The Practical guide is written by Christóbal Gracia and Juho Makkonen. All articles are available in Marketplace Academy and as a book, Lean Marketplace.

Article available at:
How to find the best marketplace growth strategies, Juho Makkonen

Sources and further reading:
A Guide to Marketplaces: Third Edition, Angela Tran Kingyens & Boris Wertz
Brian Rothenberg: Driving growth via buyer/seller overlap, Marketplace Academy
How Not to Die, Paul Graham
Conquer one city at a time – An interview with Tristan Pollock, Marketplace Academy
Network Effects Aren’t Enough, Harvard Business Review
Traction: How Any Startup Can Achieve Explosive Customer Growth, Gabriel Weinverg & Justin Mares
The Bullseye Framework for Getting Traction, ishanmishra.in
The 19 Channels You Can Use to Get Traction, Gabriel Weinberg
8 strategic hacks for building marketplace liquidity, William Hsu
The Beginner's Guide to SEO, Moz
How to Create a Successful E-commerce Store, Neil Patel
How to turn your marketplace into a community, Marketplace Academy
Airbnb: The Growth Story You Didn't Know, Moving from the niche to the masses, VersionOne
Starting a marketplace is hard. Scaling a marketplace is harder, Oisin Hanrahan

You can learn more about building a marketplace at www.sharetribe.com/academy/.

Looking to build a marketplace of your own? Visit www.sharetribe.com!

It is chapter twelve of our first season, the Practical guide to building an online marketplace. The guide was originally published in Marketplace Academy and it is written by Christóbal Gracia and Juho Makkonen.

Article available at:
How to launch your marketplace, Christóbal Gracia

Sources and further reading:
How To Structure A Marketplace, TechCrunch
The concierge marketplace model, Marketplace Academy
How to promote your online marketplace with email marketing, Marketplace Academy
7 proven strategies for launching a marketplace, Aaron Epstein
Should Your Company Blog?, Jay Acunzo
The Beginner's Guide to SEO, Moz
The SEO's Guide to Content Marketing, Moz
Don’t Launch, Eric Ries
Network Effects Aren’t Enough, Harvard Business Review
How to Launch Your Digital Platform, Harvard Business Review
How To Get Media Coverage For Your Startup: A Complete Guide, OnStartups
The Product Hunt Handbook, Justin Jackson Video:
Going for Global: 5 Guerrilla Tactics When the Slick Stuff Fails, 500 Global

Learn more about building a marketplace at www.sharetribe.com/academy/.

Looking to build a marketplace of your own? Visit www.sharetribe.com!

The Practical Guide to building an online marketplace is a series of articles about how to start your own marketplace business by Christóbal Gracia and Juho Makkonen, available in Marketplace Academy. This podcast brings you the content in audio format.

Article available at:
How to build your marketplace supply, Juho Makkonen

Sources and further reading:
James Currier: Tactics to solve the chicken-or-egg problem, Marketplace Academy
A Guide to Marketplaces, Boris Wertz & Angela Tran Kingyen
Steal Eggs: The Secret to Scaling an Online Marketplace, Jareau Wadé
Airbnb: The Growth Story You Didn't Know, GrowthHackers
How to communicate your marketplace value proposition, Marketplace Academy
How did Etsy get its first batch of independent sellers when it started?, Quora
How to onboard & grow your initial marketplace supply, Marketplace Academy
Do Things That Don’t Scale, Paul Graham
Understand Supply Growth Tactics — Marketplaces, Mike Townsend

Read more about marketplaces at www.sharetribe.com/academy/.

Looking to build a marketplace of your own? Visit www.sharetribe.com!

The Practical Guide to building an online marketplace is written by Christóbal Gracia and Juho Makkonen. All articles are available in Marketplace Academy and as a book, Lean Marketplace.

Article available at:
How to design your marketplace transaction flow, Juho Makkonen

Sources and further reading:
How to choose the right marketplace business model, Marketplace Academy
Marketplace payments 1: Compare payment providers, Marketplace Academy
Marketplace payments 2: What are the key features of marketplace payment solutions?, Marketplace Academy
Marketplace payments 3: Costs, integration, and more things to consider, Marketplace Academy
Fundamental Guidelines Of E-Commerce Checkout Design, Christian Holst
E-Commerce Checkout Usability, Baymard
Nine user experience lessons travel sites can learn from Airbnb, Graham Charlton
How To Guard Your Online Marketplace Against Fraudsters, Forbes
Marketplace financial crime – how to avoid the risks, Marketplace Academy
How to discourage people from going around your payment system Want to delay payments? Here’s what you need to know about escrow, WePay 

Global payment methods guide, Adyen

The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.

Learn more about building a marketplace at www.sharetribe.com/academy/.

Looking to build a marketplace of your own? Visit www.sharetribe.com!

It is chapter nine of our first season, the Practical guide to building an online marketplace. The guide was originally published in Marketplace Academy and it is written by Christóbal Gracia and Juho Makkonen.

Article available at:
The marketplace search engine: How to help your customers find what they’re looking for, Juho Makkonen

Sources and further reading:
3 Ways to Improve an Ecommerce Search Bar, Jonathan Ellins
20 Ecommerce Site Search Best Practices and Examples, Graham Charlton
The Current State Of E-Commerce Search, Christian Holst
How to communicate your marketplace value proposition, Marketplace Academy
E-Commerce Search Field Design and Its Implications, Jamie Appleseed
An E-Commerce Study: Guidelines For Better Navigation And Categories, Christian Holst
Focus your marketplace on one city and one vertical, Marketplace Academy

The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.

Learn more about building a marketplace at www.sharetribe.com/academy/.

Looking to build a marketplace of your own? Visit www.sharetribe.com!

The Practical Guide to building an online marketplace is a series of articles about how to start your own marketplace business by Christóbal Gracia and Juho Makkonen, available in Marketplace Academy. This podcast brings you the content in audio format.

Article available at:
How to communicate your marketplace value proposition, Christóbal Gracia

Sources and further reading:
How to build a Minimum Viable Platform, Marketplace Academy
Meet Europe's Newest Unicorn: BlaBlaCar Raises $200 Million At $1.6 Billion Valuation, Forbes
Could Wallapop Be Barcelona’s First Billion Dollar Startup?, Barcinno

The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.

Learn more about building a marketplace at www.sharetribe.com/academy/.

Looking to build a marketplace of your own? Visit www.sharetribe.com!

It is chapter seven of our first season, the Practical guide to building an online marketplace. The guide was originally published in Marketplace Academy and it is written by Christóbal Gracia and Juho Makkonen.

Article available at:
Your marketplace MVP – How to build a Minimum Viable Platform, Christóbal Gracia

Sources and further reading:
3 reasons you shouldn't outsource your startup, and what to do instead, Joel Gascoigne
The Manual-First Startup, Vinicus Vacanti
The Concierge Minimum Viable Product Maximizes Customer Learning, Bob Cavezza
How to Create a Payment Page on Your Website, Danielle Keister
33 Bess Quotes From #RISEUP15, Cairo Scene
Email-First Startups, Ryan Hoover
Building an Online Marketplace Has Never Been Easier in 2021, Chris Lema
11 marketplace metrics you should be tracking to measure your success, Marketplace Academy
Minimum Viable Product: a guide, Eric Ries
Spotify: the unproject culture, Henrik Kniberg
Idea to Paying Customers in 7 Weeks: How We Did It, Joel Gascoigne
The Happy Startup School How to Build a Minimum Loveable Product 7 Unlikely Recommendations for Startups & Entrepreneurs

The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.

You can learn more about building a marketplace at www.sharetribe.com/academy/.

Looking to build a marketplace of your own? Visit www.sharetribe.com!

The Practical Guide to building an online marketplace is written by Christóbal Gracia and Juho Makkonen. All articles are available in Marketplace Academy and as a book, Lean Marketplace.

Article available at:
How to validate your marketplace idea before building the platform, Christóbal Gracia

Sources and further reading:
What can be learned when sharing leads to failing, Pando
Spotify: the unproject culture, Henrik Kniberg
The only thing that matters, Pmarca Guide to Startups
Video: Validating Product/Market Fit, Steve Blank
How to build a Minimum Viable Platform, Marketplace Academy
Platform Design Toolkit, Boundaryless
Simone Cicero: How to design your marketplace idea, Marketplace Academy
The Lean Startup, Eric Ries
Running Lean, Ash Maurya
The Startup Bluebook: The Entrepreneur’s Guide to Customer Development, Brant Cooper
Video: How to Use the Validation Board to Test Your Startup Idea, Lean Startup Machine
All Markets Are Not Created Equal: 10 Factors To Consider When Evaluating Digital Marketplaces, Bill Gurley
Video: How to Validate Your Marketplace Webinar, platformOS
Video: The Lean Approach: The Lean Method, Kauffman FoundersSchool
The Business Model Canvas, Strategyzer
Two-sided – The marketplace podcast: Talk to your users before building anything with Charles Armitage (Florence), Sharetribe

The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.

Learn more about building a marketplace at www.sharetribe.com/academy/.

Looking to build a marketplace of your own? Visit www.sharetribe.com!

The Practical Guide to building an online marketplace is a series of articles about how to start your own marketplace business by Christobal Gracia and Juho Makkonen, available in Marketplace Academy. This podcast brings you the content in audio format.

Article available at:
Marketplace pricing: How to define your ideal take rate, Juho Makkonen

Sources and further reading:
A Rake Too Far, Bill Gurley
Rake table, Bill Gurley
How eBay failed in China, Forbes
Network effect, Wikipedia
Is the Freemium Model the Future of Marketplaces? Fabrice Grinda: “Make your marketplace unit economics work”, Marketplace Academy
Strategies for Two-Sided Markets, Harvard Business Review

The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.

Read more about marketplaces at www.sharetribe.com/academy/.

Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more!

This is the fourth chapter of our first season, the Practical guide to building an online marketplace. The guide was originally published in Marketplace Academy and it is written by Christobal Gracia and Juho Makkonen.

Article available at:
Managing marketplace leakage – How to discourage people from going around your payment system, Juho Makkonen

Sources and further reading:
How to choose the right marketplace business model, Marketplace Academy
How Two-Sided Marketplace Can Prevent Disintermediation (Platform Leakage) Why Homejoy Failed … And The Future Of The On-Demand Economy, TechCrunch
Jessica Tiwari: Building trust in two-sided marketplaces, Marketplace Academy
Want to delay payments? Here’s what you need to know about escrow, WePay
Platform cooperativism

The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.

You can learn more about building a marketplace at www.sharetribe.com/academy/.

Looking to build a marketplace of your own? Visit www.sharetribe.com!