Listen as Andy, Brian and their special guests gaze deeply into our crystal ball to see what the future holds for B2B eCommerce practitioners.

Today on the Master B2B Friday 15:

- Amazon Business' State of Procurement Report finds that 95% of decision makers say there's room for improvement in the procurement process.

- Amazon will sell Hyundai's cars.

- If the vast majority of B2B eCommerce practitioners acknowledge that they're not measuring the right things, why doesn't that change?

This week on the Friday 15:

- Amazon Business adds Affirm as a payment option...can Amazon create the most customer-friendly B2B experience?

- Is price still the deciding factor for B2B purchases?  Forrester recently found that price is why B2B purchases stall or get canceled.  Is that because of the changes in the economy, or changes in the buyer?  Andy thinks it's both.

This week on Friday 15:

This week on Friday 15:

This week:

- Key takeaways from B2B Online in West Palm Beach.

- How can eCommerce be used as lead generation for sales?

This week on The Friday 15, Andy and Brian discuss:

- Should global economic forecasts even have an impact on how you buget?

- Can companies adopt "agile budgeting?"

- Is this an opportunity to grab market share?

The FTC's lawsuit against Amazon brings up some fascinating legal issues around monopolies and whether companies can be harmed by them, even if prices are driven down.  

This week on the Friday 15:

Amazon's investment in Anthropic.

Andy and Brian discuss whether recent data showing a revenue slowdown for certain distributors is going to affect the broader industry.

Then, they talk about whether it actually matters if your salespeople embrace digital.  Is it possible that companies need to accept that buyers have their own channel preferences, so even if you have salespeople holding out on eCommerce, they'll still be kept plenty busy with buyers who prefer a more hands-on buying experience?