Martech Zone Interviews

In this Martech Zone Interview, we speak to Stephanie Cox, Vice President of Sales and Marketing at Lumavate. Corporations who hope to transform their organization must change the overall customer experience. Stephanie discusses "everything touching the customer" at Lumavate - marketing, sales, service, and support - and how alignment across all impacts business results.

Stephanie isn't your traditional business leader. Stephanie discusses her journey in taking on multiple responsibilities within the organization and provides sage advice to other companies who hope to improve the experience for both prospects and customers. Stephanie discusses how the alignment has impacted every position within sales, marketing, service and support... and how it's fundamentally differentiated the organization within their industry.

Stephanie is also the host of the Real Marketers Podcast, where she has authentic conversations with marketers who ask forgiveness, not permission. Lumavate is a low-code mobile app platform made for businesses to dream, create, and publish an app all in the same day.

Special Guest: Stephanie Cox.

Sponsored By:

• Highbridge: With a minimum of a decade each in the technology industry, Highbridge is leading the way in helping clients maximize their technology investments. Promo Code: martech zone

Support Martech Zone Interviews

Links:

• Real Marketers Podcast — Authentic conversations with marketers who ask forgiveness, not permission.
• Lumavate — Brainstorm an app concept in the morning and build it by the afternoon with absolutely no code required. That’s how fast you’ll be able to move using our platform and the tools within the Lumavate Library.

In this Martech Zone Interview, we speak to Hunter Hastings, a marketer by profession and economist who assists in educating business leaders and entrepreneurship for the Mises Institute. We discuss the challenges and opportunities that businesses will have in overcoming the pandemic and shifts in business and consumer behavior that have come with it.

In this interview with Hunter, he shares insight on how organizations and marketing departments need to "flip" their focus from internal operations to what the consumer or client is in true need of. It's an optimistic view of the future with respect to the pandemic and the challenges it brought to organizations large and small.

Special Guest: Hunter Hastings.

Sponsored By:

• DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia

Support Martech Zone Interviews

Links:

• Hunter Hastings — Articles, podcasts, and tools from Hunter Hastings.
• Economics for Entrepreneurs Podcast — Hosted by Hunter Hastings, this weekly podcast focuses on helping the real-life, flesh-and-blood entrepreneur to succeed.
• Economics for Business — Sign up as a beta user for Hunter Hasting's entrepreneurial platform.
• Mises Institute — The Mises Institute exists to promote teaching and research in the Austrian school of economics, and individual freedom, honest history, and international peace, in the tradition of Ludwig von Mises and Murray N. Rothbard.

In this Martech Zone Interview, we speak to Vice President and Partner at Walker Sands. Erin is an accomplished public relations and marketing professional with a passion for helping B2B tech companies grow. We discuss the three keys to success when selecting and working with a B2B Marketing Agency.

From strategy to execution, Walker Sands provides transformative B2B marketing solutions to drive the awareness, credibility and conversions needed to surpass them. They're unique in the industry since they work across the spectrum of branding, creative, demand generation, public relations, web services, and marketing strategy for their clients. Over the years and working with hundreds of B2B technology companies, they've identified three keys to success:

As companies look to become more efficient and effective - especially during difficult economic times - finding and working with a partner can accelerate the growth of your marketing efforts. In this episode, we discuss that and more!

Special Guest: Erin Jordan Spanski.

Sponsored By:

• Highbridge: With a minimum of a decade each in the technology industry, Highbridge is leading the way in helping clients maximize their technology investments. Promo Code: martech zone

Support Martech Zone Interviews

Links:

• Walker Sands — From strategy to execution, Walker Sands provides transformative B2B marketing solutions to drive the awareness, credibility, and conversions needed to surpass them.

On this episode, we interview Jack Klemeyer, a veteran business coach with 25 years of experience. Jack provides his insight into the current uncertain economic future of business and how leaders should respond, react, and succeed. On this episode, we discuss some key issues that are near and dear to leaders' hearts during these troubling times:

Jack provides some fantastic advice on leading your organization through these uncertain times.

Special Guest: Jack Klemeyer.

Sponsored By:

• Highbridge: With a minimum of a decade each in the technology industry, Highbridge is leading the way in helping clients maximize their technology investments. Promo Code: martech zone

Support Martech Zone Interviews

Links:

• Grow Your Business™ Coaching — Jack Klemeyer and his elite group of certified Grow Your Business™ advisors and speakers are available to provide talks, workshops, seminars and keynote speeches to groups in all industries and all sizes. The skills, strategies and educational materials included in the Grow Your Business™ Programming is highly flexible and can be customized to fit your particular group and address your specific challenges. From marketing to mindset and from speaking and communications to sales strategies, we’ve got you covered – in a way that will be energizing, fun, inspirational and motivating.
• Live2Lead — Live2Lead is an annual global leadership event with world-class leaders. Created to share leadership principles and personal growth techniques so you can go and CHANGE YOUR WORLD!

In this Martech Zone Interview, we speak to Janet Mesh, CEO and Co-founder of Aimtal. Janet is an advocate and practitioner of agile marketing with her internal team and external clients. With daily (virtual) stand-ups, collaboration software, and weekly sprints, Janet and her team have perfected the Quick Pivot, a process to pivot strategies based on the results of her clients' campaigns.

Janet and her team have built their wildly successful online marketing agency through focusing on a variety of elements, agile marketing being one of them. To market with agility means to be constantly improving your techniques through taking on high-value projects, working in small increments (sprints), and then analyzing your results and continuing to improve them from there on out.

One of the most important elements of agile marketing is teamwork -- something Janet is very passionate about and loves to speak on. In this episode we'll discuss:

In this time where the vast majority of companies had to quickly pivot their marketing strategies - many moving from in-person to digital mediums - agile marketing is becoming an essential culture and process to adopt with your marketing teams or agencies. This episode has some great nuggets to get you started!

Special Guest: Janet Mesh.

Sponsored By:

• DK New Media: Douglas Karr is a recognized influencer in the marketing technology industry. Hire Douglas to speak at your next event, develop an online webinar, host and develop your company's podcast, or train your marketing team. Promo Code: dknewmedia

Support Martech Zone Interviews

Links:

• Aimtal — Aimtal is a remote-first company and have a team of brilliant marketing strategists, account managers, graphic designers, copywriters, and researchers who are committed to delivering delightful digital and content experiences to customers and their audiences.
• Trello — Trello’s boards, lists, and cards enable agile marketing teams to organize and prioritize projects in a fun, flexible, and rewarding way.
• Slack — With channels in Slack, you and your marketing team know where to go to ask questions, share updates, and stay in the loop.

In this Martech Zone Interview, we speak to Ravi Chalaka, chief marketing officer and VP of product marketing at Jifflenow, a Meeting Automation Platform.

As corporations canceled their in-person meetings and conferences, and moved their sales and marketing teams to work from home, they had to overcome a ton of challenges. From interfacing via video for sales to designing online events for marketing... every company scrambled to develop strategies and momentum to maintain their marketing and sales efforts.

Since Ravi is an expert and works with a company focused on meeting automation and the associated measured results, we interviewed him to capture some advice.

The Jifflenow Meeting Automation Platform (MAP) is designed for the sole purpose of automating the scheduling and managing of virtual or in-person B2B meetings. Jifflenow will help you convert your virtual interactions with prospects and customers into meaningful meetings that, in turn, can help advance the sales pipeline and shorten the sales cycle.

Special Guest: Ravi Chalaka.

Sponsored By:

• Highbridge: With a minimum of a decade each in the technology industry, Highbridge is leading the way in helping clients maximize their technology investments. Promo Code: martech zone

Support Martech Zone Interviews

Links:

• Jifflenow — Close deals faster by converting leads to marketing qualified meetings with Jifflenow. Book hundreds of customer and prospect meetings, partner, and supplier meetings with internal executives or experts to advance business opportunities. Jifflenow MAP is trusted by over 60 of the Fortune 1000 companies to drive their B2B meetings.

In this Martech Zone Interview, we speak to Katie Mares, author of Earning Her Business: The Importance of Tailoring Your Brand Experience to the Female Consumer.

Although the female movement is interwoven into our social world and people preach girl power, Katie has seen that this mindset hasn't penetrated business branding or the experience businesses provide to women. Most businesses have a transaction process to deliver the service they provide, but very few businesses focus on elevating interaction so that a brand experience includes a personal connection with the consumer and addresses their genuine interests and needs.

This branding disconnect is a problem not only for female consumers but also for businesses that lose potential sales and women's loyalty. Earning Her Business is about showing businesses how to transform the transactional service a woman currently receives into the alluring, interactional experience she craves. In this interview, Katie explains how women influence purchase decisions , the impact on a business' bottom line, and how to shift your organization's experience to accomodate them.

Special Guest: Katie Mares.

Sponsored By:

• Highbridge: With a minimum of a decade each in the technology industry, Highbridge is leading the way in helping clients maximize their technology investments. Promo Code: martech zone

Support Martech Zone Interviews

Links:

• Katie Mares — Katie is a leading voice inspiring positive, actionable change using self-confidence as a catalyst. As a Certified Speaking Professional, Katie has inspired audiences around the world to think differently about customer service and leadership. She imparts skills to change behavior, which has a positive effect on the experience offered to customers and team members.
• Earning Her Business: The Importance of Tailoring Your Brand Experience to the Female Consumer — Earning Her Business sends the clear message that true power comes when businesses focus on providing a brand and consumer experience women the world's most influential consumers can't live without. When businesses start doing that and doing it well they can cultivate trust, build loyalty, earn referrals, and make top-line sales, and their female customers won't want to go anywhere else. Katie Mares' book is for anyone in business who wants to completely upend their industry.

In this Martech Zone Interview, we interview Susan Marshall, founder and CEO of Torchlite. Susan shares the organization's partnership and focus on supporting small businesses with their Salesforce Essentials implementations and support.

Salesforce Essentials is a CRM that's specifically designed for small businesses from Salesforce. In true Salesforce fashion, the platform can be tailored to your business, is quite flexible, and has a ton of integration capabilities. Implementing, integrating, or customizing the platform is possible but some companies often don't have the resources or expertise to do it.

Torchlite worked directly with Salesforce to develop a team of Flexperts that can be hired as needed to assist your small business. As well, Torchlite offers a number of affordable Playbooks - standard packages to get your business up and running.

Special Guest: Susan Marshall.

Sponsored By:

• Highbridge: With a minimum of a decade each in the technology industry, Highbridge is leading the way in helping clients maximize their technology investments. Promo Code: martech zone

Support Martech Zone Interviews

Links:

• Torchlite for Salesforce Essentials — Torchlite is a certified Salesforce Partner with a wide network of trained Advisors ready to help small businesses utilize Salesforce Essentials, Salesforce’s small business solution for customer relationship management.
• Salesforce Essentials — Get started fast with sales and customer support on the world's #1 CRM for $25 a month.
• Trailhead — Chances are, your next job will require Salesforce skills. Learn them for free today!

In this MarTech Martech Zone, we speak to Award-winning Microsoft storyteller Miri Rodriguez. Ms. Rodriguez is responsible for finding, crafting, and leveraging stories that motivate and connect with the modern consumer. Now, she’s offering practical tools to help you become a skilled brand storyteller, both at the personal and business levels.

A brand’s story has become so crucial to its marketing strategy that Microsoft has an entire department devoted to storytelling. Unfortunately, most companies struggle to make genuine connections, resorting to outdated strategies to engage audiences. If you don’t have the budget for a storytelling department, how can you stand out from the crowd?

In her book, Brand Storytelling, Ms. Rodriguez wants to bring you back to the heart of brand loyalty, consumer behavior, and engagement as a business strategy, revealing how storytelling triggers the emotions that humans are driven by. Her book will guide you to assess, dismantle, and rebuild any brand story, enabling you to celebrate and strengthen your success, rather than simply trying to win it.

On this interview, Ms. Rodriguez discusses:

Ms. Rodriguez's advice is more important than ever in a time where consumers are demanding your brands take a stand for social justice.

Special Guest: Miri Rodriguez.

Sponsored By:

• Highbridge: With a minimum of a decade each in the technology industry, Highbridge is leading the way in helping clients maximize their technology investments. Promo Code: martech zone

Support Martech Zone Interviews

Links:

• Miri Rodriguez — As the child of a Preacher, Miri was exposed to the art of storytelling since before her fledging brain could even make sense of this skillset. It always amazed her how social influencers knew just the right mix of story elements, structure, and techniques to take their audience through an unforgettable storyworld. Miri used to think this alchemy was reserved for an elite few, but story design showed her different - and now she spends a good portion of her time turning story words into worlds.
• Brand Storytelling: Put Customers at the Heart of your Brand Story — In today’s digital world, the words "story" and "storytelling" are often being misused or misunderstood. In Brand Storytelling, Miri Rodriguez wants to bring you back to the heart of brand loyalty, consumer behavior, and engagement as a business strategy, revealing how storytelling triggers the emotions that humans are driven by. This book will guide you to assess, dismantle, and rebuild any brand story, enabling you to celebrate and strengthen your success, rather than simply trying to win it.

In this MarTech Martech Zone we speak to Courtney Beasley, VP of Marketing for Walker Sands, about how companies can best adjust their messaging in the midst of the COVID-19 pandemic. Some businesses are going through a ‘moment,’ flourishing during the pandemic while many others are seeing negative effects on sales, revenue, and operations. Given that the spectrum of outcomes is vastly different, the standard We’re here for you messaging isn’t going to cut it for everyone.

Marketers need customized insights to better navigate the uncertain times brought on by the pandemic if they want their messaging to directly correlate with the state of their business in an impactful way.

Courtney discusses the different ways marketers should adapt messaging based on their situation. Courtney is also sharing insights from Walker Sand's new tool, the 2020 B2B Marketing Insights Playbook for COVID-19, to address marketing's place in the current state of the world.

The playbook is a peer-based, industry-segmented, real-time customizable tool based on the level of impact the company has experienced (positively, negatively or severely negatively impacted) and based on real insights that not only include Walker Sands’ own vast B2B marketing knowledge and experience, but it also shares learnings from marketers around the country.

Special Guest: Courtney Beasley.

Sponsored By:

• Highbridge: With a minimum of a decade each in the technology industry, Highbridge is leading the way in helping clients maximize their technology investments. Promo Code: martech zone

Support Martech Zone Interviews

Links:

• Walker Sands — Since 2001, Walker Sands has been pushing the limits of what B2B marketing can do to get the results and recognition their clients deserve. They pride themselves on helping B2B brands reach their goals — whether that’s increasing revenue, pushing into new markets, attracting top talent, going public or getting acquired — and they always play for high score.
• B2B Marketing Insights Playbook for COVID-19 — A peer-based trends analysis for B2B marketers amid the pandemic. From budget cuts to full operations pivots, marketing teams are navigating unprecedented challenges. Using results from this survey, this resource provides timely, actionable insights from your peers.