Mastering Innovation

Artificial intelligence expert Angela Zutavern explores machine learning’s potential to enhance innovation efforts by complementing our uniquely human powers of creativity. Read more: https://mackinstitute.wharton.upenn.edu/2018/artificial-intelligence-zutavern/

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Tiffani Bova, Global Customer Growth and Innovation Evangelist at Salesforce and author of “Growth IQ,” discusses the importance of great customer experience in any successful business. Read more: https://mackinstitute.wharton.upenn.edu/2018/customer-experience-tiffani-bova/

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Asheesh Birla, Sr. VP of Product at Ripple, explains why the global financial system operates so inefficiently, and how his company is trying to put blockchain-based solutions in place. Read more: https://mackinstitute.wharton.upenn.edu/2018/ripple-asheesh-birla/

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Stephen Wunker, author of the new book “Costovation,” explains how some companies have found innovation success by simplifying their offerings and bringing costs down for everyone. Read more: https://mackinstitute.wharton.upenn.edu/2018/costovation-steve-wunker/

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Hamid Hashemi, Founder and CEO of IPic Entertainment, explains how theaters are finding ways to stay relevant in an era with more entertainment choices than ever. Read more: https://mackinstitute.wharton.upenn.edu/2018/movies-hamid-hashemi/

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Vijay Govidarajan, Coxe Distinguished Professor at Dartmouth College’s Tuck School of Business, discusses recent developments in India’s healthcare system and how the U.S. can learn from them. Read more: https://mackinstitute.wharton.upenn.edu/2018/reverse-innovation-vijay-govindarajan/

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Shazi Visram, founder of the premium organic food company Happy Family, discusses the failures her company encountered along the road to success. Read more: https://mackinstitute.wharton.upenn.edu/2018/baby-food-shazi-visram/

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Howard Yu, author of “Leap” and Lego Professor of Management and Innovation, discusses what makes a company successful in the long term and how to avoid replication by competitors. Read more: https://mackinstitute.wharton.upenn.edu/2018/leap-howard-yu/

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Tereza Nemessanyi (WG’97), Entrepreneur-in-Residence at Microsoft, shares how she works to create mutually beneficial relationships with competing startups. Read more: https://mackinstitute.wharton.upenn.edu/2018/microsoft-tereza-nemessanyi/

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Gary Shenk, Founder and Executive Chairman at Branded Entertainment Network (BEN), explains how advertising is evolving in this era of ad-free streaming services. Read more: https://mackinstitute.wharton.upenn.edu/2018/product-integration-gary-shenk/

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