Martech Zone Interviews

In this MarTech Interview, we speak to technology entrepreneur Susan Marshall. Susan is a well-respected leader both regionally and internationally, with over 25 years in the technology space. The companies she's helped include Apple, Adobe and Salesforce. Susan founded and is CEO of Indianapolis-based Torchlite, a marketplace of certified, on-demand digital marketing experts.

Digital marketing is complex. Marketers today need guidance on how to identify what's truly a top priority and help to get it done. At Torchlite, they believe it's not enough to just create another software solution. It's about bringing people and technology together to create a fast, nimble, and tech-enabled approach to get marketing done.

Susan's excitement is contagious and Torchlite continues to evolve as a leader for companies to attract and assemble their outsourced digital marketing teams. Unlike most freelance directories, Torchliters are vetted and their performance monitored to ensure the highest quality resources are assembled.

The Torchlite management platform provides a new way to get digital marketing done right by seamlessly combining people, technology, and campaigns into a single interface. And their marketplace of experts helps you make the most of your digital marketing - inspiring you to focus on the work you love most.

Special Guest: Susan Marshall.

Sponsored By:

• AdRoll: Navigate the day-to-day struggles—from daunting rebrands to hectic holiday campaigns to converting website visitors into paying customers. #DareToGrow with AdRoll. Promo Code: martech

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Links:

• Torchlite — Torchlite helps marketers turn big ideas into wildly successful campaigns by showing them what to do, how to do it, and who can get it done.
• Become a Torchliter — Partnering with Torchlite is a no-brainer for freelance marketers. We send business your way and take care of all the admin work, keeping you focused on the part you love most – marketing.

In this MarTech Interview, we are on location in Sioux Falls at ConceptONE where we interview Phil Gerbyshak. Phil works with small business owners and sales professionals to build their businesses. At the event, Phil spoke about generating real connections in our digital world.

We are more digitally connected than we’ve ever been - and yet we feel more and more alone. Our Facebook friends are fake friends at best, long lost acquaintances at worse. We post on our mom’s wall for her birthday instead of calling her or taking her out to dinner. The promise of social media was that we’d all be closer together. We would be part of each other’s lives because we would be posting our every move, out every thought, our every idea. But the truth is that is an illusion.

Phil is also a Navy Veteran, so this was an episode I've been looking forward to for quite some time. We've been friends online for 15+ years, but never actually met!

Special Guest: Phil Gerbyshak.

Sponsored By:

• DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia

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Links:

• LinkedIn Sales Blueprint for Speakers — This LinkedIn Sales Blueprint for Speakers is a System with six live LinkedIn training sessions for speakers ready to move ahead NOW to grow their businesses and careers.
• Phil Gerbyshak — Phil Gerbyshak is a sales & marketing technology speaker & Trainer. Phil works with small businesses and sales professionals to get more leads, set more qualified appointments, earn quality referrals and close more business, using LinkedIn, video, content marketing, and the telephone.
• Conversations with Phil — Conversations with Phil features candid conversations with authors, business people and speakers to help you build your business. No holds barred, straight talk about business and life, and the intersection of the two, to grow more leads, build better business relationships, and get over the things that hold your business back.
• Books by Phil Jones — Best-selling author, multiple award-winner and one of the most sought after speakers on the circuit, Phil M Jones is highly regarded as the world’s leading sales trainer.

In this MarTech Interview, we speak to founder and CEO of ThinkResults Marketing, Jennifer LeBlanc. Jennifer works with CEOs and CMOs in Silicon Valley to drive results. Her client work focuses on building go-to-market and launch strategies for high-growth companies of all sizes including Microsoft Ventures/Accelerator, SAP, Intel, and dozens of startups. Her proprietary methodologies have driven well over $1.5B in new funding and revenue to clients, and 10 to 100x returns for the startups she’s worked with over the years.

Here book, Launching for Revenue, is a detailed guide to minimizing the risk of failure and maximizing the opportunities for your launch to succeed. Whether it's a new business, product, or service, Jennifer has diligently compiled the details of the common traits of every successful business. And we're not kidding - Jennifer is a data scientist.

Launching for Revenue is structured around the 10 elements that are critical for a successful launch. This launch readiness assessment method is based on our observations of the launch process, the dozens of launches we’ve done over the years, and our own proprietary research. It also identifies the biggest areas of risk for the launch and therefore the areas needing the most attention to ensure a successful launch.

All ten elements don’t need to be perfect, but the majority need to be in good form to execute a successful launch. Launching for Revenue includes case studies, key questions, and self-assessment checklists to help the reader develop a clear idea of which elements need the most attention to ensure a successful launch.

Listen to today's MarTech Interview with Jennifer and then go buy the book!

Special Guest: Jennifer LeBlanc.

Sponsored By:

• Productsup: Download the Guide on how to launch bulletproof google shopping campaigns. Get ready to master your Google Merchant Center account with this Productsup Guide.

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Links:

• Launching for Revenue: How to Launch Your Product, Service or Company for Maximum Growth — Launching for Revenue is based on the ground-breaking ThinkResults Launch Readiness Assessment, designed by Jennifer S. LeBlanc. This Assessment isolates and identifies the top 10 most critical elements of a successful launch. This method reveals how ready a company is to launch, and also isolates the biggest areas of risk. As a result, companies can predict and course correct their launch plan to turn those statistics around and maximize their chances of a successful launch.
• Jennifer S. LeBlanc — A high-energy speaker and workshop facilitator who inspires and galvanizes her audiences into action, Jennifer is the author of two books, Launching for Revenue: How to Launch Your Product, Service or Company for Maximum Growth and Changing Tides: Powerful Strategies for Female Founders.
• Think Results Marketing — ThinkResults Marketing is a full-service marketing agency specializing in launches and repositioning projects. They launch powerful brands that deliver long-term financial results by focusing on your metrics, passionate customer service and leveraging their strong technology backgrounds.

In this MarTech Interview, we speak to founder and CEO of ThinkResults Marketing, Jennifer LeBlanc. Jennifer works with CEOs and CMOs in Silicon Valley to drive results. Her client work focuses on building go-to-market and launch strategies for high-growth companies of all sizes including Microsoft Ventures/Accelerator, SAP, Intel, and dozens of startups. Her proprietary methodologies have driven well over $1.5B in new funding and revenue to clients, and 10 to 100x returns for the startups she’s worked with over the years.

Here book, Launching for Revenue, is a detailed guide to minimizing the risk of failure and maximizing the opportunities for your launch to succeed. Whether it's a new business, product, or service, Jennifer has diligently compiled the details of the common traits of every successful business. And we're not kidding - Jennifer is a data scientist.

Launching for Revenue is structured around the 10 elements that are critical for a successful launch. This launch readiness assessment method is based on our observations of the launch process, the dozens of launches we’ve done over the years, and our own proprietary research. It also identifies the biggest areas of risk for the launch and therefore the areas needing the most attention to ensure a successful launch.

All ten elements don’t need to be perfect, but the majority need to be in good form to execute a successful launch. Launching for Revenue includes case studies, key questions, and self-assessment checklists to help the reader develop a clear idea of which elements need the most attention to ensure a successful launch.

Listen to today's MarTech Interview with Jennifer and then go buy the book!

Special Guest: Jennifer LeBlanc.

Sponsored By:

• Productsup: Download the Guide on how to launch bulletproof google shopping campaigns. Get ready to master your Google Merchant Center account with this Productsup Guide.

Links:

• Launching for Revenue: How to Launch Your Product, Service or Company for Maximum Growth — Launching for Revenue is based on the ground-breaking ThinkResults Launch Readiness Assessment, designed by Jennifer S. LeBlanc. This Assessment isolates and identifies the top 10 most critical elements of a successful launch. This method reveals how ready a company is to launch, and also isolates the biggest areas of risk. As a result, companies can predict and course correct their launch plan to turn those statistics around and maximize their chances of a successful launch.
• Jennifer S. LeBlanc — A high-energy speaker and workshop facilitator who inspires and galvanizes her audiences into action, Jennifer is the author of two books, Launching for Revenue: How to Launch Your Product, Service or Company for Maximum Growth and Changing Tides: Powerful Strategies for Female Founders.
• Think Results Marketing — ThinkResults Marketing is a full-service marketing agency specializing in launches and repositioning projects. They launch powerful brands that deliver long-term financial results by focusing on your metrics, passionate customer service and leveraging their strong technology backgrounds.

In this MarTech Interview, Adam and I share the podcast with Emarsys Head of Content, Lindsay Tjepkema. Lindsay is a leader in the MarTech industry and her podcast, Marketer + Machine, has skyrocketed in popularity.

The Content Experience conference from Uberflip (CONEX) was absolutely incredible. I've never seen a more intimate setting with so many of today's greatest marketing speakers. It was fantastic - everyone was accessible and totally brought their best presentations. Not to mention a Family Feud style game show!

Speakers included Omar Johnson, Matthew Luhn, Sean Stanleigh, Chris Moody, Seth Lieberman, John Common, Moira Van Den Akker, Tyler Ryll, Lisa Kenney, Nnamdi Nwoke, Brandi Smith, Nicole Dinicola, David Cardiel, Marta Montero, Daniel Day, Nate Dame, Anna Hrach, Rosilyn Rayborn, Matthew Margy, Sangram Vajre, Laura Ramos, Yoav Schwartz, Page Gerber, Ed Breault, Melanie Chapman, Jenn Kloc, Lisa Kenney, Kara Widdison, Amy Landino, Scott Stratten, Randy Frisch, Scott Stratten, Tamsen Webster, Caitlin Angeloff, Marcus Sheridan, Carlos Abler, Joe Coleman, Andrew Davis, Nate Skinner. And most of the conference was MC'd by the amazing Jay Baer.

If there was a central theme to the last day of the conference, it was to inspire content developers to stop doing what everyone else does and bring innovation and creativity to your craft.

Special Guests: Adam Small and Lindsay Tjepkema.

Sponsored By:

• Productsup: In this comprehensive guide Productsup analyzes all the advertising options available with Facebook, focusing on those most relevant to e-commerce and providing valuable insights, expert tips and detailed explanations.

Support Martech Zone Interviews

Links:

• Conex: The Content Experience — Conex brings together like-minded people in digital marketing, demand generation and content marketing in order to connect them with interesting and impactful players that understand and champion the importance of experience to the buyer journey.

In this MarTech Interview, Adam and I share the podcast with Emarsys Head of Content, Lindsay Tjepkema. Lindsay is a leader in the MarTech industry and her podcast, Marketer + Machine, has skyrocketed in popularity.

The Content Experience conference from Uberflip (CONEX) was absolutely incredible. I've never seen a more intimate setting with so many of today's greatest marketing speakers. It was fantastic - everyone was accessible and totally brought their best presentations. Not to mention a Family Feud style game show!

Speakers included Omar Johnson, Matthew Luhn, Sean Stanleigh, Chris Moody, Seth Lieberman, John Common, Moira Van Den Akker, Tyler Ryll, Lisa Kenney, Nnamdi Nwoke, Brandi Smith, Nicole Dinicola, David Cardiel, Marta Montero, Daniel Day, Nate Dame, Anna Hrach, Rosilyn Rayborn, Matthew Margy, Sangram Vajre, Laura Ramos, Yoav Schwartz, Page Gerber, Ed Breault, Melanie Chapman, Jenn Kloc, Lisa Kenney, Kara Widdison, Amy Landino, Scott Stratten, Randy Frisch, Scott Stratten, Tamsen Webster, Caitlin Angeloff, Marcus Sheridan, Carlos Abler, Joe Coleman, Andrew Davis, Nate Skinner. And most of the conference was MC'd by the amazing Jay Baer.

If there was a central theme to the last day of the conference, it was to inspire content developers to stop doing what everyone else does and bring innovation and creativity to your craft.

Special Guests: Adam Small and Lindsay Tjepkema.

Sponsored By:

• Productsup: In this comprehensive guide Productsup analyzes all the advertising options available with Facebook, focusing on those most relevant to e-commerce and providing valuable insights, expert tips and detailed explanations.

Links:

• Conex: The Content Experience — Conex brings together like-minded people in digital marketing, demand generation and content marketing in order to connect them with interesting and impactful players that understand and champion the importance of experience to the buyer journey.

In this MarTech Interview, we speak to Bob Boehnline, CEO of Quickpivot, about the mass adoption of customer data platforms (CDP). For marketers, customer data platforms are providing a real-time, central view of every customer. This enables marketers to identify opportunities for improved targeting and personalization.

Platforms like QuickPivot enables businesses to connect and collect from unlimited sources, improve targeting and scoring of prospects, illustrate and act on customer journeys, interact with customers on a personal level, and - above all - measure the impact of your marketing efforts.

Special Guest: Bob Boehnlein.

Sponsored By:

• Productsup: Download the Guide on how to launch bulletproof google shopping campaigns. Get ready to master your Google Merchant Center account with this Productsup Guide.

Support Martech Zone Interviews

Links:

• QuickPivot — Let’s face it, managing customer data is the hardest job in Marketing. But when your customer data is easy, marketers can get back to doing what they love. Being strategic, creative, collaborative, instinctive. And with a 95% reduction in Marketing cycle time, you and your team will have more time to focus on delivering breakthrough results, not wrestling with your customer data.

In this MarTech Interview, we speak to Bob Boehnline, CEO of Quickpivot, about the mass adoption of customer data platforms (CDP). For marketers, customer data platforms are providing a real-time, central view of every customer. This enables marketers to identify opportunities for improved targeting and personalization.

Platforms like QuickPivot enables businesses to connect and collect from unlimited sources, improve targeting and scoring of prospects, illustrate and act on customer journeys, interact with customers on a personal level, and - above all - measure the impact of your marketing efforts.

Special Guest: Bob Boehnlein.

Sponsored By:

• Productsup: Download the Guide on how to launch bulletproof google shopping campaigns. Get ready to master your Google Merchant Center account with this Productsup Guide.

Links:

• QuickPivot — Let’s face it, managing customer data is the hardest job in Marketing. But when your customer data is easy, marketers can get back to doing what they love. Being strategic, creative, collaborative, instinctive. And with a 95% reduction in Marketing cycle time, you and your team will have more time to focus on delivering breakthrough results, not wrestling with your customer data.

In this MarTech Interview, I was in attendance in Toronto for the Content Experience, also known as CONEX, an incredible conference put on by the team at Uberflip. Colleague Adam Small and I discuss the first day and the outstanding conversation regarding ABM.

Perhaps the most intriguing presentation of the day was from Daniel Day, discussing how he put together a world-class (literally) ABM program that skyrocked the results for his company, Snowflake. Adam and I discuss the surprises and highlights of this presentation, providing us with a unique perspective on how to build an ABM program that targets and drives both engagement and sales through the use of content marketing strategies.

Special Guest: Adam Small.

Sponsored By:

• Productsup: Download the Guide on how to launch bulletproof google shopping campaigns. Get ready to master your Google Merchant Center account with this Productsup Guide.

Support Martech Zone Interviews

Links:

• Snowflake Describes How They Transformed Their Sales with Account-Based Marketing #CONEX — A detailed post on Snowflake’s ABM Director Daniel G. Day's session on how he’d developed an ABM program that’s skyrocketed Snowflake’s sales results.
• The Content Experience — Conex: The Content Experience brings together like-minded people in digital marketing, demand generation and content marketing in order to connect them with interesting and impactful players that understand and champion the importance of experience to the buyer journey.

In this MarTech Interview, we speak to Scott Ayres, blogger and podcaster for Social Media Labs, powered by Agorapulse. The goal of Social Media Labs is to invest over $15k per month to help “Crack the Code” of social media and then report those results to you so you don’t have to do the dirty work. To date, Scott has executed over 45 amazing tests where they put both best practices and myths to the test to see how they work.

On this episode we discuss Social Media Lab testing, significant findings and myths broken, as well as discuss the Agorapulse Social Media Management platform.

Disclosure: Douglas is a paid ambassador for Agorapulse.

Special Guest: Scott Ayres.

Sponsored By:

• Agorapulse: Harness your social media content and engagement with the easiest and most affordable social media management tool for teams and agencies. Start your free trial now! Promo Code: Martech

Support Martech Zone Interviews

Links:

• Social Media Lab powered by Agorapulse — Are you struggling to get business value out of your social media efforts? Subscribe to Social Media Lab! The team there invests over $15k per month to help “Crack the Code” of social media and then report those results to you so you don’t have to do the dirty work!