What does it really mean to be a marketer—and how do you do it well in today’s digital age?

In this episode of the Be Unbound podcast, we sit down with Trey Sheneman, founder of Herald Marketing and instructor for Unbound’s Digital Marketing Track. Trey shares his story of transitioning from teaching into digital marketing, growing agencies, working with large organizations, and ultimately starting Herald to help businesses bridge the gap between strategy, execution, and the new world of AI.

This conversation goes beyond career talk. Trey unpacks why marketing isn’t just about clicks or campaigns, but about telling stories that lead to human flourishing. Together, they explore:

• Why digital marketing matters now more than ever
• The thin line between persuasion and manipulation
• How faith shapes marketing decisions
• Why messaging is at the heart of every successful campaign
• The kinds of people and skills needed to thrive in marketing today

If you’ve ever wondered what marketing actually is (and whether it’s for you), this episode will give you clarity and a challenge to use your skills to make an impact.

05:32 Trey's Journey into Digital Marketing

12:34 The Core of Effective Marketing

16:27 Balancing Art and Science in Marketing

21:52 Ethics and Integrity in Marketing

30:27 Skills and Qualities for Marketers

Learn more about Unbound: https://beunbound.us/

Hosts: Jonathan Brush, David Rethemeyer

Producer: Kyle Hill