The Practical Guide to building an online marketplace is written by Christobal Gracia and Juho Makkonen. All articles are available in Marketplace Academy and as a book, Lean Marketplace.

Article available at:
How to choose the right marketplace business model by Juho Makkonen

Sources and further reading:
How to discourage people from goin around your payment system, Marketplace Academy
How to set pricing in your marketplace, Marketplace Academy
James Currier: Tactics to solve the chicken-or-egg problem, Marketplace Academy

The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.

Find more content about building a marketplace at www.sharetribe.com/academy/.

Looking to build a marketplace of your own? Visit www.sharetribe.com!

The Practical Guide is a series of articles about how to start your own marketplace business by Christobal Gracia and Juho Makkonen, available in Marketplace Academy. This podcast brings you the content in audio format.

Article available at:
What you need to know before starting your marketplace business, Christóbal Gracia

Sources and further reading:
Startup Playbook, Sam Altman
Sharing is the New Buying, Winning in the Collaborative Economy, Jeremiah Owyang
Trusted online communities: Signs of a brighter future, Chronos & BlaBlaCar
How to disrupt Craigslist, Sangeet Paul Choudary

Marketplace directories:
Sharemrkt directory
honeycomb 2.0
consumo colaborativo

Learn about a great example of looking for fragmented markets in this video about how the EatWith team set out to disrupt the food industry.

The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.

You can learn more about building a marketplace at www.sharetribe.com/academy/.

Looking to build a marketplace of your own? Visit www.sharetribe.com!

This is chapter one of our first season, the Practical guide to building an online marketplace. The guide was originally published in Marketplace Academy and is written by Christóbal Gracia and Juho Makkonen.

Article available at:
What you need to know before starting your marketplace business, Christóbal Gracia

Sources and further reading:

Video: How design thinking transformed Airbnb from failing startup to billion-dollar business, First Round Capital
Airbnb CEO Brian Chesky on Building a Company and Starting a 'Sharing' Revolution, The Atlantic
Collaborative Economy Funding Spreadsheet
The Sharing Economy, Consumer Intelligence Series, PwC
How to build a Minimum Viable Platform, Marketplace Academy
The Manual First Startup, Vinicus Vacanti
An Interview with Airbnb’s Christopher Lukezic, Shareable

The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.

Learn more about building a marketplace at Marketplace Academy.

Looking to build a marketplace? Visit www.sharetribe.com to start building!

Do you have a great marketplace idea but don’t know where to start? Are you inspired by the sharing economy? Do you want to learn about all things marketplace?

If yes, this podcast is for you. It walks you through what you need to know as a marketplace founder, from starting your business to funding strategies and platform design. 

It is the second home of Sharetribe’s Marketplace Academy, your go-to source for practical marketplace guides, success stories, and news from the industry. Our first season is a practical guide to building a marketplace.

Sharetribe builds marketplace software and creates marketplace content to help founders create, run, and grow their online marketplace platforms.