MarketingExperiments.com Web Clinic Podcasts

Optimizing for conversion rates is often linked to landing pages - and for good reason. But we all know landing pages are just the tip of the iceberg. In our September 16 web clinic, our research team explored how you can apply our Conversion Sequence and improve results in myriad areas, from ecommerce and shopping cart pages to lead-generation paths, homepages, and more. If you're looking to increase ROI in several places on your site, these are the strategies that will help you get there.

How can affiliate marketing help you generate more traffic, leads and sales? What steps should merchants, affiliates and networks take to increase their ROI? Inspired by takeaways from Affiliate Summit and past MarketingExperiments affiliate clinics, we looked at ways that all involved can avoid or overcome common pitfalls and build more successful programs. During the August 26 clinic, Director of Channels Aaron Rosenthal and Senior Analyst Robert Reynard explored:

- Research on what is and isn't working today

- Tests and experiments with gains of up to 165%

- Do's and don'ts for merchants, networks and affiliates

With increased pressure to make the most of every marketing dollar, many marketers are taking a hard look at how their PPC efforts are - or are not - delivering now. Beyond ad copy and keywords, research shows that optimizing for post-click conversions not only helps you combat rising keyword bids and competition, but also provides the strongest ROI. You can significantly improve results without increasing costs - and in many cases, dramatically reduce costs - with the right PPC campaign strategies in place.

Presenters:

- The MarketingExperiments Team

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Consistent testing can give you an advantage over your competitors and lead to major ROI gains. But there are plenty of pitfalls along the way.

You might have a small sample size. Maybe you don't know exactly what to test. And what are all the raw numbers really telling you?

These barriers to testing are the focus of our next web clinic. We'll examine three of the biggest obstacles to effective testing and analysis -- and discuss strategies that you can use to overcome them.

Join us and discover how to tap into the real lessons that could be hiding in those reams of data.

Presenters:

- The MarketingExperiments Team

Special Guest:

- Paul Taylor, President, Webmarketing123

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Is attracting qualified prospects with SEO one of your top conversion hurdles?

As the battle for search rankings keeps heating up, your site can't afford to fall behind or rely solely on pricey PPC clicks. You need to compete for quality organic clickthroughs and capitalize on that traffic when it gets to your site.

That's the focus of our next live optimization web clinic.

We're teaming up with SEM pro Paul Taylor of WebMarketing123 to discuss the SEO landscape and strategies that increase visibility and traffic. Then, our team will optimize SEO-driven landing pages culled from our audience to show you ways to increase conversions.

Presenters:

- The MarketingExperiments Team

Special Guests:

- Jason Breed, Sr. Director of Business Development, Neighborhood America

- Marc Meyer, CEO, Digital Response Marketing Group

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Twitter is fast approaching a crossroads: Is it built to last -- or will it fail to bring in real business results?

What can organizations expect beyond the networking basics?

Join us for our first "crowdsourcing" web clinic and we'll explore the answers together.

For this special topic, we've enlisted Jason Breed of Neighborhood America. He'll present case studies showing how big-name brands are using Twitter to improve bottom-line results.

We'll also look at the methods and models that organizations of all sizes are using to build their Twitter audiences -- and review some of your Twitter profiles, live-optimization style, with our audience.

Presenters:

- The MarketingExperiments Team

Our last clinic recognized the optimization results of B2C marketers in our audience.

What about the efforts of B2B marketers and their tests?

This time, we'll explore how four B2B sites applied the Conversion Sequence to optimize their landing pages, PPC and email marketing campaigns -- and saw increases ranging from 21% to 254%.

With a range of specific examples and tactics, you'll come away with several ideas to improve your own campaigns, from lead generation to direct sales and subscriptions.

Presenters:

- The MarketingExperiments Team

While many of our case studies come from our research partners, this special clinic will highlight the successful tests of our audience.

Join us as we explore how applying the Conversion Sequence led to major ROI gains for workshop and clinic participants.

We'll review the tests and optimization strategies they used to achieve gains of 30-300% -- and help you pinpoint ideas you can use to improve your own pages.

Presenters:

- Dr. Flint McGlaughlin, Director, MarketingExperiments

- Jimmy Ellis, Director of Optimization Research

- Aaron Rosenthal, Director of Channels Research

To stay ahead of the curve with optimization, marketers need to know what's working now -- and glean strategies that they can quickly apply to their own pages and websites.

After all, many techniques that work today in landing page optimization are likely to be less effective in several months.

Join the MarketingExperiments team as we explore optimization strategies that are currently working and review our recent research and testing -- including a test that achieved a staggering 346% increase in conversions.

Along with pointing out ways to improve your existing pages, this clinic will showcase examples of pages that are getting it right.

Participants can expect to learn several optimization ideas they can implement right away.

Do you have an English-language web page that you want to test with a Spanish-speaking audience, but you'd like to do more than just translate the copy?

Are your Spanish-language landing pages getting the optimization attention -- and results -- that they deserve?

The buying power of Hispanics surpassed $860 billion in 2007 and will exceed $1.2 trillion by 2014, according to a University of Georgia study.

Yet in many English-language markets, it's not uncommon for sites to simply translate existing English pages to Spanish. There are better ways to reach out to this growing audience.

For this clinic (conducted in English), our team will:

-- Explore growth trends in the Spanish-language market

-- Offer a sneak preview of our tests in this area

-- Optimize landing pages submitted by attendees, and

-- Address your specific questions with a live Q&A session