MarketingExperiments.com Web Clinic Podcasts

Presenters:

- The MarketingExperiments Team

Optimization best practices don't come with an iron-clad guarantee.

Sometimes, even the most carefully crafted campaigns get trumped by what we call "wild card" test treatments -- with surprising results.

Is there a way to predict and replicate the success of these outliers?

Join us for our next free web clinic, where we'll explore:

- Experiments where best practices have backfired

- Lessons learned from a range of unexpected winners

- How to incorporate these findings into your own tests

Our team will review case studies and examples, and address your specific testing questions with a live Q&A session.

Special Guest:

- Brian Carroll, CEO, InTouch

Presenters:

- The MarketingExperiments Team

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B2B marketers: Now it's your turn ...

Our special guest, lead-gen and B2B expert Brian Carroll, will join the MarketingExperiments team for a clinic dedicated to live optimization of B2B landing pages.

For this clinic, the selected pages will also become contestants in an interactive competition -- where our live audience votes will choose the grand prize winner.

Runners-up and audience participants will also be eligible for prizes.

To enter the contest, include your landing page information when you sign up for the clinic. (Note: You may still participate without entering the contest.)

Since our B2C clinic had "Optimization Idol" overtones, with this session we'll be testing an "Optimizing with the Stars" model.

So, are you ready to rhumba, optimization style?

Presenters:

- Dr. Flint McGlaughlin, Director, MarketingExperiments

- Jimmy Ellis, Director of Optimization Research

- Aaron Rosenthal, Director of Channels Research

B2C marketers: We're pleased to announce a special web clinic based on your recent feedback.

For this clinic, the MarketingExperiments team will devote the full session to live optimization of B2C landing pages.

Plus, the selected pages will be part of an interactive contest where our live audience gets to decide the grand prize winner. Runners-up and other clinic participants will also be eligible for special prizes.

You might think of this clinic as "Optimization Idol" -- and if you've attended our live optimization clinics in the past, you already know we have our own Paula, Randy, and Simon.

To enter the contest, include your landing page information when you sign up for the clinic. (You may participate in the clinic without entering the contest.)

Presenters:

- Dr. Flint McGlaughlin, Director, MarketingExperiments

- Jimmy Ellis, Director of Optimization Research

- Aaron Rosenthal, Director of Channels Research

Despite all the buzz about social media, email is still the top channel for most marketers.

The challenge? Growing your lists and conversions year after year.

Since email is such a low-cost yet powerful way to drive response, now is an ideal time to grow your list and strengthen your brand.

Our next clinic will show how you can maximize the impact of your email capture pages and messaging. Our team will:

- Review tests that yielded conversion gains of 49% or more

- Discuss ideas that did and didn't work, and

- Optimize a participant's email sign-up path live.

Join us for this interactive clinic and you'll come away with tactics and strategies that can dramatically improve your ROI from email.

Presenters:

- Dr. Flint McGlaughlin, Director, MarketingExperiments

- Jimmy Ellis, Director of Optimization Research

- Aaron Rosenthal, Director of Channels Research

How would you like to start the new year with a 148% increase in conversion rate?

For our first Web clinic of 2009, our team will break down a recent testing series that did just that.

We'll focus on ways to reduce friction and anxiety, with specific steps you can apply to your own offer and payment pages. These ideas and principles can help you dramatically improve your site's success rate.

Our team will also conduct a live Q&A session with your questions.

Presenters:

- Dr. Flint McGlaughlin, Director, MarketingExperiments

- Jimmy Ellis, Director of Optimization Research

- Aaron Rosenthal, Director of Channels Research

No matter what happens with the economy in 2009, you've still got ROI goals to hit and high expectations to meet.

Conventional wisdom suggests that you play it safe, stick with what's worked, and ride out the slump. But is that really your best bet?

There's a time to follow the rules. And there's a time to break them and take calculated risks in pursuit of greater gains. Join us as our team explores how you can benefit from both approaches.

During this free interactive Web clinic, we will:

- Discuss essential principles you'll want to focus on for 2009

- Break down new case studies and examples

- Address your specific questions in a live Q&A session

Covering both B2B and B2C, this clinic will give you action steps and ideas you can implement right away to start the new year strong.

Presenters:

- Dr. Flint McGlaughlin, Director, MarketingExperiments

- Jimmy Ellis, Director of Optimization Research

- Aaron Rosenthal, Director of Channels Research

To discover what really works in optimization, our team is constantly running tests and conducting experiments.

Now it's time for our annual analysts' roundup, when we step back, review the results of the past year, and present the most significant lessons gleaned from our wide-ranging research.

During this free interactive Web Clinic, we will:

- Review this year's most significant research findings - Discuss action steps, strategies and methodologies you can use now - Answer your optimization questions with an extended Q&A session

Whether your focus is B2B or B2C, you'll come away with ideas and tactics to help you end the year on a high note and prepare for a challenging year ahead.

Presenters:

- Dr. Flint McGlaughlin, Director, MarketingExperiments

- Jimmy Ellis, Director of Optimization Research

- Aaron Rosenthal, Director of Channels Research

You got the principles from our recent clinic on value propositions.

Now it's time for hands-on practice and specific guidance.

In this special live optimization clinic, our team will show you how to improve your value proposition and your site's results.

During this free, interactive Web Clinic, we will:

- Review examples and the keys to a strong value proposition - Break down optimization steps you can apply right away - Optimize attendees' value propositions with our live audience

If you attended the first clinic, you'll still get several new takeaways.

Presenters:

- Dr. Flint McGlaughlin, Director, MarketingExperiments

- Jimmy Ellis, Director of Optimization Research

- Aaron Rosenthal, Director of Channels Research

As if the holiday season wasn't tough enough.

Now the economy is roiling -- but you still need to hit your numbers.

Here's help: We are conducting a special, 2-hour virtual clinic on optimizing ecommerce for the holidays, with an emphasis on powerful strategies you can implement quickly.

Join the MarketingExperiments team as we introduce our "Ecommerce Holiday Playbook"-- a series of action steps to help you prepare for this crucial season.

Then, we'll show you how to apply these ideas with a rapid-fire live optimization session featuring participants' ecommerce websites.

Throughout this special clinic, our team will be online to answer your specific optimization questions.

Presenters:

- Dr. Flint McGlaughlin, Director, MarketingExperiments

- Jimmy Ellis, Director of Optimization Research

- Aaron Rosenthal, Director of Channels Research

Think you've got a powerful value proposition?

Let's put it to the test.

Our recent Landing Page Optimization Workshop reaffirmed that marketers still need a lot of help with this -- so here it is.

During this free, interactive Web Clinic, we will:

- Explore why value propositions are so vital to your results

- Review real examples of what does and doesn't work

- Provide a worksheet to help improve your value proposition

- Address your specific questions in a Q&A session

Your value proposition is one of the most critical factors for improving your marketing efforts, regardless of channel. The takeaways from this clinic can substantially boost your ROI.