This week on the Friday 15, Andy & Brian discuss:

- Does it make sense for an online marketplace to have brick and mortar locations?

- Should you buy a PIM early in your digital journey, or once you've built up a sizable amount of product data?

- A PIM won't solve your data problem, but it will force discipline on your organization around product data.  So why doesn't everyone have one?

This week on the Friday 15, Andy & Brian tackle:

- Is Amazon being unethical when they started selling on other marketplaces to gain intel?

- Do you need to bring in outsiders to help you revisit a digital strategy?

- How do you prioritize the changes you want to make to your digital strategy?

This week in the Master B2B Friday 15 Podcast, Andy and Brian talk about the balance between sticking to a plan, and reacting to external factors - and how do you know when to make a change to your plan.

This week Andy & Brian talk about:

- A new AI chatbot tool called Hume and how it's going to affect first-line customer service workers in the future.  Plus, Andy shares and example of an interaction he had with Hume...

This week, Andy & Brian talk about:

- Who should own customer experience? Master B2B recently held an executive roundtable in Atlanta and asked this question and the answers were all over the map.  The guys discuss where they think customer experience should live in an organization, and why that matters.

This week, Andy & Brian talk about Honeywell's digital transformation, and whether their CEO's decision to be incredibly hands-on is what made that transformation successful.

You can read more about that story in this HBR article:

This week on the Friday 15:

- Fast food chain Wendy's faced a PR debacle after they talked about their dynamic pricing initiatives.  As Brian said, "don't raise the price of my Frosty!"

- Is dynamic pricing coming to B2B?  Or is it already here?

In this week's Friday 15, Andy & Brian talk about the role marketplaces play in alleviating (or causing) channel conflict.

The big takeaway is that manufacturers need to accept that they simply need to be where their buyers buy, and that they can no longer push buyers into the channels that the manufacturer wants to use.

This week on the podcast, Andy & Brian discuss:

- Sora, the new generative AI text-to-video tool

- The demise of Amazon product aggregator Thrasio

- The changes in how B2B practitioners find job nowadays.

In this week's Friday 15, Andy & Brian discuss:

- A new dating app based on people's credit scores (and what that has to do with B2B)

- The next generation of conversational commerce.

- The Affiliated Distributors Marketing Summit and all of the buzz around AI.