Prior to Disney purchasing Marvel and the MCU Films going on their extended run of unprecedented box office success, the market was uncertain of their prospects. Back in 2004, the business world preached caution, advising that all Marvel had left was “inferior characters” going so far as to hedge against them as they prepared to finance their own slate of films. Rob has done the research and takes you all the way back, examining the articles & opinions from Wall Street Journal, Barron’s and others as they doubled down with doubt as to Marvel’s future. Little did they know what was to come!