Master B2B Friday 15

By Master B2BTechnology

Master B2B Friday 15 episodes

February 21, 2025 Is Digital Transformation a Project or a Program?
This week on the podcast, Andy & Brian talk about whether companies should think about their digital transformation as a project (that has a beginning or an end) or a program (which is an ongoing strategy for running the business).
They talk through the main reasons for failure, and how companies can change how they approach digital transformation (hint: for every operational person, you'll need 1 HR person...), plus more ideas for creating successful digital transformation strategies.
For upcoming Master B2B events, visit us at MasterB2B.com.
22 min
February 14, 2025 Who should be on the technology buying committee?
This week on the podcast, Andy & Brian talk through who should sit on the buying committee when the eCommerce team is considering making a new technology purchase.
When we asked our community what they thought, we heard many people say that "everyone" should be on it (which feels like a cop-out) or that the most important member was the operations team.
But Andy & Brian share why they think finance and sales are underrepresented, and what problems are caused when they're not invited to the table.
Check out the upcoming Master B2B events on our website.
23 min
February 07, 2025 Metrics Month: Is CLV the best measure of eCommerce success?
Andy and Brian wrap up Metrics Month with a look at Customer Lifetime Value, and whether it's the best measure of eCommerce success. Spoiler alert: there is no one best measure of eCommerce success.
But there are several best measures, and in this episode they share which ones.
21 min
January 31, 2025 How do you measure the complete impact of eCommerce in B2B?
This week on the Friday 15...
Andy and Brian speak with Deidre Peters, Head of Digital eCommerce at Boston Scientific about how they measure the impact of eCommerce on their entire business. She shares insights in the metrics they look at, and how they were able to tell the full eCommerce story to senior leadership.
24 min
January 24, 2025 Is digital penetration a good measure of eCommerce success?
This week on the Friday 15, Andy & Brian dig into why so many companies rely on digital penetration to measure whether their online initiatives are successful.

Plus, they share ideas from practitioners about why digital penetration doesn't reflect the value of the online business, and other ways they measure whether their digital business is carrying its weight.

Learn more about Master B2B at masterb2b.com.
22 min
January 17, 2025 What is happening with B2B eCommerce budgets in 2025?
In our first Friday 15 of the new year, we talk about everyone's favorite beginning-of-the-year topic: budgeting!

Specifically, how do you work with your CFO to get the budget you need. The CFO's job isn't to tell you "no" - their job is (in part) to manage how cash is spent. As a digital executive, your job starts with understanding how your CFO thinks about the world. Andy & Brian share ideas about how to build better rapport with your CFO so you can grow your side of the business.
22 min
December 20, 2024 Bonus Episode: Master B2B's Predictions for 2025
We're sharing the recent Webcast we hosted offering our B2B eCommerce predictions for the coming year. Plus, we brought some special guests along to help us predict the future of hiring, analytics, CS, and much more!
Download a copy of the 2025 B2B eCommerce Predictions Report here.
1 hr
December 13, 2024 What are B2B commerce executives' priorities for 2025?
We've surveyed B2B practitioners about their priorities for next year, and we wanted to share the results with you...
It's our last Friday 15 podcast of the year, and we can't wait to share more episodes with you in January.
Check out our upcoming events:
http://www.masterb2b.com
24 min
December 06, 2024 Are you being transparent about your AI use at work?
This week on the Friday 15, Andy & Brian discuss whether workers are afraid to be honest about their AI usage at work. We've heard senior team members talk openly about how they're using AI to be more efficient, but are junior employees perceived as lazy if they use these new tools?
24 min
November 29, 2024Un-Webinar – Who should own the Gen AI in B2B….IT or the business?
The Friday 15 crew is off for Thanksgiving, but we wanted to share our recent Un-Webinar where we discussed who should own Gen AI in the business?
In this Un-Webinar, Master B2B’s Andy Hoar & Brian Beck will debate whether ownership of this new technology belongs with the IT and Tech group or whether it should reside inside the business units.
We’ll hear hard-hitting debates about these questions:
If Generative AI is just a new technology, why wouldn’t ownership of it live with all other technologies?
If Gen AI is just an enabler, why wouldn’t it live with other tools like CRM, which typically are managed by business units?
Is Gen AI still too risky to live anywhere other than the IT group, which is tasked with being up-to-date on technology risks?
Does it really depend on how Gen AI is being used within the organization? Aren’t there some use cases where IT would be the best steward and others where the business would be the best place for ownership?
59 min

About Master B2B Friday 15

From the publisher's feed

Each Friday Master B2B founders Andy Hoar and Brian Beck take a quick 15 minute spin around the world of B2B eCommerce, with their take on breaking news and lively conversations about the most…