MarketingExperiments.com Web Clinic Podcasts

In this clinic we identify the essential elements of website conversion and use them to design "sticky" landing pages that maximize clickthrough to your order process

In this clinic we will study the factors that determine the efficacy of online marketing Email copy at generating clicks and sales.

During the Live Clinic, Dr. McGlaughlin shares the findings of MEC's research on Email copy effectiveness and illustrates the principles of effective Email copy writing to optimize actual messages submitted by MEC Journal members.

In this clinic we will study the factors that determine the efficacy of online marketing Email copy at generating clicks and sales.

During the Live Clinic, Dr. McGlaughlin shares the findings of MEC's research on Email copy effectiveness and illustrates the principles of effective Email copy writing to optimize actual messages submitted by MEC Journal members.

Content advertising has become a staple of online paid advertising. In fact, presuming Google AdSense is reflective of the marketplace, of the more than $6.7B spent on search-related online advertising in 2006 according to March, 2007 IAB figures, about 37% or $2.5B will go to content ads. Does whether a content ad or offer link stands out from or blends into the host site's native content make a difference in its performance? New Marketing Experiments research suggests that the answer is...

The architecture we use to manage our business may not be the same structure we should use to market it. Our business is to serve our customers, make it easy for them to get what they want, and create an image of class and competence that elicits goodwill.

In this brief we will look at how customer anxiety level, based upon the appearance of your landing page, will influence buyers' perceptions about you, and how these impressions translate into purchase decisions.

We will also provide 7 essential ways to reduce anxiety and improve site conversion

There are millions of short video clips on the web, produced both by professionals and amateurs.

Tens of millions of people watch these short videos, but how effective are they at driving qualified traffic to web sites?

Using YouTube and Google Video we published some short videos, measured the number of times they were viewed, how many clickthoughs were generated, and how many site visitors converted to subscribers.

It is tempting to provide web site visitors with a broad range of options and choices.

In fact, online marketers often fear that unless they provide the broadest possible range of choices, they might miss out on what a prospective customer or subscriber is looking for.

But what happens when you provide multiple choices and options?

In this brief we look at test data that reveals how people actually respond when faced with complex choices and simple choices.

Most marketers understand the importance of online testing. But how can one best convince senior management?

While online marketers in large and medium-sized companies and organizations know from case studies and other published data that a testing program can yield dramatic increases in revenues, they often find it hard to sell the need for testing internally within their own companies.

What is the best way to present the benefits of testing to your manager or senior management team?

Small PPC Engines Revisited - Two years ago we conducted a study of small PPC engines to find out whether they offered online marketers a profitable opportunity to generate more sales.

At that time our research indicated that these smaller engines could indeed generate significant additional revenues.

Today, two years later, and with even more intense bidding for keywords on the major PPC engines – Google, Yahoo! and MSN – we wondered whether these smaller engines still offered a profitable source of additional traffic and income.