We dive deep into the intricacies of the food and beverage community's marketing landscape in North Carolina by speaking with Felicia Trujillo, founder and CEO of Food Seen, a marketing agency specializing in food photography and social media. Felicia shares her journey from being a wedding photographer in LA to starting her own marketing agency in Raleigh, offering insights into the evolving world of social media, PR, and marketing for restaurants. They discuss the nuances of food styling, social media strategies, creating cookbooks, and maintaining a vibrant corporate culture. Whether you're a budding restaurateur or just curious about the behind-the-scenes of food marketing, this episode is packed with valuable information and practical tips.

 

00:00 Introduction to the NCFNB Podcast

00:44 Meet Felicia Trujillo: Founder and CEO of Food Seen

01:23 The Journey to Food Seen

04:50 The Role of Social Media in Food Seen's Success

11:51 Expanding Services: From Photography to PR

16:01 Strategies for Restaurant Marketing and PR

22:29 Building a Strong Corporate Culture

25:05 Building a Positive Work Environment

26:03 Women in Social Media and PR

27:54 Client Collaboration and Communication

29:18 Future Trends in Social Media

29:45 The Complexity of TikTok Marketing

30:56 The Effort Behind Social Media Content

32:28 The Role of Chefs in Social Media

34:14 Navigating Social Media Trends and Algorithms

38:06 The Legacy of Cookbooks

43:19 International Business and Cultural Nuances

46:54 Conclusion and Final Thoughts