Today, ROI is everything - especially in a slumping economy. Are your current metrics giving you the full story?

Probably not. MarketingExperiments estimates that up to 75% of the data Web marketers collect is either misleading or inaccurate.

The right incentive can make a significant impact on response rates, whether it’s used to build lists and generate leads or increase online sales.

But how do you determine which incentive will work best to overcome friction and deliver maximum return?

And which common errors should you avoid?

Which specific optimization steps have been shown to increase conversions by reducing Friction and alleviating Anxiety?

The MarketingExperiments team conducts live optimization on Landing Pages sent in by our subscribers. (Part 2)

The MarketingExperiments team conducts live optimization on Landing Pages sent in by our subscribers. (Part 1)

How do you know when it's better to raise prices to increase

revenue, or reduce prices and pump up your Conversion Rate?

In this clinic we will review the results of recent testing on

price elasticity of demand, and what they revealed about

optimizing prices and increasing total revenue.

Get ready for the greatest Internet marketing year yet.

Join us on January 9th to hear what MarketingExperiments scientists thought were the big ideas of 2007 and their observations, predictions, and recommendations for growing demand for your products in the coming year.

What can we learn from the biggest winners of 2007 as we finalize plans and budgets for 2008?

Previous MarketingExperiments surveys showed intuition was unreliable when it came to predicting the best page performance, the best headline, the best copy in the test cases we studied: Our survey-takers were wrong at least 50% of the time.

But the very nature of optimization includes an element of intuition. How can it be honed to its maximum reliability? Should we ever trust it?

You’re invited to use your intuition at our next Web clinic to assess examples of Web page optimization. Test yourself against the test results. You may be surprised, or not!

Which changes will produce the best Conversion results when optimizing a Call-to-Action? Can distinct approaches be combined to increase both sales and leads?

Previous test results have shown that one particular change is typically a trade-off: It has a negative impact on direct Conversion but increases overall Conversion.

In this clinic we'll look at a case study in which changes to a Call-to-Action increased direct Conversion by 150% and Lead Generation by 5,722%.

Are customers getting what they expect when they reach your Landing Page, or are they receiving mixed or incomplete messages that disrupt the effective expression of Value Proposition and hurt Conversion?

After our recent clinic on Site Flow Disruption we received many requests for more information on the relationship of Continuity and Congruence and the clear communication of Value Proposition.

This brief reviews two recent case studies where improving Continuity and Congruence significantly improved Conversion for our partners.