This week in the Master B2B Friday 15 Podcast, Andy and Brian talk about the balance between sticking to a plan, and reacting to external factors - and how do you know when to make a change to your plan.

This week Andy & Brian talk about:

- A new AI chatbot tool called Hume and how it's going to affect first-line customer service workers in the future.  Plus, Andy shares and example of an interaction he had with Hume...

This week, Andy & Brian talk about:

- Who should own customer experience? Master B2B recently held an executive roundtable in Atlanta and asked this question and the answers were all over the map.  The guys discuss where they think customer experience should live in an organization, and why that matters.

This week, Andy & Brian talk about Honeywell's digital transformation, and whether their CEO's decision to be incredibly hands-on is what made that transformation successful.

You can read more about that story in this HBR article:

This week on the Friday 15:

- Fast food chain Wendy's faced a PR debacle after they talked about their dynamic pricing initiatives.  As Brian said, "don't raise the price of my Frosty!"

- Is dynamic pricing coming to B2B?  Or is it already here?

In this week's Friday 15, Andy & Brian talk about the role marketplaces play in alleviating (or causing) channel conflict.

The big takeaway is that manufacturers need to accept that they simply need to be where their buyers buy, and that they can no longer push buyers into the channels that the manufacturer wants to use.

This week on the podcast, Andy & Brian discuss:

- Sora, the new generative AI text-to-video tool

- The demise of Amazon product aggregator Thrasio

- The changes in how B2B practitioners find job nowadays.

In this week's Friday 15, Andy & Brian discuss:

- A new dating app based on people's credit scores (and what that has to do with B2B)

- The next generation of conversational commerce.

- The Affiliated Distributors Marketing Summit and all of the buzz around AI.

In this week's Friday 15, Andy & Brian talk about:

-Owens Corning buying doormaker Masonrite for $3 billion

-The initial feedback from the Beta group testing Microsoft's co-pilot AI tool

-Whether online revenue is just shifting revenue from the offline channel to the online channel

Learn more at masterb2b.com

This week, Andy & Brian discuss whether a recent court case means Amazon will be treated like a distributor and be responsible for the quality of the products it sells.  

Then they dig into the new Amazon AI chatbot called Rufus, and whether Rufus will put the salesperson out of business.