Learn key principles to improve your email response rate. In our February 24 web clinic, the MarketingExperiments team optimized audience submissions to give you ideas for key changes you can make to your current campaigns to drive big conversion gains.

Learn how to optimize the basic structure of your email and what each piece should convey to make it effective. In our February 3 web clinic, Dr. Flint McGlaughlin walked our audience through key principles that will help you craft effective email marketing campaigns.

At MarketingSherpa’s Email Summit ’10 in Miami, Dr. Flint McGlaughlin delivered an opening session about the best ways to optimize email response. Here is the audio recording of that live event, complete with live optimization of audience submissions.

Learn to boost ROI from your creative executions by casting aside your hunches and delving into data-driven methods. In our January 13 live web clinic, Andy Mott and ExactTarget's Joel Book explored discoveries gained from an email competition in which three agencies redesigned email messages for three clients.

While marketers invest the majority of their time and budgets on areas deeper down in the funnel, MarketingExperiments research has found that most of the gain from optimizing a website occurs in the first seven seconds of users' experience.

Your peers’ biggest email marketing challenge (88% find it very important) is to retain existing customers, according to the MarketingSherpa 2010 Email Marketing Benchmark Report. Cost-conscious organizations are trying to offset the impact of the recession by keeping what they have.

In our December 2 clinic, the MarketingExperiments team shared research which illustrated how to increase email ROI from your current subscribers in a time of decreasing demand. President Greg Burningham and researchers Boris Grinkot, Heather Andruk, and Corey Trent discussed the three steps to a successful email campaign.

We conducted hundreds of tests in 2009 to augment the marketing of research partners in a variety of B2B and B2C industries. In our November 11 web clinic, our analysts distilled some of our most valuable lessons of this challenging year into key takeaways that you can use to capture market share in 2010. Researchers Boris Grinkot, Adam Lapp, and Paul Clowe shared their most surprising wins to illustrate these important points.

From PPC to offline advertising, you likely invest significantly in driving prospects to your site. But do you put the same amount of resources into guiding them through to conversion? In our October 28 web clinic, we took a detailed look at how to clearly guide your audience from first visit to conversion. Researchers Boris Grinkot, Corey Trent, and Heather Andruk investigated five key elements to directing visitor eyepath.

In recent web clinics, you've learned how to optimize aspects of your site ranging from landing pages to affiliate marketing. In our October 14 web clinic, we took a step back from optimization tactics to focus on maximizing ROI through smarter testing. To address your toughest testing challenges, senior researchers Boris Grinkot and Ana Gaby Diaz explored how to overcome four common obstacles. Before you develop your next testing plan, read the clinic summary (PDF) or view the full presentation video to learn how to improve your tests, results, and ROI.

Didn't get all your holiday marketing plans locked in place this summer? Don't panic. You're not alone. We know you've been stretched thin this year, but help for your holiday ecommerce marketing efforts is on the way. On September 30, MarketingExperiments presented a special guest clinic with renowned ecommerce analyst and GetElastic blogger Linda Bustos, where we presented a playbook of test ideas and tactics you can use right away and get back in the race.