Marketing Your Attraction

News:
Museum of selfies
https://archpaper.com/2018/04/museum-selfies-graces-glendale-limited-time/#gallery-0-slide-0
“The relationship between people and art has changed,” Mamedov told Mashable. “Now people don’t want to just be a silent consumer, they want to be a part of the art. There are many more selfies with the Mona Lisa than actual Mona Lisas.”
The Museum of Selfies’ merging of artistic theory with mass-market consumerism is deeper pop-up fare than, say, the Museum of Ice Cream, and the questions raised by the exhibition echoes those that the architectural field are still grappling with.


The International Board of Credentialing and Continuing Education Standards has bestowed on Sesame Place in Langhorne, Pennsylvania, the first designation of Certified Autism Center ever awarded to a theme park.
https://ibcces.org/blog/2018/04/02/sesame-place-becomes-first-theme-park-world-designated-certified-autism-center/

Campaign Example:
WDW Vacation Video

Main Topic: How To Break Up Projects For Outsourcing

Subscribe at: www.marketingyourattraction.com

Main Topic: Outsourcing is a necessity in today's workforce; we help you decide when and what can be outsourced.

News:
Facebook Data Breach:
https://marketingland.com/facebooks-removal-of-third-party-targeting-data-what-we-know-237260

Snapchat Advertisers can now target ads based on a radius around a specific geographic point or a location type -- like a beach, a movie theater or a university:
https://marketingland.com/snapchat-bulks-up-location-based-ad-filters-launches-in-store-analytics-tool-236744

Campaign Examples:
Cirque Email:
http://view.email.cirquedusoleil.com/?qs=6e94450c660aaad8f548cfb70bf4b55b2e0b23dbce3d25a0c1d313ed3724889653438ae5dc2ce868e31f3023a9a7be21aa57a9cbbc6fc76662d27a4be70113f2a10be02e4522c08dc4749412806de0e7

Cirque Video:
https://youtu.be/oiYqKUspXJg

Main Topic: Use collaborative idea sessions with your team to become newsworthy.
Notes: Melanie from T Brand Studios on T.R.U.T.H. (Teachable, Reputable Sources, Uniqueness, Teachable, & Human Connection).
Move from Product to Role and to Emotion.

Duncan Wardle (Previous VP of Innovation):
Use Naive Experts.
Write down all the rules and then think about breaking one.
Reword it.
Use "Yes and" to nuture ideas in your team.
Force Participation.

References: Social Media Marketing World; King's Island Blog; Duncan Wardle.

Main Topic: Begin with 'Why' for any project at your attraction. Involving marketing early on to help with the 'Why' makes the entire process more efficient.
References: "Purple Cow" by Seth Godin and "Start with Why" by Simon Sinek.

News:
PGAV Attraction of the Non-attraction: https://content.yudu.com/web/2r8b9/0A2rlk8/DestinologyFeb2018/html/index.html?refUrl=http%253A%252F%252Fwww.inparkmagazine.com%252Fpgav-fight-for-attendance%252F
When Marketing Is A Waste Of Time & Money -> “When businesses focus on marketing before really figuring out what they are marketing and why anyone should care, they struggle to find new clients.”
https://www.forbes.com/sites/piasilva/2018/02/28/when-marketing-is-a-waste-of-time-money/#365053f26882
Think Like a Journalist

Main Topic: Use 'Elevation' to craft memorable experiences for guests at your attraction. Summarized from "The Power of Moments" by Chip & Dan Heath.

News:
General Data Protection Regulation (GDPR)
Google's Mobile First Index (Why websites need to be mobile friendly)
Snapchat Rolls Out New Analytics : Social Media Examiner

Brad & Philip discuss the concept of ‘Don’t Build Your House on Rented Land’ and how it relates to your marketing efforts in developing addressable audiences.
The News is all about Facebook’s revision to their newsfeed algorithm.
Subscribe to our email list for extra content: www.marketingyourattraction.com

News:
Facebook Newsfeed Update
Declining Facebook Reach

Tyler brings the main topic of how attractions use Public Relations to protect, enhance, and build their brand. Philip discusses the news: 'Facebook, despite information that their audience numbers have been inflated, continues to evolve their platform. Here are 3 surprising changes that attractions should be aware of and strategize for.' We want to know what YOU want to hear and how we can help. Let us know here: http://hauntedapplication.com/

Tyler and Philip discuss list building, the Fake News Epidemic on Facebook, Instagram's growth, and the death of Vine- all in the context of Themed Attractions. For 2017- We want to know what YOU want to hear and how we can help. Let us know here: hauntedapplication.com/

Tyler and Philip discuss their upcoming season and shift to Themed Entertainment Marketing, Google's new Pop-up Policy, and interview Scott Swenson. We want to know what YOU want to hear and how we can help. Let us know here: http://hauntedapplication.com/

What? Facebook is evolving!
Founded in 2004 Facebook became the fastest company ever to reach $250 Billion in July of 2015, and now 5 accounts are created every single second. Continued Growth of this nature is a difficult thing for a business, and Facebook has made many changes to stay relevant. Today we'll go through some of those changes, and what they mean for your attraction.