of paid and organic strategies, and the conditions under which a business would use each strategy given their goals and position in the maturity curve. Tune in to learn about the intricacies between these two marketing tactics!
Transcribed episodes of Marketing x Analytics are available on Podscribe.com.
All views expressed in this podcast are our own.
22 min
August 30, 2020 Conditional Probability, by Alex Sofronas
In this episode we explore the uses of conditional probability in Marketing Analytics, and review some practical examples of how it can benefit the sales and marketing processes in a company. We put ourselves in the shoes of a marketer for Louis Vuitton, tracking the likelihood to purchase at various retail locations, as well as particular goods online. We walk through how these insights can inform strategic decisions, the portfolio of products offered, and paid search strategy.
12 min
August 23, 2020 Marketing & Analytics at a Startup, with Connor Skelly
I sat down with Connor Skelly, Marketing Director at Brightfield Group, who help CBD and Cannabis brands succeed with comprehensive data and strategic insights. Connor shares his story about how he quickly became one of the youngest executives at his company, and how marketing analytics plays an integral role in his success.
Transcribed episodes of Marketing x Analytics are available on Podscribe.com.
All views expressed in this podcast are our own.
17 min