MarketingExperiments.com Web Clinic Podcasts

Presenters:

- Dr. Flint McGlaughlin, Director, MarketingExperiments

- Brian Carroll, CEO, InTouch

It hasn't been an easy year for B2B marketers.

If you're looking to end the year on a high note and prepare for an uncertain '09, this is a clinic you will not want to miss.

Brian Carroll, renowned B2B expert and author of the widely acclaimed book, Lead Generation for the Complex Sale, will be presenting this special session with Dr. Flint McGlaughlin.

During this free, interactive Web Clinic, we will:

- Discuss strategies that dramatically increased leads -- but not budget

- Present a proven, five-step "playbook" for more effective lead growth

- Devote a special Q&A session to your lead-gen issues

With up to 80% of leads being squandered regularly, according to research, now is the time to optimize your processes and plug the leaks. This clinic will give you the tools and tactics you can use right away to do just that.

Presenters:

- Dr. Flint McGlaughlin, Director, MarketingExperiments

- Jimmy Ellis, Director of Optimization Research

- Aaron Rosenthal, Director of Channels Research

- Hunter Boyle, Managing Editor, MarketingExperiments

You asked for more on headlines... and here it is.

Thanks to the record-breaking response to our last clinic, we are hosting a special live optimization follow-up session.

During this free, interactive Web Clinic, we will:

- Examine new headline and subject line test results

- Review and optimize audience-submitted headlines

- Address your specific copy questions in a Q&A session

Our last clinic was a jumping off point. Join us as we dig deeper and explore how you can create, change, and test more powerful headlines that resonate with your audience and boost results.

With live optimization of your headlines and subject lines, plus new case studies and tactics, you'll come away with specific ideas and language you can test right away to improve your conversions.

Presenters:

- Dr. Flint McGlaughlin, Director, MarketingExperiments

- Hunter Boyle, Managing Editor, MarketingExperiments

What's one of the easiest tests you can run to boost conversion?

Headlines, right?

No coding needed. No redesigns. Just powerful, enticing copy that fits the offer, the channel, the customers' needs and expectations - all in 10 words or less. Perhaps "easy" isn't the right word.

There's much more to headlines than slapping a catchy subject line on an email blast, or cramming keywords into PPC ads. Knowing how to run valid headline tests is just as critical as the copy itself.

During this free, interactive Web Clinic, we will:

- Examine recent email, PPC ad, and landing page test results

- Discuss how to create and test headlines more effectively

- Explore what makes a successful headline, and mistakes to avoid

- Review and optimize examples of weak headlines

- Address your specific copy questions in a Q&A session

In one hour, you'll come away with ideas and strategies you can apply instantly to improve your marketing efforts.

Presenter:

- Dr. Flint McGlaughlin, Director, MarketingExperiments

- Jimmy Ellis, Director of Optimization Research

- Aaron Rosenthal, Director of Channels Research

Due to the overwhelming response to our last live clinic, we will be conducting a follow-up live optimization clinic on PPC campaigns to cover additional areas, paid-search ads and landing pages.

What's new in this clinic? Our team of experts will:

- Explore the two types of relevance vital to paid-search success

- Optimize a new slate of search ads and landing pages

- Address your specific PPC questions with an expanded Q&A

Here's what Annie Cushing, Web producer for Layers magazine, had to say about our last optimization clinic:

"That webinar was, hands down, the best I've ever attended. Very, very helpful. Usually I'm looking at my watch about halfway through a webinar and getting distracted ... But with this webinar, I was enraptured with the way they deconstructed the different participants' websites. It was a challenge to try to find the pain points in the landing pages before the presenters did, which kept me engaged the whole time. When I realized it was almost 5:00, I was actually disappointed."

NOTE: This is our last clinic devoted to this topic this year. Don't miss this chance to learn how to optimize your own campaigns with specific feedback, tactics and strategies you can apply immediately.

Presenter:

- Dr. Flint McGlaughlin, Director, MarketingExperiments

- Jimmy Ellis, Director of Optimization Research

- Aaron Rosenthal, Director of Channels Research

This free, live optimization session will provide you with

specific feedback, tactics and strategies you can apply

immediately to improve your PPC ad clicks and landing page conversions.

We'll also explore how a previous live optimization attendee increased PPC conversions by 300% - and cut costs by 69%!

Presenter:

- Dr. Flint McGlaughlin, Director, MarketingExperiments

Is "testimonial blindness" the new "banner blindness"?

As more and more websites use these credibility indicators,

marketers need to know if these elements really work, if they're

just cluttering up pages, or worse - hurting results.

During this free, one-hour Web Clinic, we will:

- Examine recent tests that increased (and reduced) conversions

- Discuss proven ways to use testimonials more effectively

- Review and optimize attendees' landing pages (time permitting)

Presenter:

- Dr. Flint McGlaughlin, Director, MarketingExperiments

Even in a strong economy, selling online subscriptions can be

difficult. And in today's environment, you need every advantage

you can get.

Optimizing your subscription-path pages is the best way to

increase revenue without increasing your marketing budget.

Join us to find out how one Clinic attendee achieved a 200% lift

in conversions from our 10-minute live optimization session.

During this free, one-hour Web Clinic, we will also:

- Examine recent tests that improved sign-ups by 59% to 77%

- Discuss how "clarity trumps persuasion" in sub-path pages

- Review and optimize attendees' landing pages (time permitting)

Presenter:

- Dr. Flint McGlaughlin, Director, MarketingExperiments

Your landing pages get plenty of traffic, but you're sure they

could be pulling more leads. Sound familiar?

Whether you're focused on increasing quantity, quality, or both,

you'll come away with proven ways to get there.

During this free, one-hour Web Clinic, we will:

- Review tests that have helped (and hurt) sign-up rates

- Explore the impact of incentives and Friction

- Examine page changes that got an 86% increase

We will also review and optimize attendees' lead-gen landing

pages live during the call, time permitting. Please join us and

learn how to apply these strategies to your own sales funnel.

Presenter:

- Dr. Flint McGlaughlin, Director, MarketingExperiments

Online testing can lead to major ROI gains – if the right tests

are set up, executed and analyzed effectively.

Even modest testing, done consistently, will give you a

significant edge over competitors. But you need to know:

- Which tests will provide the biggest potential impact?

- How should you structure tests for consistency and accuracy?

- How can you keep improving results and success rates?

Presenters:

- Dr. Flint McGlaughlin, Director, MarketingExperiments

- Jimmy Ellis, Director of Optimization Research

- Aaron Rosenthal, Director of Channels Research

Here's your chance to experience our optimization experts in

action, breaking down what is - and isn't - working on

eCommerce sites.