This week on the Friday 15, Andy & Brian provide a template for getting and sustaining buy-in for digital initiatives, including:

This week Andy & Brian take a look at why the hype behind first-party marketplaces has cooled, and whether we'll ever see the promise of the model fulfilled.

This week Andy & Brian share some of what they learned while hosting the Master B2B Summit in Chicago, including:

- Who owns the customer experience at different companies?

- Where should your next budget dollar be spent?

- Who should be the next hire on your team?

Plus answers to those questions and more...

In this week's episode, Andy & Brian give a preview of Master B2B's State of eCommerce Report, which will be released in July.  But we didn't want to wait to share some of the key findings about how both B2B buyers and sellers have changed their behaviors over the past year.

This week on the Master B2B Friday 15 podcast, Andy & Brian talk about how to accelerate your digital maturity in 2024.  The discussion centers around a new report Master B2B published in association with commercetools called, "Accelerating Your Digital Vision" that's digs into how organizations can quickly speed up their digital maturity.

You can download the free report here.

On this week's Friday 15 podcast, Andy & Brian talk about whether brands should sell on Amazon, even if they don't get access to customer data.  The resounding answer is, "yes," but with some caveats:

- Brian believes the Amazon 3P Seller Central approach makes more sense than the 1P approach...so why do brands still sell to Amazon directly?

- Don't discount the value of Amazon as an awareness tool.

- Brian shared a survey of companies that don't sell on Amazon and the number one reason why they don't is that they don't have the internal resources necessary to manage it -- it wasn't that they have an issue with Amazon in general.

Andy & Brian give a recap of their experience at the B2B Online conference in Chicago.  

Plus, they discuss what the latest Forrester Wave of Commerce platforms means for industry.

And would you rather work with Gen Z or Gen X co-workers?

In this week's Master B2B Friday 15, Andy & Brian discuss:

- Why personalization is so much more challenging in B2B than in B2C.

- How you define "the customer" in B2B will define what types of personalization you actually need.

This week on the Friday 15, Andy & Brian discuss:

- Does it make sense for an online marketplace to have brick and mortar locations?

- Should you buy a PIM early in your digital journey, or once you've built up a sizable amount of product data?

- A PIM won't solve your data problem, but it will force discipline on your organization around product data.  So why doesn't everyone have one?

This week on the Friday 15, Andy & Brian tackle:

- Is Amazon being unethical when they started selling on other marketplaces to gain intel?

- Do you need to bring in outsiders to help you revisit a digital strategy?

- How do you prioritize the changes you want to make to your digital strategy?