Martech Zone Interviews

In this Martech Zone Interview, we speak to Andrea Vahl, the most sought out speaker, author, educator, and consultant, on Facebook Advertising and Social Media Marketing! Andrea Vahl is the co-author of Facebook Marketing-All-in-One for Dummies and she lives and breathes Facebook ads.

Andrea has trained thousands of business owners how to use Facebook ads to grow their business and has run campaigns for all different types of businesses. She's developed a number of courses to educate social media professionals, and has just published her latest book - Facebook Ads Made Simple.

Facebook Ads Made Simple is a book for business owners and marketers who want to the learn the right way to approach their Facebook Ad campaigns.You will learn how to develop a Facebook Ad strategy and then easily create Facebook ads that match your goals. Next you will get the step-by-step instructions to create powerful Facebook ads in an hour or less.

In this interview with Andrea, she reveals a couple of tips that will help every business or marketer jump directly into Facebook Advertising without losing their shirts!

Special Guest: Andrea Vahl.

Sponsored By:

• DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia

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• Facebook Ads Made Simple: How to Create High-Converting Facebook Ads in an Hour or Less — Are you frustrated with trying to figure out how to use Facebook Ads for your business? You know you should go beyond the boosted post but you aren't sure how to navigate the Facebook Ads manager and you don't want to waste money with the wrong tactics. Facebook Ads Made Simple is a book for business owners and marketers who want to the learn the right way to approach their Facebook Ad campaigns.You will learn how to develop a Facebook Ad strategy and then easily create Facebook ads that match your goals. Next you will get the step-by-step instructions to create powerful Facebook ads in an hour or less.
• Facebook Advertising Secrets — The step-by-step system for starting your own profitable business running Facebook Advertising campaigns for clients.
• Andrea Vahl — Andrea Vahl is a Social Media Speaker and Consultant who is passionate about helping businesses understand and leverage the power of social media to actually grow their business. Andrea is the co-author of Facebook Marketing All-in-One for Dummies and was the Community Manager for Social Media Examiner.
• Social Media Manager School — Social Media Manager School is the premier place to teach you how to grow a more profitable business

In this MarTech Interview, we speak to Kami Huyse. Kami is a digital strategist who helps companies build online communities that convert. She's the CEO of Zoetica, an author of multiple marketing books, and public speaker. Kami is an expert in assisting corporations large and small to build their own communities online.

In this podcast, Kami discusses the benefits, the challenges, and the do's and don'ts of building an online community. Learn the four systems you need to build a solid social media strategy and an engaged community:

Be sure to listen to the entire podcast, as Kami shares a great playbook to get started at the end!

Special Guest: Kami Huyse.

Sponsored By:

• Agorapulse: Harness your social media content and engagement with the easiest and most affordable social media management tool for teams and agencies. Start your free trial now! Promo Code: Martech

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• Smart Social Secrets — Learn the four systems you need to build a solid social media strategy and an engaged community.
• Zoetica Media — Zoetica is a digital marketing and public relations agency comprised of highly experienced leaders in marketing, public relations and social media. We connect clients with communities that matter most to them, and deliver measurable results.
• Communities That Convert — The Communities That Convert podcast is a weekly podcast that will teach you how to build, grow, nurture and monetize your community efforts and build a tribe of raving fans. It is hosted by Kami Huyse and Madalyn Sklar.
• Social Media Breakfast of Houston — The Social Media Breakfast of Houston (#SMBHOU) is a monthly gathering of some of the top social media professionals in Houston. SMBHOU is also live streamed from Facebook and attended virtually by people all around Texas and the world.

In this MarTech Interview, we speak to Neil Crist, the VP or Product and Engineering for Moz. Moz is a leading platform and community of local, organic search optimization tools and professionals. Neil reveals findings from their State of Local SEO report.

The combination focuses around local search and what's critical to a business' success in driving revenue through local search efforts. We discuss:

This is a comprehensive discussion of local search optimization. I'd encourage you to have a pen and paper handy so that you can take notes and ensure that you make every effort to optimize for local search.

Special Guest: Neil Crist.

Sponsored By:

• DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia

Support Martech Zone Interviews

Links:

• Can your customers find you online? — Check your listings on Google, Bing, and other local search engines.
• The State of Local SEO — When read in tandem with the Local Search Ranking Factors survey, this report will help your business or agency understand both what experts are saying and what practitioners are experiencing.
• Local Search Ranking Factors — The biggest shift this year is happening in Google My Business signals, but we’re also seeing an increase in the importance of reviews and continued decreases in the importance of citations.

In this MarTech Interview, we speak to Steve Woodruff, author of the newly published Clarity Wins: Get Heard. Get Referred. Steve shares industry feedback and actionable advice that motivated him to write the book.

In a world filled with noise and distraction, the secret weapon any business can use to break through is CLARITY. Clarity of strategy (leading to focused direction), and clarity of messaging (leading to sales and referrals). Clarity Wins is a proven handbook to create competitive advantage in any marketplace.

The reader will discover the three word packages that deliver results (snippets, stories, and symbols); and the five crucial elements of clear direction and expression (what, for whom, why, how, and where). A brief overview of practical brain science will reveal why every business needs to pigeonhole itself, and what that means in four marketplace dimensions.

Special Guest: Steve Woodruff.

Sponsored By:

• DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia

Support Martech Zone Interviews

Links:

• Clarity Wins: Get Heard. Get Referred. — Buy Steve's book. We don't have to spend a million dollars to rise above the noise and grow referrals. We just need to learn how to be clear.
• Clarity Consulting with Steve Woodruff — Clarity Consulting is like a combination of personalized strengths-discovery, strategic brainstorming, and targeted branding. The goal, quite simply, is to Discover Your Fit. Then, we craft the words that become your verbal business card. Words that lead to the ultimate business advantage – referrals.

In this MarTech Interview, we speak to Claire Vo, SVP of Product Management at Optimizely. Claire has been assisting the world's largest brands to implement successful experimentation programs and she shares her insights with our listeners on why and how to get started!

Questions that we cover in our interview:

Optimizely helps marketers headline ideas, images, CTA's, colors, graphics, in-code pricing algorithms and more. The platform lets you control how many people see your experiments and then measures their responses by segment. And with their patented Stats Engine technology, you always get fast, trusted results.

Special Guest: Claire Vo.

Sponsored By:

• DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia

Support Martech Zone Interviews

Links:

• Sample Size Calculator — Optimizely's A/B test sample size calculator is powered by the formula behind our their new Stats Engine, which uses a two-tailed sequential likelihood ratio test with false discovery rate controls to calculate statistical significance.
• Optimizely — Optimize your digital experiences across every device and every customer touchpoint with the industry's leading experimentation platform.

In this MarTech Interview, we speak to Randy Frisch, the CMO and Co-founder of Uberflip. Randy has defined and led the content experience movement, prompting marketers to think beyond content creation and focus on the experience. We discuss how content marketers and even the industry haven't fulfilled the needs of the audience and, rather, focused on the process needs of organizations.

Some of the questions that Randy answers in this interview:

Special Guest: Randy Frisch.

Sponsored By:

• AdRoll: Navigate the day-to-day struggles—from daunting rebrands to hectic holiday campaigns to converting website visitors into paying customers. #DareToGrow with AdRoll. Promo Code: martech

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Links:

• What is a Content Experience? — The Content Experience Framework arms marketers with a scalable approach to creating personalized content experiences for any stage of the buyer journey. The framework can be applied across all B2B marketing strategies such as inbound marketing, demand generation, account-based marketing, and sales enablement.
• Conex: The Content Experience Show — Discover top marketers’ strategies and secrets in this weekly podcast co-hosted by Uberflip’s President and CMO, Randy Frisch.

In this MarTech Interview, we speak to In this MarTech Interview, we speak to Chuck Fields, a software entrepreneur and space enthusiast. Chuck describes how he took his new podcast, Your Online Coffee Break, to ten thousand listeners a month in this episode of MarTech Interviews.

There's some amazing advice in here for any business or person hoping to get their podcast heard and quickly growing!

Special Guest: Chuck Fields.

Sponsored By:

• AdRoll: Navigate the day-to-day struggles—from daunting rebrands to hectic holiday campaigns to converting website visitors into paying customers. #DareToGrow with AdRoll. Promo Code: martech

Support Martech Zone Interviews

Links:

• Your Online Coffee Break — Join Chuck Fields each week as he interviews amazing go-getters around (and above) the world on a variety of topics that include sci-fi, new music, space, science, business tips, self-improvement tips, and much more–all in bite-sized episodes.
• SpaceTech Custom Cloud Software — SpaceTech Corporation is a custom software development company dedicated to creating intelligent software solutions and web applications with successful business results. Their award-winning web development and web design have helped clients increase revenue while saving time.

In this MarTech Interview, we speak to Kara Dake, VP of Growth & Partnerships at CleverTap, an AI marketing automation firm.

Do you know who your users are? What motivates them to buy? What will make them uninstall your app? Growing your audience requires having the tools and process to answer these questions. That’s where we come in.

CleverTap helps you build valuable, long-term relationships with your customers by giving you two things:

CleverTap brings together real-time user insights, an advanced segmentation engine, and easy-to-use marketing tools in one mobile marketing platform — giving your team the power to create amazing experiences that deepen customer relationships.

Special Guest: Kara Dake.

Sponsored By:

• AdRoll: Navigate the day-to-day struggles—from daunting rebrands to hectic holiday campaigns to converting website visitors into paying customers. #DareToGrow with AdRoll. Promo Code: martech

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Links:

• CleverTap — Personalized engagement powered by advanced customer insights.

In this MarTech Interview, we speak to Chad Lakin, the Vice President of Shootsta's Americas operation. We speak to Chad about why finding a video production like Shootsta unleashes your video strategy and enables your internal resources to focus on becoming amazing storytellers rather than worrying about equipment and post-production.

Shootsta has disrupted the video production industry with a global subscription method, educating and empowering brands everywhere to make high-quality videos cost-effectively at scale. Their Shootsta Kit includes a DSLR camera, tripod, light, mics, and iPad autocue. And they don’t stop there – they train you to use the Kit, and offer value-adds like video strategy, camera operators, subtitles, animations, video hosting, and additional Kits.

Videos are edited and ready to share in 24 hours. Shootsta is the only always-on video production company in the world, with staff in London, Sydney, San Diego, Singapore, and Hong Kong offices providing 24-hour coverage and consistency. So you can shoot today and share tomorrow.

Special Guest: Chad Lakin.

Sponsored By:

• AdRoll: Navigate the day-to-day struggles—from daunting rebrands to hectic holiday campaigns to converting website visitors into paying customers. #DareToGrow with AdRoll. Promo Code: martech

Support Martech Zone Interviews

Links:

• Shootsta — The next generation of Video Production. Enabling brands to create high-quality, cost-effective video content at scale - with a 24-hour turnaround!
• Corporate Video Production — Corporate Video Production is the end-to-end process of making a video by a company, organisation or institution for internal/external communication, and/or commercial purposes.
• Free Video Strategy Template — Create an efficient, effective video content strategy, including brainstorming ideas, ontent planning, defining a framework, production planning (from pre- all the way to post-production), and assessing results

In this MarTech Interview, we speak to Jay Baer. A New York Times best-selling author of six books, Jay is an inductee in the Professional Speaking and Word-of-Mouth Marketing Halls of Fame. Jay's newest book Talk Triggers, with co-author Daniel Lemin, is the complete guide to creating customers with word of mouth.

Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business.

Talk Triggers contains:

Special Guest: Jay Baer.

Sponsored By:

• AdRoll: Navigate the day-to-day struggles—from daunting rebrands to hectic holiday campaigns to converting website visitors into paying customers. #DareToGrow with AdRoll. Promo Code: martech

Support Martech Zone Interviews

Links:

• Talk Triggers — Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business.
• Order the Book: Talk Triggers — Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It's a book that will create conversation about the power of conversation.
• Jay Baer — Jay is an in-demand emcee for complex, multi-day events, and has hosted events for IBM, Oracle and many other major brands for audiences as large as 15,000 attendees.
• Convince and Convert — The Convince and Convert team of experienced strategists work with the world’s most interesting brands to double their digital marketing and customer service success.
• Social Pros — Social Pros is one of the most popular marketing podcasts in the world, and was recently named the best podcast at the Content Marketing Awards. Listen for real insight on the real people doing real work in social media.