Martech Zone Interviews

In this Martech Zone Interview, we speak to Michelle Elster, the President of Rabin Research Company. Michelle is an expert in both quantitative and qualitative research methodologies with extensive experience internationally in marketing, new product development, and strategic communications.

In this conversation, we discuss:

Special Guest: Michelle Elster.

Sponsored By:

• DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia

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• Rabin Research Company — With over 58 YEARS of delivering world-class research for Fortune 500 and emerging businesses, Rabin Research Company (a certified Women’s Business Enterprise) has been raising the bar on industry standards for decades, while setting its sights on the future.

In this Martech Zone Interview, we speak to Guy Bauer, founder and creative director, and Hope Morley, chief operating officer of Umault, a creative video marketing agency. We discuss Umault's success at developing videos for businesses that thrive in an industry rife with mediocre corporate videos.

Umault have an impressive portfolio of wins with clients large and small, their short videos invoking emotion, each which its own well-crafted story. Guy and hope discuss why doing a corporate video has very little to do with the actual recording and production work... and starts with exceptional research, discovery, and understanding of the vision they want to develop for their clients' prospects and customers.

It's an insightful interview that hopefully sways your perception of what corporate videos should be if you wish them to be effective.

Special Guests: Guy Bauer and Hope Morley.

Sponsored By:

• DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia

Support Martech Zone Interviews

Links:

• Umault — Umault is a boutique video marketing agency that helps B2B businesses create captivating content, engage the right people, and drive sales. We concept, script, and oversee video campaigns that make the complex simple and sexy, transforming ordinary businesses into extraordinary brands.
• Umault: Work — Captivating content that engages the right people to drive more sales.
• Umault on YouTube — Subscribe to Umault on YouTube.
• Book: Death to the Corporate Video — Death to the Corporate Video: A Modern Approach That Works by Guy Bauer
• Podcast: Death to the Corporate Video — A podcast featuring tools and advice to make B2B videos people actually want to watch.

In this Martech Zone Interview, we speak to Jason Falls, author of Winfluence: Reframing Influencer Marketing To Ignite Your Brand. Jason speaks to the origins of influencer marketing through to today's best practices that are providing some superior results for the brands that are deploying great influencer marketing strategies. Aside from catching up and discussing Jason's road to success, we discuss:

Tune into this interview where Jason shares his exprience, use cases, and strategies for brands to adopt and deploy influencer marketing as part of your overall digital and traditional marketing mix.

Special Guest: Jason Falls.

Sponsored By:

• DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia

Support Martech Zone Interviews

Links:

• Winfluence: Reframing Influencer Marketing to Reignite Your Brand — THE authoritative book about influencer marketing from the perspective of businesses and brands. An invaluable guidebook for marketing managers, small business owners, marketing consultants, and agencies alike, the book explains how influencers came to be, how they came to be so powerful, why so many brands are counting on influencer marketing for business success, and how anyone who is not, now can.
• Jason Falls — Digital Marketing Thought Leader, Influencer, Author, Speaker, and Podcaster
• Winfluence Podcast — Winfluence - The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value.
• Cornett — We make creativity your business practice. Creativity is present in everything we do, and is not at all restricted to the department that bears its name. We’re curious, crafty, experimental and disruptive thinkers. We know that a great idea can come from anywhere, and can take many forms. With fearless imagination, we consistently arrive at breakthrough ideas and uncover new opportunities.

In this Martech Zone Interview, we speak to John Vuong of Local SEO Search, a full-service organic search, content, and social media agency for local businesses. John works with clients internationally and his success is unique among Local SEO consultants:

Tune into this important episode. Too many small businesses fail to see their investment in local search consultants or an agency pay off. You'll find out why in this interview... hint: It's not about algorithms.

Special Guest: John Vuong.

Sponsored By:

• DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia

Support Martech Zone Interviews

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• Local SEO Search — Local SEO Search is honoured when you allow us to work alongside you. It’s a privilege when you trust us, and we will do everything we can to ensure that trust brings value to your company.

In this Martech Zone Interview, we speak to Jake Sorofman, President of MetaCX, the pioneer in a new outcomes-based approach for managing the customer lifecycle. MetaCX helps SaaS and digital product companies transform how they sell, deliver, renew and expand with one connected digital experience that includes the customer at every stage.

Buyers at SaaS and digital product companies feel a lack of confidence that sales promises will be kept. What happens after the deal is signed? Now, with MetaCX, both buyers and suppliers can track the lifecycle and move between the various phases together. The result is better trust and transparency which positively impacts the momentum of the customer relationship. Buyers and sellers arrive at a mutual trust.

In this interview, we discuss:

By creating shared spaces that allow suppliers and buyers to define and measure target outcomes together, MetaCX helps align sales, success and delivery teams around real value that customers can see.

Special Guest: Jake Sorofman.

Sponsored By:

• DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia

Support Martech Zone Interviews

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• MetaCX — MetaCX is transforming how suppliers and buyers collaborate and win together with shared success plans backed by live performance data.

In this Martech Zone Interview, we speak to Owen Video, who operates The Video Marketing School - the #1 YouTube Coaching Program for Business Leaders. Owen shares how he became a leading coach within the industry and how businesses can leverage video to grow their brand and drive sales with video.

Owen shares how he's developed his own popularity on YouTube and how he assists his clients... beginning with a simple formula for great video execution with the acronym GREAT.

Owen shares how businesses can make a minimal investment in building out a studio, a backdrop, and affordable hardware to help them create a video creation station. Then Owen walks through the content, delivery, and optimization strategy that businesses need to take a great video and make it work within online channels. He simplifies the process by teaching businesses the 4 disciplines of producing a successful YouTube channel:

Owen provides you the information you need to produce the highest quality, easiest videos that drive the greatest return on investment through growth to your channel... to drive sales to your business. Be sure to follow Owen Video on YouTube and check out all the free resources his site has to offer. If you're serious about being successful with video - sign up for The Video Marketing School.

Special Guest: Owen Video.

Sponsored By:

• DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia

Support Martech Zone Interviews

Links:

• Owen Video on YouTube — Subscribe to Owen's videos on YouTube where he explains how he builds YouTube channels for industry thought-leaders who have awesome content and want to become the recognized authority.
• The Video Marketing School — If you're a business trying to drive sales and growth to your business, sign up for The Video Marketing School, a one-of-a-kind program where Owen teaches you how to build your top of the funnel video content for your business.

In this Martech Zone Interview, we speak to Wendy Covey, an author, speaker, and co-founder of Trew Marketing. Wendy's firm serves technical companies (middle-marketing, design engineering, manufacturing) assisting them in driving inbound lead growth through digital marketing strategies.

While B2B buying behavior has changed over the years where companies are researching and advancing the buying journey online... technical audiences are unique in that they devour much more content and utilize search and content far over any advertising mediums. It does require a different voice than engineering-based firms are used to, though. Publishing technology specifications isn't as advantageous as developing personas and speaking to the benefits of the products or solution, though.

Wendy discusses the research and associated strategies that technology firms are leveraging to drive awareness, engagement, and conversions with her clients' prospective customers. We also discuss how COVID-19 has required a change in the way technology-based organizations are interacting with prospects - moving from online conferences to virtual events and webinars.

See our show notes on the latest research that Trew Marketing has released as well as Wendy's book!

Special Guest: Wendy Covey.

Sponsored By:

• Highbridge: With a minimum of a decade each in the technology industry, Highbridge is leading the way in helping clients maximize their technology investments. Promo Code: martech zone

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• 2021 State of Marketing To Engineers — TREW Marketing and GlobalSpec have partnered together for research, with responses from nearly 1400 engineers and technical professionals located across global regions, to provide guidance on marketing to engineers. The report reveals data about information-gathering practices, content preferences, and engagement expectations of technical audiences. Marketers working for technical companies must make informed decisions – from allocating budgets to time, to personnel resources. This report helps marketers know where to focus so they can build trust with prospects, fill sales pipelines with the right leads, and lower customer acquisition costs. The report includes questions about the COVID-19 pandemic, evaluating the emerging marketing tactic of virtual events and other adaptations. The research report will help marketers better understand the needs of technical audiences to serve them better.

In this Martech Zone Interview, we speak to Tyler Ludlow, Founder and Chief Decision Scientist of the Decision Skills Institute. In the digital era, marketers and business leaders are faced with decisions every day. Tyler provides a framework for businesses to find clarity in their decision-making.

Tyler discusses what decision science is, the connection between innovation and decision science, how you actually "do" decision science, how values and uncertainties can be quantified to help drive clarity, and he provides some in-depth examples of decision-making both on a personal and corporate level that had profound impact.

The Decision Skills Institute helps individuals and companies that might otherwise be overwhelmed by complexity, stress, or worry, to overcome those and take action. Tyler and his team have taken 50 years of cutting-edge research applied for decades at the world’s most successful companies and created a framework that empowers individuals to consistently make better decisions, leading to better results, faster. The Decision Skills Institute is the robin hoods of Decision Science!

Special Guest: Tyler Ludlow.

Sponsored By:

• Highbridge: With a minimum of a decade each in the technology industry, Highbridge is leading the way in helping clients maximize their technology investments. Promo Code: martech zone

Support Martech Zone Interviews

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• Innovating with Decision Science — A systematic method to help you think outside the box and between the lines. You'll gain insights and methods to help you develop disruptive ideas, turning problems into opportunities. This is a 5-day challenge. Each day we will have a live 30-minute Zoom call and there will be a small homework assignment.
• Reading Recommendation: Decisive — In Decisive, the Heaths, based on an exhaustive study of the decision-making literature, introduce a four-step process designed to counteract these biases. Written in an engaging and compulsively readable style, Decisive takes readers on an unforgettable journey, from a rock star’s ingenious decision-making trick to a CEO’s disastrous acquisition, to a single question that can often resolve thorny personal decisions.

In this Martech Zone Interview, we speak to Mary Koberstein, Director of Integrated Marketing and Experience Management Practices at Avionos. Mary helps partners define the go-to-market strategy, drive new business development, build delivery best practices and manage client relationships for CMS, analytics, personalization, marketing automation and digital marketing engagements. Consumers expect personalization – in fact, 73% expect personalized digital experiences – leaving little to no room for error when it comes to delivering a standout customer experience as businesses navigate the current pandemic.

Mary outlines:

Special Guest: Mary Koberstein.

Sponsored By:

• Highbridge: With a minimum of a decade each in the technology industry, Highbridge is leading the way in helping clients maximize their technology investments. Promo Code: martech zone

Support Martech Zone Interviews

Links:

• Avionos — Avionos designs and implements digital commerce and marketing solutions that deliver measurable business outcomes for clients like Kellogg’s, Sysco, and Ulta Beauty. Our rapid innovation approach quickly unlocks new revenue, transforms customer experiences, and drives customer engagement.
• Avionos on LinkedIn — Follow Avionos on LinkedIn for additional expertise regarding digital marketing, digital commerce, customer journey development, and personalization.

In this Martech Zone Interview, we speak to Kyle Hamer, the CEO of the Hamer Marketing Group. Kyle became a marketer through a path we often don't expect... from sales. We discuss how the sales and marketing, when coordinated and strategic, perform far better than traditional siloed organizations. Kyle provides insight into what sales people need vs. what marketing often provides - and how that's a detriment to the sales cycle. Behaviors have changed and marketing is talking at people while sales is talking to people. Kyle provides a great roadmap and advice for any organization looking to align and improve their sales and marketing performance.

Special Guest: Kyle Hamer.

Sponsored By:

• Highbridge: With a minimum of a decade each in the technology industry, Highbridge is leading the way in helping clients maximize their technology investments. Promo Code: martech zone

Support Martech Zone Interviews

Links:

• Hamer Marketing Group — Hamer Marketing Group serves companies all over the globe with marketing and technology services focused on creating better experiences. When the customer’s needs are met throughout their journey, a brand leaves a lasting positive impression. Focusing on the customer, the process, and using technology to stay one step ahead of the customers needs makes for unbelievable results in revenue and repeat business.
• Summit Podcast — Explore the world of businesses with an inside look at all things sales and marketing. Together, we'll explore the world of business life through the lens of everyday people doing extraordinary things to help their business and personal life flourish. Each episode will have practical how-to sales, marketing, or business advice for immediate application into your life or business.