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April 07, 2023

Mastering eCommerce Growth: Global Insights and Winning Strategies with an Industry Insider (Carlos Ferreira, VP of eCommerce Sales, Reckitt)

27 minutes

With his extensive experience in eCommerce and retail, we review what he thinks are the most significant factors contributing to the growth of eComm the last few years.

We review how his experience working with major retailers like Walmart, Sam's Club, and The Co-operative shaped his approach to eCommerce sales strategies.

From his time with Procter & Gamble and Kantar Worldpanel, he shares insights on consumer trends that have influenced your strategies growing eComm market online.

Given his international work experience in the UK and Portugal, we uncover how regional differences playing a role in the eCommerce space, and how he has found success adapting his strategies for varying markets.

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