Marketing your Private Practice with Kathy C

Do you Know How Clients Find Your Private Practice Before They Book a Discovery Call? 

Most people don’t realize that you have access to data that can help you focus your marketing to bring in more clients. You just need to know where to look! 

Most private practice owners think they know where their clients come from. Someone emails you, books directly in your calendar, or calls your phone, so it’s easy to assume that must be how they discovered your practice. 

But when you take a closer look at your last few discovery calls, you often see a different story. 

How someone reaches out to you in the first place is usually just the final step in a longer path that started somewhere else.

When you trace that path, you begin to see which parts of your marketing are actually helping people find your practice before they reach out. Or sometimes you see how it’s hurting things too. 

Instead of guessing where to focus your marketing, you can start strengthening the places that are already bringing in discovery calls.

Listen in to learn:

• Why the way someone contacts you is not the same as how they found you, and how to use this to improve your marketing.
• The simple exercise that shows which marketing channels are actually bringing in discovery calls.
• How your website, directories, and Google profile influence people booking discovery calls

If you’re a dietitian, therapist, or service provider growing a private practice and want clearer marketing that leads to discovery calls, this episode will help you see your marketing from a new perspective.

Be sure to get the resources mentioned here: http://marketingyourprivatepractice.com/174 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Most private practice owners don’t struggle with marketing because they lack ideas. They struggle because their marketing becomes random. When client work gets busy, marketing gets pushed aside. 

When things slow down, it turns into last-minute posting and second-guessing. Over time, this stop-and-start cycle makes it harder to stay visible, get more clients, and feel confident in what you’re doing.

In this episode, Kathy wraps up the Marketing Your Practice in 1 Hour a Week series by walking you through the full four-week MVP marketing system from start to finish. 

This episode is designed for private practice owners, including dietitians and therapists, who want a realistic marketing plan they can follow consistently without being online every day or starting over each month.

Kathy breaks down how the Thrive Marketing Method™ of using an anchor content article, repurposing, batching, scheduling, and focused publishing work together as one simple system that fits into real life and supports steady growth.

Listen in to learn:

• How to stop random marketing from blocking your practice growth
• Why one hour a week with an MVP system can make or break your marketing consistency, even when you’re fully booked
• How one article can turn into a full month of marketing without starting over each week

You’ll hear how this system helps private practice owners stay consistent during both busy and slow seasons, avoid burnout, and focus on the marketing activities that actually support getting more clients. 

Kathy also shares a free 4-week MVP guide that walks you through the system step by step so you can apply it right away and repeat it month after month.

Grab your free MVP Marketing guide here - https://academy.pepperitmarketing.com/mvp

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Most private practice owners don’t struggle with marketing because they lack ideas. They struggle because their marketing falls apart when client work gets busy, then turns into random posting when things slow down. 

If you are a dietitian, therapist, or service provider trying to get more clients without spending hours and hours a day on social media, this episode shares the exact step that fixes that pattern. 

In this episode, Kathy walks you through Week 4 of the Marketing Your Practice in 1-hour-a-week plan, where the work is not about creating new content. It is about formatting, publishing, and scheduling what you already created so your marketing stays consistent during both busy and slow seasons. 

Listen in to learn:

• Why formatting your blog effectively helps you book more consults and clients
• How to avoid the biggest marketing mistake private practice owners make during busy and slow seasons
• Why focusing on blog content over social media content helps grow your private practice

Kathy explains how proper blog formatting supports SEO, creates steady visibility for your private practice, and helps potential clients actually find you online. 

You’ll also hear what keeps your marketing moving and prevents last-minute and panic-marketing. This episode is part of an ongoing series designed to show private practice owners what to do with just one hour a week.

Be sure to listen in and check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/172 

Download the free Blogging checklist at: https://academy.pepperitmarketing.com/blogchecklist   

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Many dietitians and therapists skip newsletters because they feel time-consuming or hard to keep up with, which often leads to a quiet email list and fewer chances to stay connected with future clients.

In this episode of Marketing Your Private Practice with Kathy C, Kathy walks you through Week 3 of the Marketing Your Practice in 1 Hour a Week series. 

This lesson focuses on how to turn content you already created into an email newsletter that gets sent, not skipped, without writing anything new or spending hours online.

Listen in to learn: 

• Why skipping newsletters can slow down your private practice growth  
• How to turn an article you already created into a newsletter in under 1 hour
• How a clear, simple newsletter production system makes consistent email marketing realistic, even when client work comes first 

This episode is designed for private practice owners who want to get more clients by building trust over time instead of chasing trends. You will also hear how email marketing fits alongside light weekly networking, so your marketing supports your practice without taking over your day and your calendar. 

If you want a practical way to stay visible, build trust, and get more clients without adding more to your plate, this episode shows how you can get a consistent newsletter out to your list and do it in one hour a week.

Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/171

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Many private practice owners spend hours posting on social media and still feel frustrated when it does not lead to consults or clients. The missing piece is often the simplest one. 

In this episode, you’ll learn about the 15-minute marketing activity that can change everything for a dietitian, therapist, or any service provider who wants to get more clients without spending more time online.  An activity that helps bring in more clients. 

This is part of the series on how to market your private practice in one hour a week… and this lesson walks you through how a short block of networking time online can make your content more effective, and lead to more clients, which is how to grow your practice or business. 

Success on social media comes from knowing how to connect with people instead of posting and disappearing. 

Listen in to learn: 

• Why 15 minutes of networking can do more for your business than any other marketing 
• How to be NICE online  (Networking Is Connecting And Engaging) to boost consults and clients 
• A checklist to help stop wasting time scrolling and start growing your network

If you want a marketing plan that is easier to do, helps you get more clients and leads to growth in your practice… this episode will show you where to start.

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Many private practice owners think they are saving time by auto-posting the same caption on every platform, but this habit is one of the main reasons your content is not helping you get more clients. 

Dietitians, therapists, and other service providers often work hard to create great content, only to post it in a way that has no chance of getting clicks or consults.

 When a post is formatted for speed instead of being formatted to work, the results are weak, and the time spent feels wasted. 

This episode walks you through week two of the one-hour-a-week marketing plan and shows you how to format your social media posts so they actually help your private practice grow. 

You will learn how simple edits can make your posts easier to read, easier to click, and far more effective at sending people back to your website.

Listen in to learn: 

• Why formatting your social media posts can make or break your marketing results
• How to avoid the number one repurposing mistake that hurts your private practice visibility 
• A simple image creation system can save you hours a month on marketing (5-Minutes Max is my rule!)

You will also hear how many ways to be more effective repurposing your marketing content, which is how you can actually get to where you "do your marketing" in just one hour a week! 

 This is a practical and realistic episode that helps you clean up your content process and keep your marketing simple while still helping you get more clients.

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

If you are ready to save time and make your marketing more effective - maybe even do the marketing for your private practice in just ONE hour a week... then this episode is one to listen to and take notes!

Especially if you're spending too much time on marketing and not seeing the client bookings you want. 

Lesson 3 of the Marketing Your Practice in 1 Hour a Week series is all about following that MVP - Minimum Viable Plan for marketing by starting with Week 1 and Hour 1.  

Listen in as Kathy walks you through creating an article of your own so you have that base piece that helps you be consistent in marketing your practice or business. She’ll explain how to take the topic you chose to write about and turn it into your first article. 

You’ll hear practical tips for writing that article in 30 to 40 minutes, keeping it authentic, and using ChatGPT or other AI tools to get inspired when you feel stuck.

You’ll learn:

• Ideas for writing that make it easy to write a 500 to 700-word article without stress
• Time-saving tips to create all your social media content while you write your article 
• Ways to use ChatGPT or AI to solidify your article idea without losing your authentic voice

This episode is for private practice owners who want a clear system to creating marketing content that helps bring in more clients without living on social media. 

You will see how simple it can be to create a strong article - your own words that sets up all of your marketing content for whatever type of marketing cycle you follow - monthly, 2 times a month or weekly. And it makes your marketing plan easier to follow and do - so it gets done! 

Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/168 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Ready for a candid conversation about the real work behind creating some of the most respected and top-ranked online trainings for clinicians and dietitians?  If you’ve ever thought about creating a course or training, this episode will give you a real look at what makes one last.

I’m joined by my longtime client, Marci Evans, a Registered Dietitian and Food and Body Image Healer® who owns her own practice but has also built some of the most trusted nutrition counseling and body image courses for dietitians and clinicians around the globe.

We talk about the staying power behind her programs, the ripple effect of teaching others, and why nothing about “passive” income is really passive

Marci also shares a story about being recognized by a former student thousands of miles from home, which is a fabulous reminder of how one course can change the work (and lives) of people you may never meet.

🎧 Listen in to learn:

1. Why purpose - not perfection will give your courses staying power.
2. How the ripple effect of your work can reach farther than you ever expect.
3. What “passive income” really looks like behind the scenes.
   
   

AND… If you’re a clinician or dietitian ready to grow your nutrition counseling and body image skills, Marci’s Annual Fall Training Sale is on through October 20  - you can save 20% at marcird.com/fallsale by using the coupon code CONFIDENT.

Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/167  

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

If marketing your private practice feels like it eats up hours of your week, you are not alone. Many dietitians, therapists, and other service providers spend too much time creating posts and marketing content that never seem to bring in new clients. 

Marketing does not have to take over your life to be effective. It just needs a clear system that keeps you consistent.

This episode is part two of the Marketing Your Practice in 1 Hour a Week series. In part 1, we set the stage by looking at goals, barriers, and the schedule that drives your plan. Now it is time to see the full one-hour plan in action and take your first step to making it work in your practice. Creating Content.

It’s time to create a content marketing plan that connects with clients and keeps your private practice marketing consistent.

Listen in to learn:

• How a simple 4-week cycle makes marketing manageable instead of overwhelming
• Why developing a bucket of content topics brings clarity, consistency, and focus to your marketing
• The easiest way to map out a year of content ideas without starting from scratch

By the end of this episode, you will know how to set up your content buckets with ideas and have a full list of article topics tied to what your clients actually want help with. This is how dietitians and therapists can plan marketing content that connects with clients and keeps your marketing simple.  

This will help you stop wasting time on random marketing and start creating content that helps you get more clients for your private practice.

Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/166  

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Does marketing your private practice feel like a part-time job on top of your full-time job? You spend hours creating posts and chasing likes, yet clients still are not booking. More marketing is not the answer. What you need is a simple plan that helps you stay consistent and effective without taking over your week.

In this episode of Marketing Your Private Practice, you’ll learn how to shift your marketing away from random social media activity and into a system that helps dietitians, therapists, and other practice owners get more clients in just one focused hour a week.

Listen in to learn:

• Why trying to market everywhere at once keeps you from ever making progress
• How two types of content can work together to bring in clients and save you time
• The first decisions you need to make before creating any content, so your plan actually works
  
  

If you are ready to grow your practice without spending hours online every day, this episode will show you how to get started.

Check out the resources mentioned on the shownotes page at: http://marketingyourprivatepractice.com/165 

Download your free Marketing Foundations checklist -   https://www.pepperitmarketing.com/freechecklist 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!