Martech Zone Interviews

In this MarTech Interview, we speak to Christopher Day, Co-Founder and CEO of DemandJump. DemandJump’s Customer Acquisition Platform shows marketers exactly where to focus to drive revenue.

Before DemandJump, marketers could only see the last touch point that led their audience to them. Now, marketers can reach their audience three steps before customers reach them - or their competitors.

Marketers use DemandJump to makes sense of digital data to uncover the best traffic driving sources specific to their brand(s), outmaneuver competition, optimize budget allocation and drive revenue growth across digital marketing channels (and soon, offline channels). DemandJump empowers marketers to ensure their marketing spend truly optimizes revenue generation.

Simply put, DemandJump transforms artificial intelligence into revenue.

Special Guest: Christopher Day.

Sponsored By:

• DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia

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• DemandJump — DemandJump's Traffic Cloud analyzes billions of marketing touchpoints to enable smarter targeting for marketing. On average, their customers experience a 229% return on investment across digital channels.

Mark W. Schaefer is a globally-recognized educator, speaker, business consultant, and author. His well-known blog {grow}, is one of the most acclaimed marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for nearly 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions.

Mark has advanced degrees in marketing and organizational development and holds seven patents. Mark enjoys teaching social media marketing courses and is a faculty member of the graduate studies program at Rutgers University and has lectured at many universities including Oxford and Princeton. He is a popular public speaker and has appeared in the WSJ, New York Times, Wired, Forbes, Fortune, CBS News, and many other global media outlets.

Mark's book Known has continued to be spotlighted as the best guide to modern personal branding on the market... and I don't disagree. I actually purchased copies of the book for both of my children while they were in college. I continue to recommend the book to colleagues and friends when they ask about building their personal brand on and offline.

Disclosure: I've really been blessed to be working with Mark personally, as cohost of Dell Luminaries as well as assisting him on other proejcts.

Special Guest: Mark Schaefer.

Sponsored By:

• DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia

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Links:

• KNOWN: The handbook for building and unleashing your personal brand in the digital age — In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more. With amazing case studies, dozens of exercises, and inspiring stories, KNOWN is the first book its kind, providing a path to personal business success in the digital age.
• Instant Marketing Advice — Here’s a unique opportunity to tap into 30 years of sales and marketing experience and put some jumper cables on your business. Investing in a one-hour phone consultation with Mark Schaefer can save you thousands in wasted hours and effort.
• The Marketing Companion Podcast — The Marketing Companion is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.” Find a topic in the episode guide below or push one of the subscribe buttons to get episodes delivered free to your email account every other week.
• Dell Luminaries — Where can technology take your business? Join hosts Mark Schaefer and Douglas Karr on an IT transformation expedition. Listen in as they have in-depth conversations with technology luminaries who clear the path for your business growth – hear from analysts, partners, your peers and leaders across Dell Technologies. Find research, best practices and tools to make your IT transformation real.

Your WordPress site is getting a ton of engagement from people all over the world... or is it? While WordPress sites are seeing a decline in engagement while the conversations moved to social media, what's left may be engagement that actually does harm to your site. Commonly referred to as comment spam and trackback spam, the overall strategy is SEO Spam.

In this MarTech Interview, we speak to Jessica Ortega, a Web Security Research Analyst with Sitelock. We discuss SEO Spam - what it is, how can you identify it, and how can you stop it? We also share about Sitelock's affordable tools to help WordPress owners with their sites.

Special Guest: Jessica Ortega.

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Links:

• WPDistrict — Sitelock's dedicated site for WordPress security.
• WordPress Security Products — Sitelock's cloud-based suite of products protects WordPress websites from malicious activity and harmful requests. And we can speed websites up with our global content delivery network (CDN), so you can focus on what's most important—your business, your passion, your word.

In this MarTech Interview, we speak to Mike Prasad. Mike has diverse experience as a technology entrepreneur, investor, and strategist with expertise in marketing, branding, UI/UX, product development, cross-market finance, and platform creation. Mike focuses on applying new technologies and initiatives, from macro-level strategy to hands-on execution.

Mike developed the brand for Kogi BBQ, which launched the food truck industry in Los Angeles. He shares how he accomplished it, by deliberately developing a great brand, researching social media as a mechanism, and pulling in the right audience to quickly spread the word. Food truck popularity spread rapidly across the country... and it all started with the Kogi brand!

Mike was recently in Indianapolis to speak at an Innovation Series with Kenzie Academy and stopped by the DK New Media studio to sit down for a chat. Mike's diverse background is incredible - he launched his career doing web development before companies even understood the Internet. Years later, he's developed, helped, and invested in some of the best brands in digital media.

On this episode, we discuss the successful strategies that Mike utilized to launch brands virally utilizing influencers, social media, and... most importantly, an intentionial and well-researched brand strategy.

We also speak in detail about Mike's latest venture, Tinysponsor, and discuss the unique sponsorship marketplace that Mike's put together to connect brands with influencers.

Special Guest: Mike Prasad.

Sponsored By:

• DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia

Support Martech Zone Interviews

Links:

• Tinysponsor — The sponsorship marketplace for everyone! Tinysponsor makes it easy for creators and businesses to collaborate. Any size, any location, any platform.
• Kogi BBQ — The crazy little taco truck that used Twitter and started a food revolution in 2008 with an addictive harmony known as the Korean Short Rib Taco.
• ventureLab Partners — ventureLab is a cross-market startup studio and incubator that builds and invests in innovative technologies by providing entrepreneurs with seed funds, business resources and global relationships.

In this MarTech Interview, we speak to Melinda McLaughlin, Chief Marketing Officer at Extreme Reach. Melinda is a superstar in the industry - recently recognized by the Stevie Awards for Women in Business, with the gold for Female Executive of the Year. Melinda is responsible for spearheading all aspects of the company’s global marketing and communications as well as driving market research, product development strategy and sales enablement.

Fun Fact: Extreme Reach handled ad delivery for over 70% of this year’s super bowl ads while ensuring that performers in the commercials got paid!

With a 25-plus year history in the advertising industry, Melinda has benefited from a career spanning across the entirety of its digital evolution. She spent 15 years on the ad agency side, then worked in house at A+E Networks for a decade. Most recently she was the CMO of Tremor Video, a video advertising technology company for brand marketing. The geek in Melinda sees a spectacular future for brand marketing, as TV and video advertising converge in today’s content everywhere world.

On this episode, we discuss video ad workflows, video ad performance, and video ad technologies.

Special Guest: Melinda McLaughlin.

Sponsored By:

• DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia

Support Martech Zone Interviews

Links:

• Extreme Reach — Extreme Reach offers the only enterprise technology designed distinctly to bring together the TV and Video ad workflow and all aspects of Talent & Rights management in a single, easy-to-use cloud platform. One platform and one process make brand advertising easier, and analytics more insightful, with the assurance of rights compliance wherever ads play. Founded in 2008, Extreme Reach proudly serves the world's biggest brands, agencies, post-production houses, all media destinations, and the talent community, altogether simplifying the process for every team that touches an ad campaign from start to finish.
• Video Ad Workflow Research with Advertiser Perceptions — The creative asset workflow lags years behind innovation in media buying. While the industry has developed technology for targeting and data analysis, there hasn’t been the same focus on improving sourcing and preparing creative assets for cross-screen/cross-device campaigns. This results in inefficient/error-prone processes, slower time to market and lower-quality viewing experience.

In this MarTech Interview, we speak to Paul Mealy, author of Virtual & Augmented Reality For Dummies an easy-to-understand primer on Virtual Reality and Augmented Reality.

Virtual Reality (VR) and Augmented Reality (AR) are driving the next technological revolution. If you want to get in on the action, Paul's book will help you understand what these technologies are, their history, how they’re being used, and how they’ll affect consumers both personally and professionally in the very near future.

With VR and AR poised to become mainstream within the next few years, an accessible book to bring users up to speed on the subject is sorely needed—and that’s where this handy reference comes in! Rather than focusing on a specific piece of hardware (HTC Vive, Oculus Rift, iOS ARKit) or software (Unity, Unreal Engine), Virtual & Augmented Reality For Dummies offers a broad look at both VR and AR, giving you a bird’s eye view of what you can expect as they continue to take the world by storm.

This Dummies guide is perfect for both potential content creators and content consumers, this book will change the way you approach and contribute to these emerging technologies.

Special Guest: Paul Mealy.

Sponsored By:

• The Sure Oak Podcast: How are digital marketers adapting to marketing technology in 2018? My friend Tom Casano has a podcast called “Sure Oak”.

Support Martech Zone Interviews

Links:

• Virtual & Augmented Reality For Dummies — Virtual Reality (VR) and Augmented Reality (AR) are driving the next technological revolution. If you want to get in on the action, this book helps you understand what these technologies are, their history, how they’re being used, and how they’ll affect consumers both personally and professionally in the very near future.

In this MarTech Interview, I interview Kerry Bianchi, the CEO of Visto. Kerry is the leader in the programmatic industry, a board member of IAB, a Top 50 Women in Brand Marketing, and 2017 Silver Stevie Award winner for “Female Executive of the Year, Business Services – Computer Services and Software. Kerry is the CEO of Visto, an enterprise programmatic advertising platform.

Visto is at the center of programmatic media, bringing transparency, interoperability, and accountability to programmatic advertising. In this discussion, we speak to the opportunity for brands to leverage programmatic advertising, the challenges of ad fraud, the impact of GDPR, and the evolution of the industry - including artificial intelligence and blockchain.

Special Guest: Kerry Bianchi.

Sponsored By:

• The Sure Oak Podcast: How are digital marketers adapting to marketing technology in 2018? My friend Tom Casano has a podcast called “Sure Oak”.

Support Martech Zone Interviews

Links:

• Visto — The Visto Enterprise Advertising Hub is a vendor-agnostic platform that unites all of your programmatic media technologies in a single user-friendly interface. Gain ease of control over disparate systems and more transparency into performance analytics to optimize ad spend, drive efficiencies and increase ROI.

Dana Hamerschlag is a Harvard Business grad and leader in the sales technology industry who leads product innovation at sales consulting firm Miller Heiman Group. Dana explains, despite the hype, most organizations aren’t doing much with AI, but rather analytics.

Why that is?

People haven’t invested in the right data sets to use AI engines or predictive models in the right way.

Dana states that for AI to work, businesses have to understand both the outcomes and the inputs. Right now, most people only have the outcomes figured out. Take CRM data like what’s extracted from Salesforce for example. Because the data from these platforms isn’t initially labeled based on existing sales methodology/blue sheet insights when entered into the system, salespeople can’t know how to turn a potentially dead deal into a closed deal.

Bottom line: If you can’t talk about how to change the outcome with actions, then you can’t leverage AI to its full potential. You need to be able to recommend an action from the input side to get an outcome of predictive analytics with any value.

And so here we are... struggling to bring AI to its full potential in the enterprise. Dana and her team are working to produce a solution to this input-outcomes dilemma, available for interview or for comment on this perspective briefed above.

Special Guest: Dana Hamerschlag.

Sponsored By:

• The Sure Oak Podcast: How are digital marketers adapting to marketing technology in 2018? My friend Tom Casano has a podcast called “Sure Oak”.

Support Martech Zone Interviews

Links:

• Miller Heiman Group — Our Be Ready Solutions™ offer the most comprehensive suite of services on the market—delivering six capabilities that align your sales and service organization and help you execute flawlessly. We provide world-class consulting services to align your organization, and provide leading skills and methodology programs that help you execute better. And we offer the data to continually assess your organizational execution and your individual talent. So whether you have a specific challenge to solve or want to transform your company, our Be Ready Solutions will empower you to sell more and service better to drive world-class performance.
• CSO Insights — CSO Insights is the independent research arm within Miller Heiman Group, dedicated to improving the performance and productivity of complex B2B sales. The CSO Insights team of respected analysts provides sales leaders with the research, data, expertise, and best practices required to build sustainable strategies for sales performance improvement. CSO Insights’ annual sales effectiveness studies, along with its benchmarking capabilities, are industry standards for sales leaders seeking operational and behavioral insights into how to improve their sales performance and to gain holistic assessments of their selling and sales management efficacy. Annual research studies address sales and service best practices, sales enablement and sales performance optimization.

An IP address is a way to connect businesses and marketers to their customers and prospects with a new approach to online advertising: IP Targeting. El Toro matches physical addresses to IP addresses with extreme precision using offline data and patented one-to-one marketing technology.

Marty Meyer of El Toro drove up from Louisville and joined us in the studio with Eric Richards and Thaddeus Rex. Thaddeus' team is utilizing Marty's technology to execute highly targeted geographic advertising based on IP address. It's proprietary technology that's incredibly accurate and has a superb ROI. Listen as Eric shares the results of the campaigns they executed.

Special Guests: Eric Richards, Marty Meyer, and Thaddeus Rex.

Sponsored By:

• DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia

Support Martech Zone Interviews

Links:

• Get Started with IP Targeting Today! — Contact Thaddeus Rex at Digital Charisma for a tour of El Toro and its campaign capabilities.
• Laughing Matters — Enjoy a fun-filled evening on Monument Circle at the 18th annual Laughing Matters! Start the night with a block party on the circle, then join us in Hilbert Circle Theatre where we will welcome Academy Award winning comedienne, actress, and TV host Whoopi Goldberg as headliner of the event. All proceeds from Laughing Matters benefit Cancer Support Community’s programs of support, education, and hope free for those impacted by cancer. In addition to raising funds, Laughing Matters honors laughter as a vital component of emotional health and wellness, and aids in spreading awareness about Cancer Support Community and our mission to ensure that no one faces cancer alone.
• El Toro — We view IP addresses differently than most companies. To us, an IP address is a way to connect businesses and marketers to their customers and prospects with a new approach to online advertising: IP Targeting. We match physical addresses to IP addresses with extreme precision with our offline data onboarding capabilities and patented one-to-one marketing technology to offer multiple advertising products stemming from our IP Targeting algorithm.

Brent Oakley operated a chain of successful premium car washes but struggled to find a means of marketing to his customers while they were in-store. He built an innovative music and messaging platform that provides real-time, highly-targeted messaging to each store and launched it as a Saas platform, Vibenomics.

Vibenomics provides businesses access to a fully-licensed library of music and an easy to use app that allows them to submit and receive customized, professionally recorded announcements the same day they request them.

With Vibenomics, companies can push products faster and increase the revenue potential for every customer, educate customers on new products and offers as they become available, and drive customers online for coupons and promotions.

And rather than being an expense, the in-house platform can actually be a revenue driver. Vibenomics has an add-on that can be used for their customers to launch their own advertising options for third-parties to advertise through their networks.

Special Guest: Brent Oakley.

Sponsored By:

• DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia

Support Martech Zone Interviews

Links:

• Vibenomics — Vibenomics combines music and messaging to deliver custom audio experiences.