This show is all about Instagram! Facebook's image driven social site may be a little young, but there's no doubting their power or intent to capture more of the social market. We'll talk tips, stats, guidelines and a little theory to give you a crash course.

Tyler is back! This week Philip goes through his class from West Coast Haunters Convention on the role that social plays in your marketing and Tyler puts on the 'Haunt Owner' hat to ask questions. This week is a little dense, but you can get the notes by texting "HAUNTER" to 33444.

Sean Norman from Wells Township Haunted House shares his marketing experiences for the 2015 haunt season and Philip recaps news on Google Ad changes, the Google Accelerated Mobile Project, and reads another of Austin Smoot's article "Social Media Marketing: Everything You Need to Know."

In this bonus episode, Philip reads "Haunt Marketing 101: Three Questions every haunter should be asking" by Austin Smoot; this article is from the March edition of The Haunt Journal. You can read the full article in the March edition of The Haunt Journal. To get your free digital copy of the journal, check out our new app for tablets, or order a physical copy of the haunt journal go to: http://hauntjournal.com/

Philip sits down with Zach from Sir Henry's Haunted Trail to discuss what marketing Zach used to triple his attendance in 2015. Philip also discusses a great contest example from DVD.com.
This episode is sponsored by Haunt Nation (join 32,000 Halloween & Horror Addicts as they share everything from reviews to how-to's) and The Haunt Journal (The only free monthly haunt industry magazine).
Get on The Marketing Monday email list by texting MARKETINGMONDAY to 33444 or by visiting http://www.hauntedattractionspodcast.com/marketingmondays/

This episode finishes out our two-episode subject: reflections on haunt marketing experiences from our hosts. This week Tyler discusses his past marketing trials as Creative Director for Scream Park in Lexington.

Get on The Marketing Monday email list by texting MARKETINGMONDAY to 33444 or by visiting http://www.hauntedattractionspodcast.com/marketingmondays/

In this short bonus episode, Philip reads "The 3 Myths of Social Media Marketing" by Austin Smoot of Specter Media. This article appeared in the January Issue of The Haunt Journal.

Get on The Marketing Monday email list by texting MARKETINGMONDAY to 33444 or by visiting http://www.hauntedattractionspodcast.com/marketingmondays/

Tyler and Philip are back for 2016! This episode has several raves and a rant at the beginning, and then goes into a two-episode subject: reflections on haunt marketing experiences from our hosts. This week Philip discusses his past marketing trials, and next week Tyler will dive into his.

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Tyler and Philip return to the most important (and difficult) concept for haunters and all businesses- Positioning. This one is very dense, but crucial to make sure that your marketing dollars are not completely wasted. Specific industry examples are discussed, along with theories from the book "Positioning: The Battle for Your Mind" by Ries & Trout. Among these are: understanding that positioning deals with the mind of the prospect, consumer reference points are reality, an oversimplified message is key to cutting through the noise, and choosing your ladder wisely.
Reminder that 2016 applications to be included in the Haunted Attraction Network are only open for the next month: http://hauntedapplication.com/

Get on The Marketing Monday email list by texting MARKETINGMONDAY to 33444 or by visiting http://www.hauntedattractionspodcast.com/marketingmondays/

Tyler and Philip discuss different methods for determining your marketing budget, share some real haunt examples, and discuss agency costs. Reminder that 2016 applications to be included in the Haunted Attraction Network are only open for the next month: http://hauntedapplication.com/

Get on The Marketing Monday email list by texting MARKETINGMONDAY to 33444 or by visiting http://www.hauntedattractionspodcast.com/marketingmondays/