In this episode of Self-Publishing with ALLi, Dale L. Roberts talks with Andrea Jo DeWerd, a book marketing expert, about the essentials of author branding and marketing. Andrea explains how to create a memorable brand, build a cohesive author presence, and use social media effectively. She also discusses boosting book sales through in-person events and community engagement, debunks common marketing myths, and offers practical tips for public speaking and identifying the right opportunities for your audience.

Sponsor

This podcast is proudly sponsored by Bookvault. Sell high-quality, print-on-demand books directly to readers worldwide and earn maximum royalties selling directly. Automate fulfillment and create stunning special editions with BookvaultBespoke. Visit Bookvault.app today for an instant quote.

About the Host

Dale L. Roberts is a self-publishing advocate, award-winning author, and video content creator. Dale’s inherent passion for life fuels his self-publishing advocacy both in print and online. After publishing over 50 titles and becoming an international bestselling author on Amazon, Dale started his YouTube channel, Self-Publishing with Dale. Selected by Feedspot and LA Weekly as one of the best sources in self-publishing of 2022, Dale cemented his position as the indie-author community's go-to authority. You can find Dale on his website or YouTube.