Today Rob Long tells the story of a friend on a flight about to make an emergency landing. The worst wasn’t the pilot’s announcement that they were in trouble; it was the flight attendant’s attempt to get everyone to chant, hands clapping, “We’re going to be okay!” As anyone in the industry long enough knows, such happy self-talk usually indicates something that is exactly the opposite — particularly in this era of Entertainment 2022. Enter the ninth planet.

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