Martech Zone Interviews

Edison Research is a respected provider of thought leadership across the media spectrum, working with radio stations, cable networks, print publications, Internet ventures, record labels, TV stations and sports franchises. In the last decade, Edison has brought that expertise to voice marketing, tracking podcasting and voice technologies like Amazon Alexa, Apple's Siri, OK Google, and others.

Tom is a respected leader in digital marketing, is incredibly funny, and provides clarity to these mediums and the power they're driving in the marketing and advertising spectrum. Oh, and he provides our amazing pre-roll intro on this podcast!

Special Guest: Tom Webster.

Sponsored By:

• DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia

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• Edison Media Research — Edison Research is a respected provider of thought leadership across the media spectrum, working with radio stations, cable networks, print publications, Internet ventures, record labels, TV stations and sports franchises. Every year Edison conducts audience research for over 100 media properties worldwide. They’re leading the way in creating knowledge and understanding of new media measurement such as Arbitron’s PPM, and our data is driving the expansion of radio to new platforms like podcasts and streaming media.

Fanbytes is what happens when a group of young geeks start an advertising company for Generation Z. With an average age of 21, Fanbytes is a team of computer scientists and designers who understand that marketing to Generation Z requires a new set of rules and formats. They built Fanbytes to advertise in the way it should be done - through an enjoyable and engaging experience which adds value and gets people excited.

We discuss what brands are missing with Snapchat, how they can leverage the platform, tips to get started, and what's happening in the future.

Special Guest: Miri Qylafi.

Sponsored By:

• DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia

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• Fanbytes — Fanbytes helps brands engage with 13 - 25-year-olds on Snapchat in the most engaging and authentic ways on the planet.
• Snapchat Hacks — If you are really trying to win on Snapchat, there are different nuances into how to engage the minds of Generation Z.

The foundation of Erik's efforts are to entertain, educate, and empower people to find the best life they want. We're overwhelmed. Not just marketers but virtually every business is inundated with a non-stop barrage of requests. How do we change our attitueds, take control, and find the focus necessary to be successful?

As a keynote speaker, Erik has spoken in 49 countries and reached 25 million people. His top three topics are: Digital Leadership, Digital Reputation & Ratings, and Disruptive Innovation. His partners include Starbucks, Raytheon, Chase, Sony, National Guard, IBM, Airgas, Disney and over 200 Universities. He is the #1 bestselling author of five books on digital leadership and was voted the 2nd Most Likeable Author in the World behind Harry Potter’s J.K. Rowling. Qualman is a sitting professor at Harvard & MIT’s edX labs.

This interview with motivator and digital thought leader Erik Qualman is 30 minutes packed with everything you need to kick off this year the right way. Attitude adjustments and tips include:

Erik has been researching, applying, and sharing his productivity tips with his keynotes on every continent... and now he shares them with you on this amazing podcast!

Special Guest: Erik Qualman.

Sponsored By:

• DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia

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• Erik Qualman — As a keynote speaker, Erik has spoken in 49 countries and reached 25 million people. His top three topics are: Digital Leadership, Digital Reputation & Ratings, and Disruptive Innovation. His partners include Starbucks, Raytheon, Chase, Sony, National Guard, IBM, Airgas, Disney and over 200 Universities. He is the #1 bestselling author of five books on digital leadership and was voted the 2nd Most Likeable Author in the World behind Harry Potter’s J.K. Rowling. Qualman is a sitting professor at Harvard & MIT’s edX labs.
• Equalman Studios — Equalman Studios produce - from A to Z - award winning movies for Fortune 1000 companies, small businesses and nonprofits. Their video stories get complex points across in minutes by entertaining, educating and empowering the viewer.
• Socialnomics: How Social Media Transforms the Way We Live and Do Business — Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.
• Socialnomics Blog — The Socialnomics blog spawned from the book, written by Erik Qualman, with the intent of providing short social stories, statistics, studies and surprises about the biz and buzz of tech.
• The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results — YOU WANT LESS. You want fewer distractions and less on your plate. The daily barrage of e-mails, texts, tweets, messages, and meetings distract you and stress you out. The simultaneous demands of work and family are taking a toll. And what's the cost? Second-rate work, missed deadlines, smaller paychecks, fewer promotions--and lots of stress. AND YOU WANT MORE. You want more productivity from your work. More income for a better lifestyle. You want more satisfaction from life, and more time for yourself, your family, and your friends. NOW YOU CAN HAVE BOTH--LESS AND MORE.

As artificial intelligence and machine learning make their way into marketing automation, individualization will become the new personalization. The message, timing, and delivery channel will all be personalized tactics, which will create a demand for individualized marketing experiences. Marketers will be able to take personalization to the next level by using marketing automation to track the behaviors of their buyers and machine learning to identify optimal windows for engagement. We discuss the future of marketing automation with Act-On Software's CMO Michelle Huff, a veteran of the marketing SaaS industry and an expert in marketing automation.

Special Guest: Michelle Huff.

Sponsored By:

• DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia

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• Act-On Software — Marketing automation and email marketing software you’ll love.

We are in the midst of a cultural shift from mass-market, generic outreach and offerings, to targeted messaging and product choice.

With the adoption of social media outlets as forums for communications, customer expectations have changed. We expect companies to monitor our reactions and respond to us as individuals.

Companies who adapt their products to match this cultural shift see winning results. Tesla took market share by allowing consumers to customize a car and have it delivered. Progressive created tools to customize insurance coverage. Amazon has fostered a norm that shoppers can have any product they want delivered cheaply and quickly.

In the Age of Personal Choice, everyone wants their choices to be accommodated. In the face of these changing cultural expectations, generic outreach doesn't build engagement.

According to Loop & Tie CEO, Sara Rodell, this is just the beginning of the consumer choice revolution. This trend has already affected the economy and in turn will change how businesses market to their customers.

Special Guest: Sara Rodell.

Sponsored By:

• DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia

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• Loop & Tie — Loop & Tie replaces the practice of picking a single product to purchase as a gift with the notion of buying a collection. Loop & Tie curates collections of gift options ranging from $25-$500. A company chooses the collection that matches their budget and creates a fully branded digital choice experience. The recipient chooses the item they value the most and it's shipped to their doorstep. Gift senders can use the platform to create collections that feature their own products or unique experiences. Loop & Tie's first-to-market technology keeps the price hidden from users, but gives them the power to choose the gift most suitable to them.

This was such a fun interview, you won't want to miss it. Douglas interviews Robert Rose and Joe Pulizzi on their newest book, which documents how businesses can turn marketing from an expense into a profit center. Killing Marketing is a book every business should pick up and give some attention as their working on next year's strategies. Marketers are overloaded with platforms and technologies, are shy on resources, and are often underbudgeted. Taking an innovative approach to your marketing efforts can transform that.

What if everything we currently know about marketing is what is holding us back? Over the last two decades, we've watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years. The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue. Some of them have even taken it to the next step and developed a marketing function that actually pays for itself.

Killing Marketing explores how these companies are ending marketing as we know it - in favor of this new, exciting model. Killing Marketing provides the insight, approaches, and examples you need to understand these disruptive forces in ways that turn your marketing from cost center to revenue creator. This book builds the case for, literally, transforming the purpose of marketing within your organization. Joe Pulizzi and Robert Rose of the Content Marketing Institute show how leading companies are able sell the very content that propels their marketing strategy.

Special Guests: Joe Pulizzi and Robert Rose.

Sponsored By:

• DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia

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• Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit — Two of the world’s top marketing experts reveal the next level of breakthrough success―transforming your marketing strategy into a standalone profit center.

A marketing stack is the group of platforms that marketers implement to execute, analyze and improve their marketing efforts. This includes all technologies, from publishing tools, to marketing automation tools, to the marketing performance and reporting tools that are implemented.

Companies have to make the decision of whether or not they should invest in an all-in-one provider that has end to end solutions. A leader in this area is Salesforce. However, that's not always the right decision given the needs of your organization. You may have constraints with technology or manpower that makes a best-of-breed a much better decision.

Jason is the CEO of ActiveCampaign and has seen the best and worst implementations. ActiveCampaign began as a solution for business owners who needed to keep in touch with their contacts. There was a demand for a powerful, easy-to-use solution at a reasonable price in a market that lacked options. Over the years, the company has seen a number of drastic transitions. They cut their product line from eight solutions to one, transitioning from a traditional software company to the SaaS model, providing a consistent and stable experience for our users.

Special Guest: Jason VandeBoom.

Sponsored By:

• DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia

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• ActiveCampaign — Marketing automation that listens and learns. Discover what each contact wants and deliver the most effective message to convert them from visitors, to leads, to customers, to advocates.

Michael is a well-respected CEO of an agency in Indianapolis. Like many other agencies, his team struggled with deploying high-performing, compliant, beautiful sites. Existing content management systems are often based on technology and code that's over a decade old. Existing CMSs weren't built for the demands of today, nor for the incredible technology we now have to deploy websites.

In this interview, Michael discusses the platform his team has built. Open to power users and agencies, the platform is secure, PCI compliant, HIPAA compliant, and highly performant.

Special Guest: Michael Reynolds.

Sponsored By:

• DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia

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• Zephyr CMS — Build powerful websites for your clients, with speed and style. Schedule a demo to try it out for yourself.

In preparation for a presentation at Dell's headquarters on Podcasting, I wanted to dive deep on microphone technologies and there's no one better than Shure in the industry. From broadcast, to music, to podcasting, Shure were pioneers in the industry and continue to lead the pack. In our own podcast studio, you'll find a variety of Shure microphones - from the MV88 for the iPhone, to wireless lavalier microphones, to the portable SM58, to the granddaddy of them all - our prized SM7B microphones. We discuss the physical design of microphones as well as the best environments to use each.

Special Guest: Soren Pedersen.

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• Shure Motiv — From recording your thoughts to interviewing guests and polishing another episode for your audiences, MOTIV iOS and USB microphones are the simple way for podcasters to get the professional-sounding audio they need to share their voice and message with the world.

Many business buyers have been there. They’re trying to make a quick, routine order to restock inventory, but the website keeps throwing them ads and offers for miscellaneous products they’ve never needed. With the product at the center of the commerce strategy, the customer never wins.

However, when a company bases every interaction off of a holistic view of the customer, customers feel more valued, increase their brand loyalty, and in turn, the business increases revenue.

So, how can companies determine if they actually have this customer-first platform or not?

Asking these 4 questions can help B2B organizations assess how customer-centric their platform actually is. B2B commerce expert, Ray Grady, can explain what to do if the answer to these questions is “no.”

CloudCraze is the only native B2B commerce platform on Salesforce. The company powers eCommerce for Coca-Cola, Avid, AB InBev, Barry-Callebaut, Ecolab, GE, L’Oreal, Kellogg’s, WABCO and more. CloudCraze is a Platinum Salesforce ISV Partner.

Special Guest: Ray Grady.

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