Jamie Goldstein, Vice President of Marketing, Communications & Events at Greater Columbus Arts Council, joins us this week to discuss the Columbus Arts Festival, the Columbus Makes Art campaign, and how GCAC benefits many of the local communities.
Melissa Rogner, Vice President of Marketing at Crimson Cup, sits down with us to discuss the journey Crimson Cup took to create its new Canned Cold Brew, as well as marketing tips and creative brainstorming.
Pete Potenzini, Director of Marketing at Lion's Den, meets with us to discuss the rebranding of the Lion's Den image, as well as demystifying certain taboos and current business strategies.
Densil Porteous, Director of Marketing/Communications & Outreach at Wexner Center for the Arts, joins us to talk about the path that led him to the Wex, red TOMS, and some of his approaches to marketing.
45 min
About Marketing614
From the publisher's feed
Marketing614 is a podcast that puts a microscope on the talented marketing community here in Columbus, Ohio. In the podcast, Vital Companies CMO Jason Clayton sits down with a diverse lineup of local…
marketers ranging from local non-profits and businesses to Fortune 500 companies, combining the important and substantial marketing knowledge of the guests with entertaining twists. Marketing614 veers from the traditional path of similar business podcasts by offering two ways to engage with the content – through both video and audio versions of the episodes – and by featuring compelling segments that emphasize the guest’s opinions on business trends, marketing secrets, and their on-the-spot creativity. The podcast presents valuable information for other marketers as well as the everyday listener.