Joining Anthony for this episode of VETchat by The Webinar Vet is Rebecca Maher, vet and founder and Managing Director of InsideMinds. In this episode, Anthony and Rebecca speak about the intersection of behavioural science and veterinary medicine.They discuss the importance of effective communication, especially in the context of pricing conversations, and how leadership plays a crucial role in fostering transparency and confidence within veterinary teams. The conversation also delves into managing uncertainty in client interactions, understanding emotional drivers behind client decisions, and the necessity of embedding communication skills into practice culture.

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