Martech Zone Interviews

In this MarTech Zone interview, Douglas speaks to entrepreneur, John Qualls. John has had an incredible career launching and leading several companies. His most recent company is Purposely, a platform to empower employees or individuals to benchmark and optimize their culture to improve employee performance and satisfaction.

Talent optimization is one of the most critical factors that will determine if your business is able to reach and exceed your desired business results. While most business strategies focus on technical and functional aspects talent optimization should be a central part of your business strategy. With talent optimization, use a human lens to convert your business strategy into a compelling story that will engage employees.

With so many companies laying off people the last couple weeks, Marketing departments that were already scarce are now at critical levels. For companies looking to thrive, they need to find and keep the best talent. And for those who were laid off, they need to evaluate their purpose and try to find the role that aligns with it.

Having found his strengths and blazed a path in the technology industry, John is now sharing his wisdom with other people and then putting the tools in place to help them. We discuss how critical this is to both individuals and to companies - especially in times of economic challenges.

Special Guest: John Qualls.

Sponsored By:

• DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia

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• Purposely — Helping companies understand and empower their employees.
• Purposely Assessment — Find your purpose with their free assessment.

In this Martech Zone Interview, we speak to Marc Stein. Marc is responsible for Dell Technologies Customer Data and Insights. We discuss the advancements that Dell Technologies has made to provide a single view of their customer across all continents, products, and services.

Marc leads a team comprised of data scientists, design thinkers and program managers who translate operational, financial and customer experience data into emerging insights and then drive cross-functional programs to improve customer economics and NPS.

Dell Technologies is unique in the world in that they've actually developed a single view of their customers from thousands of different data feeds through a data lake. It's a fascinating advancement and Marc explains the journey they've made, their goals, compliance concerns, and ultimately how the companies within the Dell technologies family is utilizing the data.

Special Guest: Marc Stein.

Sponsored By:

• DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia

Support Martech Zone Interviews

Links:

• Boomi — Boomi’s customers have successfully connected to 1500+ endpoints, breaking down data silos and unlocking productivity.
• Dell Technologies — As a powerhouse of seven technology leaders, Dell Technologies is committed to transforming businesses, shaping the future of innovation and developing technologies to drive human progress.
• Collibra — Data Intelligence empowers people, transforms processes, and pushes progress. When everyone in the organization understands their data and how to use it, they can transform the way data works for them.

In this Martech Zone Interview, we speak to Jason Rozenblat, Vice President of Sales for CallRail. We discuss the problems that an attribution platform can help mitigate for organizations that are struggling with identifying where to invest their marketing, advertising, and sales efforts.

CallRail is the leading provider of marketing software to businesses who want a single attribution platform to capture the journey from visitors to leads to customers. More than 100,000 companies and agencies use CallRail’s easy-to-use marketing attribution and conversation intelligence software to optimize lead generation and improve sales. From tracking calls to website form submissions, its all-in-one platform takes the hassle out of reporting with a single source of truth for marketing ROI.

CallRail's platform provides companies with the ability to do:

There's no contract required with CallRail and you can try CallRail free for 14 days!

Special Guest: Jason Rozenblat.

Sponsored By:

• DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia

Support Martech Zone Interviews

Links:

• CallRail - Call Tracking and Form Tracking — Discover which ads, keywords, and campaigns bring valuable leads over the phone and on the web.

In this Martech Zone Interview, we speak to Audelia Boker, CMO of Glassbox about the impact of customer experience on enterprise and how companies are incorporating customer experience analytics and platforms to monitor, measure, and improve their bottom lines.

Audelia Boker is an expert who works in the customer experience space and provides an overview of the technology, explains why it is of interest, and discusses what all this consolidation means and how it will likely play out in the long run. Audelia provides a front-line view of how the industry is changing, as her company Glassbox is benefiting from it.

Glassbox is a leading enterprise Digital Customer Experience solution, and recently announced a new strategic partnership with Microsoft. Glassbox will actively work with Microsoft and its sales and marketing teams to sell its customer management solution to Microsoft’s extensive customer base, as well as its wide network of partners globally. By combining Azure cloud services and Glassbox Customer Experience solution, enterprises will be able to easily use Azure advanced Machine Learning technology to enrich Glassbox powerful insights, with capabilities like Next Best Offer and other AI based insights.

Glassbox also patented its web session recording technology. The patent, “Systems and Methods for Recording Web Sessions” covers a proprietary technology in Glassbox’s digital customer management platform that records both client- and server-side, providing global enterprises with an evidential 360-degree view of their website and mobile app. Server-side website session recordings significantly reduce the overhead of client-side recording and provide visibility into scenarios that cannot be captured with client-side recording, such as bot investigations, fraud attempts, scraping, and HTTP errors.

Special Guest: Audelia (Picovsky) Boker.

Sponsored By:

• DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia

Support Martech Zone Interviews

Links:

• Glassbox — Imagine if your website or mobile app could see exactly what your customers do in real time, and why they did it? This is no longer a hypothetical question, but a real possibility. This is Glassbox, an innovative customer experience solution to help your organization manage the results of big data analytics. Glassbox is the first Enterprise analytics platform that analyses every digital customer interaction.
• Glassbox Insights — Helpful articles, white papers, blogs, e-books and more on customer experience from Glassbox.
• Hype Cycle for Customer Experience Analytics — Improved customer experience from real-time, contextualized interactions is a top trend, balanced with the increased focus on data privacy. This year's Hype Cycle will help data and analytics leaders prioritize investments based on maturity, adoption and benefits of customer experience analytics.

In this Martech Zone Interview we speak to Jaime Bettencourt, the SVP of Premier Sales & Account Management for Mood Media on the Impact of Sensory Marketing in Retail.

Mood Media released a study where they asked more than 10,000 consumers around the world what they most enjoy about the in-store shopping experience. They sought to learn which sensory elements have the greatest influence on customer attitudes and behaviors when shopping.

What did they take away from the study? In summary...

This study provides important customer insights, inspiration and fresh ideas. You'll look at things differently, listen more intently, feel with greater purpose and be more conscious of your surroundings and your customers when you consider the evolution of the Customer Experience.

Special Guest: Jaime Bettencourt.

Sponsored By:

• DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia

Support Martech Zone Interviews

Links:

• Download the Study: The Impact of Sensory Marketing — Mood Media asked more than 10,000 consumers around the world what they most enjoy about the in-store shopping experience. They sought to learn which sensory elements have the greatest influence on customer attitudes and behaviors when shopping.
• Mood Media — Mood Media is the world’s leading in-store media solutions company dedicated to elevating the Customer Experience. We create greater emotional connections between brands and consumers through the right combination of sight, sound, scent, social mobile and systems solutions. They reach more than 150 million consumers each day through more than 500,000 subscriber locations in 100+ countries around the globe.

In this Martech Zone Interview, we speak to Randy Frisch, Co-Founder, CMO and President of Uberflip. Randy returns to the podcast to discuss his new book, F#ck Content Marketing.

Heads up... it's actually not a book for content marketers. Instead, it's for everyone in the organization who needs better context and direction for how to drive demand, revenue, and relationships with content. Truly effective companies (and marketers) create content experiences, drawing the customer into an immersive infinite scroll that mirrors the consumer experience of Netflix, Spotify, and other billion-dollar brands.

Randy Frisch will push you to rethink how you approach content for complex buyer journeys. The current mindset is all about volume--the more content created, the better. But the reality is that almost 70 percent of content created within an organization is never used, and there's little point investing in content marketing if you're not leveraging the assets you create.

In this book, Frisch unpacks the Content Experience Framework, arming your organization to deliver personalized experiences that leverage your content to engage your audiences at scale--as well as identify and ramp up the key players in your organization who need to own this process.

Special Guest: Randy Frisch.

Sponsored By:

• DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia

Support Martech Zone Interviews

Links:

• F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships — In this book, Frisch unpacks the Content Experience Framework, arming your organization to deliver personalized experiences that leverage your content to engage your audiences at scale as well as identify and ramp up the key players in your organization who need to own this process.
• Conex: The Content Experience — Marketers from digital marketing, demand generation, content marketing, and more will gather in Toronto for tactical workshops and two full days of actionable learning and conversation on how they’re creating and owning the content experience.
• Conex: The Content Experience Tour — Conex: The Content Experience Tour is coming to a city near you, a movement to mobilize the most influential minds in B2B marketing from all across North America.

In this Martech Zone Interview, we speak to Mike Reynolds, founder of Innovatemap, a digital product agency. Mike has been ideating and delivering digital products to market for over 20 years. He is an expert in product management, user experience, and product marketing. Innovatemap helps companies of all sizes dream, design, and scale digital products and services. Innovatemap works with startups looking to build their product roadmap, scale-ups that are shifting or taking their company in another direction, and tech-enabled businesses that wish to leverage technology to enhance their non-technology company. We discuss a couple of shared clients and the impact that Innovatemap's work with them. Innovatemap has also launched A Better Product Podcast to share their knowledge with the industry.

Special Guest: Mike Reynolds.

Sponsored By:

• DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia

Support Martech Zone Interviews

Links:

• Innovatemap — Innovatemap is a digital product agency. They fill critical gaps for high-growth tech companies through excellence in product management, product design, product marketing, and product brand. Whether it’s a startup creating its first pitch deck, a scale-up strengthening their product’s user experience, or a company introducing technology into their core business, Innovatemap delivers essential tech services for Indiana’s technology ecosystem.
• Better Product Podcast — Take a deep dive into how digital products are created, how businesses are built around them, and how you can use real-world insights to make a difference in your work with digital products.

In this Martech Zone Interview, we speak to John Koetsier. John is the leading futurist who analyzes trends and predicts futures. Today we speak to John about the importance of mobile to every digital marketing strategy. Included in our conversation:

With a look into the future, John also shares the impact and differentiation of voice on customer experience and marketing efforts.

Special Guest: John Koetsier.

Sponsored By:

• DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia

Support Martech Zone Interviews

Links:

• John Koetsier — John is a journalist, analyst, author, and executive, and have chronicled the rise of the mobile economy.
• Singular’s ROI Index — Singular’s ROI Index is the largest study that ranks top ad networks globally based on their ability to deliver ROI for advertisers. We’ve already published the Index and made it available to the world, giving you the ability to find the best advertising ROI available.
• Singular — Singular's mission is to deliver the best marketing intelligence platform, providing insights, attribution, and automation in a unified solution for marketing.

In this Martech Zone Interview, we speak to Jon MacDonald of The Good. Jon's conversion rate optimization firm has achieved results for a variety of clients including Adobe, Nike, Xerox, and The Economist. In our interview, Jon answers some great questions regarding CRO, including:

Jon discusses his firm's audit, onboarding, and ongoing strategy to properly measure the effectiveness and testing of any changes to improve conversion rates for a customer.

Special Guest: Jon MacDonald.

Sponsored By:

• DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia

Support Martech Zone Interviews

Links:

• The Good — The Good can help convert more of your existing website visitors into buyers. Let’s talk about putting our conversion optimization to work for you.
• Hotjar — Understand what users want, care about and do on your site by visually representing their clicks, taps and scrolling behavior – which are the strongest indicators of visitor motivation and desire.
• Optimizely — Optimizely is the world’s leading experimentation platform, empowering marketing and product teams to test, learn and deploy winning digital experiences, every time.

In this MarTech Interview, we speak to Fernando Angulo of SEMrush. Fernando is actively involved in the search marketing world and a regular speaker at Digital Marketing and Ecommerce conferences and events. In this episode, Fernando discusses findings on mobile versus desktop behavioral trends.

Some questions that we discuss with Fernando:

Special Guest: Fernando Angulo.

Sponsored By:

• DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia

Support Martech Zone Interviews

Links:

• SEMrush Traffic Analytics — Find out where your main rivals invest most of the marketing efforts and adopt their experience in your own marketing strategy
• SEMrush — After ten years of trailblazing experiments and constant progress, SEMrush has grown into the world's leading competitive research service for online marketing.
• SEMrush Blog — Research and articles on organic and paid search strategies.