Philip raves about 'HorrorNaments,' Tyler rants about escape rooms, and the hosts discuss how and why to craft positioning statements for your haunt. Reminder that 2016 applications to be included in the Haunted Attraction Network are only open for the next month: http://hauntedapplication.com/

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Tyler & Philip share a few raves and discuss how to define your haunt based on benefits versus features. Philip suggests a T-Chart method you can used based off your SWOT analysis from last week.



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Tyler & Philip try a new format: introductions, a few raves on haunted attraction marketing elements, and why a SWOT Analysis needs to guide your Marketing Plan.

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Tyler & Philip discuss 5 characteristics that help to define your target markets: Size, Geographic, Demographic, Psychographic, and Behavioral. The hosts also recap surveying, emphasize that 'marketing is not selling,' and outline the marketing process.

Get on The Marketing Monday email list by texting MARKETINGMONDAY to 33444 or by visiting http://www.hauntedattractionspodcast.com/marketingmondays/

Tyler & Philip discuss how and why to run a survey right away. Several different types of questions (Operational, Demographic, Pricing, and Habitual) are discussed, and why you would use each different type (at a max of 5). Methods of collecting responses (Google Docs vs Surveymonkey) and survey incentives were also discussed, before closing with methods of survey distribution.

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Tyler & Philip discuss the 5 most important elements to have in place before Halloween: making sure your web presence has the key elements in place, having a way for guests to contact you immediately, optimizing your website to go cross platform, reaching out to locals that can make a difference, and not letting your social die.

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Tyler & Philip discuss the difficulty of haunts accurately explaining what they offer, a rave about McCall's Haunted Farm (http://www.mccallshauntedfarm.com/), how to respond to guest criticism socially, and a rant about The Keep (https://www.facebook.com/thekeepinhuntley/).

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Tyler & Philip discuss the scare-actor mace prank, The Washington Post's decision to broadcast exclusively on Facebook, and a brief foray into content marketing for haunts.
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Tyler & Philip discuss what your marketing content schedule should look like for October, how to optimize Facebook posts, tailoring experiences for your guests, and specific examples a haunt can use. Get on The Marketing Monday email list by texting MARKETINGMONDAY to 33444 or by visiting http://www.hauntedattractionspodcast.com/marketingmondays/

Tyler & Philip discuss: the misguided appeal of "Top Haunted Attractions" lists, the vulnerability of social, price degradation versus adding value in ticketing, and guerrilla marketing tactics for your haunt. Get on The Marketing Monday email list by texting MARKETINGMONDAY to 33444 or by visiting http://www.hauntedattractionspodcast.com/marketingmondays/